The Performance Marketing Alliance (performancemarketingalliance.com) took another important step toward becoming the first marketing association devoted entirely to performance and affiliate marketing with the election of an 11-member Formation Advisory Board or FAB.

The newly elected advisory board will define the new organization including:
- objectives and scope
- membership guidelines
- alliance operations
- fundraising efforts

In order to represent all sides of our industry, the advisory board is comprised of leaders in the following categories - affiliates, merchants, agencies, networks and other (such as consultants, etc.).

Here is the full roster of newly elected Formation Advisory Board members:

Affiliates
Michael Coley (Founder, Amazing-Bargains.com)
Scott Jangro (President, MechMedia, Inc.)

Merchants
Robert Drumm (Affiliate Manager, ACLens.com)
Brad Waller (V.P. of Business & Affiliate Development, EPage, Inc.)

Agencies
Peter Figueredo (CEO & Co-Founder, NetExponent)
Brook Schaaf (Schaaf Consulting)

Networks
Chris Henger (Group Product Manager, Google Affiliate Network)
Adam Weiss (Director of Network Development, Linkshare)

Others
Angel Djambazov (Business Development, PopShops)
Lisa Picarelle (Publisher and Editor-in-Chief, Revenue Magazine)
Kellie Stevens (CEO, AffiliateFairPlay.com)