Multi-Channel Marketing drives success in 2010

By 2012, 50% of customers will be using multiple channels – including retail stores, land line and mobile phones, catalogs and websites – for shopping and buying. Businesses that effectively manage multi-channel marketing marketing will gain customers who are 25 to 25% more profitable than single-channel customers. Learn more from our White Paper, Managing Multi-Channel Marketing to Increase Customer Acquisition.

PartnerCentric has a winner for the $100 Visa Card drawing at Affiliate Convention

Congratulations to Pete Sokoloff, “The Bossman” at VivaSwag.com, who has won a $100 VISA Gift Card for entering our New Affiliate Contest at Affiliate Convention last week in Los Angeles . Thanks to every affiliate who entered the contest. We met so many great publishers at the convention and we look forward to working with you.

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http://www.partnercentric.com/affiliates/resources.php

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http://www.partnercentric.com/blog/

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http://www.partnercentric.com/gogreen.php

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Are you making the most of 2009?

• Are you missing sales goals?
• Is your affiliate program on auto-pilot?
• Does your competition have the leg up on you in search engines?

PartnerCentric has helped businesses just like yours overcome these hurdles in order to succeed with Internet marketing strategies and tactics that drive traffic, sales and success.

Contact us today for a free consultation! The team of experts at PartnerCentric can help you:

• analyze your current standing among competitors in your niche
• identify new tactics that will improve search engine rankings (paid and organic)
• create an affiliate program that will entice top performing affiliates to promote your offers
• devise a strategy for using social media to recruit partners and build brand awareness
• implement the overall marketing services and support needed to drive success

Why e-mail marketing should be part of your 2009 budget

E-mail open rates are stabilizing after recent dips in conversion, according to a new report from the Direct Marketing Association.

With today’s marketers focused on efficienty and rate of return, e-mail marketing remains a strong marketing channel second only to direct mail and Internet marketing. DMA found that the majority of marketers continue to invest in e-mail marketing.

In fact, 57% of today’s marketers have increased their e-mail marketing budgets for 2009. On average e-mail marketing now represents 12.6% of marketers’ budgets.

Are you doing enough e-mail marketing? Find out more about our e-mail marketing services.

Tune in for “The Women of Affiliate Marketing” podcast

Host Linda Woods is hosting a special edition of her Affiliate Marketing Insider at noon Pacific (3 p.m. Eastern) tomorrow featuring some of the best-known women in affiliate marketing. The live 30-minute podcast will include insights from the following industry leaders:

• - Carolyn Tang – ShareaSale
• - Melissa Salas – Buy.com
• -  Rachel Honoway – Lurn.com (formerly AffiliateClassroom.com)
• - Lisa Riolo – Hammock Ventures, Industry Consultant
• - Anne Fognano – Clevermoms.com (not confirmed)
• - RosalindGardner – Affiliate Marketing Consultant, Speaker, Author
• - Kathleen Lindsay – Director, Merchant Accounts, Allegiance

Linda and her guests will discuss how they got started in affiliate marketing, what’s changed through the years for better or worse, and what challenges and opportunities lie ahead. To tune in, visit http://www.partnercentric.com/Affiliate_Marketing_Insider.php.

Listen to the show here:

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Top 500 Internet retailers report big gains in 2008