| Linda Woods, founder and President of PartnerCentric, Inc., has long been known
in the industry as the Affiliate Goddess. Her frank, no-nonsense approach to applying tried and true direct marketing principles to affiliate marketing has always been the source of success for her many clients. She founded PartnerCentric to provide the very best in outsourced affiliate program management and consulting. PartnerCentric was formed around the following key principles:
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Successful affiliate programs provide their marketing partners (affiliates,
publishers or associates) with what they need to succeed. |
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We utilize the diverse strengths of our team members to drive our clients'
programs forward. |
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Affiliate Marketing is a people-to-people business, where personalized
alliances coupled with high-tech tracking and analysis tools make profits possible. |
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Old-fashioned merchandising, customer service and winning motivational ideas
are all part of successful affiliate marketing. |
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Constant attention to improving conversion rate, the ratio of visitors to
buyers, is the single most important metric for predicting success. |
A Full-Service Approach to Affiliate Program Management
PartnerCentric consists of some of the best innovators in affiliate
marketing consulting working with our clients on their affiliate programs,
advertising campaigns and conversion rate improvements. We use a team approach
on every account. Instead of just one account manager, you get at least three
professionals guiding your marketing strategy.
Most accounts include:
A strategist and supervisor: In most cases, PartnerCentric President and
CEO Linda Woods personally oversees the initial strategy development and
launch of your affiliate program. She also oversees all aspects of the
program's growth, performance and goals. From there, she works with the rest of
the PartnerCentric team of affiliate marketing experts to ensure we are
achieving the goals you have set for your affiliate marketing program.
Affiliate Relations Director: This person is responsible for the overall
performance of the client's affiliate program. The Affiliate Relations Director
is the main contact for all PartnerCentric clients and will lead major
strategies and promotions. All weekly meetings and interactions with top
affiliates is done by the Affiliate Relations Director in conjunction with the
Affiliate Manager.
Affiliate Managers: The Affilliate Managers execute PartnerCentric strategies
developed by the Affiliate Program Director. The primary objective of these
Affiliate Managers is to work daily at ensuring the success of our affiliates
and the PartnerCentric programs.
Additional services include website analysis: For select clients, a website analysis and remodel can be ordered to focus on improving conversion rate and visitor usability will facilitate a move the next level of online success. Our team will evaluate your site and make specific recommendations to address problems like low sales, poor conversion, shopping cart abandonment or lack of "stickiness." Our team can also do the web remodel design if needed. |
