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11/01/06
SecureLifeSettlements.com offers new tools to help seniors obtain life settlements
Posted by: Wade
11/01/06
04:04:13 pm
Oct. 29, 2006 - Secure Life Settlements today announced the launch of several improvements to its site, located at www.securelifesettlements.com, which will ensure that seniors who want to sell their life insurance will receive the maximum amount of cash for their life insurance policy. The Policy Calculator helps senior citizens determine the estimated life settlement that could be obtained by selling a life insurance policy. A life settlement is the sale of a life insurance policy that results in a cash payment to the policyholder larger than the cash surrender value of the policy. Investors often buy life insurance policies in order to balance out their investment portfolios. These investors are willing to pay much more for a life policy than the insurance company offers as the surrender value. In fact, they pay an average of three or four times as much. This can mean the difference between tens of thousands and hundreds of thousands of dollars. SecureLifeSettlements.com now provides the tools and information that senior citizens need when trying to make an informed decision about their financial futures. Many seniors are considering new sources of income as they struggle to pay for care home living, prescription drug costs or the daily expenses of living alone.
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Wade
05/05/06
Luggage e-tailer offering discounts to offset rising summer travel expenses
Posted by: PartnerCentric Inc.
05/05/06
12:25:01 pm
CLEVELAND, OHIO (May 4, 2006) -- U.S. travelers are taking extraordinary measures this year to minimize the expenses they face due to rising gas and airfare prices. Travelersshoppes.com is among the e-tailers whose discounted prices on luggage and other travel products are helping travelers save money on their summer vacations. More than 80 percent of Americans who are planning to travel this summer say that they booked their vacations earlier than they did in 2005 as a way to offset the increase in travel expenses, according to a survey conducted in April by Expedia. With gas prices exceeding $3 per gallon in most parts of the country, and with airfare expenses up 10 percent from the same time last year, according to the Air Transport Association, U.S. travelers are trying to save money by booking trips earlier than before and by finding bargains on luggage and other travel necessities. "There's no question that it has been a challenging year so far for travelers," said Alex Frankel, e-commerce director for Travelers Shoppe. "At Travelersshoppes.com, we have seen an increased demand for quality luggage and travel gear at discount prices. People still want the best products but they need to save money any way they can. We are finding that our products, along with the great savings we offer, are fulfilling a vital need right now." The e-tailer is offering TravelPro luggage at the lowest prices of the busy season, including 65 percent off the list price for the best-selling Platinum4se and Crew5 collections. Three of the most durable items, including the TravelPro FlightPro 4, the TravelPro WalkAbout Lite and the TravelPro Runway, are now on sale at close-out prices. Check out the great discounts on TravelPro luggage now being offered through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=16 Other luggage and travel necessities now on sale at Travelersshoppes.com include: - The Hartmann Transit Collection, which is now offering huge savings with products listed at closeout prices. The Hartmann Transit Collection is made from basket-weave ballistic nylon, the same material used to make bullet-proof vests, and is build to last. All pieces are trimmed with full-grain leather, and all fabrics are treated with a durable water-resistant coating. Browse the full Hartmann Transit Collection through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=31 - Victorinox® products are recognized in more than 125 countries for unmatched innovation, durability and value. Victorinox is offering a free gift and shipping with select items from the NTX 3.0 and Werks 2.0 collections. Just released is a new line of university backbacks in distinct styles and colors. Browse the Victorinox collection through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=22 - Tony Perotti's line of luggage and fine travel accessories is known for its exceptional "Made in Italy" design and for the care which the designer shows toward the environment. Tony Perotti is now offering classic Italian leather briefcases, wallets, handbags and more at special discount prices. Buy your own quality Italian leather travel pieces through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=53 - Johnston & Murphy has added new travel gear, included wheeled luggage and duffels, to its offerings for this travel season. Duffels, totes, toiletry kits and overnight bags are all part of the special offerings you will find at Johnston & Murphy on Travelersshoppes.com this season. Take advantage of Johnston & Murphy summer travel discounts through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=87 - Hobo International is now offering wallets, handbags, leather goods and backpacks at discounted prices. Check out the great spring colors, sure to stand out in baggage claim, and take advantage of free shipping. Shop for Hobo International products through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=34 - Bosca's collection of fine leather wallets ensures you will travel in style. Make yourself distinct with a product of such fine manufacture that you will have others stopping in their tracks. Bosca products are available through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=102 - Tumi's strength comes from the engineering behind each piece of luggage. These bags are tested and re-tested to ensure that they offer the greatest possible strength and function. The Tumi collection is available through Travelersshoppes.com at http://www.travelersshoppes.com/index.asp?PageAction=Custom&ID=29 About Travelersshoppes.com
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PartnerCentric Inc.
05/01/06
The evolution of the online marketing channels and new media
Posted by: PartnerCentric Inc.
05/01/06
12:58:17 pm
ad:tech and eMarketing Association conferences - San Francisco in 2006 The eMarketing Association conference held April 24-26 at the Crowne Plaza in San Francisco was one of the most informative events I have attended in some time. Presentations were given by some of the top executives in the e-commerce space, including the keynote address by S. Gaylord Murray, Vice-President of Brand Marketing for Yahoo!. The audience was comprised of many of the top marketing executives for some of the largest brands in e-commerce. Murray included information in his presentation concerning new media technology being placed in control of the consumer. He expressed the need for brands to invest in new technology marketing exploration. Many of the presenters had information relative to consumers being in control of the many context-based sites that are now showing heightened popularity with consumer traffic. As examples he mentioned such sites as Myspace.com, Youtube.com, etc., which gives consumers the ability to control their environment as well as interact and become part of that community. Community marketing logic and consumer brand outreach is something that was emphasized during the presentation of MSNBC.com President Charlie Tillinghast. His keynote address concerning new media branding techniques centered on content vs. context, appealing to consumer emotion and community marketing platforms online. Interactive consumer controlled engagements are top traffic generators. Tillinghast also pointed out that managing a company’s brand through these community portals is a concern. It is up to e-marketers, he said, to ensure brand control. Tillinghast also pointed out that broadband reach is soaring. Ipods, cell phones and game consoles are all within the new mobile media categories. Consumers are controlling their televisions with Tivo and DVR, which means they are skipping through the commercials and receiving advertising-free TV. Reaching consumers who are in control of their experiences with mobile media in both offline and online channels can be challenging. It may be necessary to ensure that some type of reward-driven opportunity exists, which might enhance the applications for marketers to reach these consumers. Greg Stuart, CEO of the Interactive Advertising Bureau, expressed concern about a statistic that says e-commerce retailers lose more than $96 billion a year to wasted advertising online. Stuart said that marketers need a specific, targeted approach when reaching out to consumers. He also said it is imperative that retailers not lose sight of what they consider valuable, relative to event triggers on their sites. Event values can be placed, not only on immediate ROI, but also on repeat visitors, e-mail sign-up rates and other brand marketing endeavors. Stuart said it is important for all traffic and web site events to be monitored and scrutinized through the use of metric software This will ensure that event values are factored into a brand’s overall success. Stuart's breakdown concerning suggested marketing budget allocation for e-retailers is as follows: 70 percent To what you know works Quantifying a formula for your company’s events and monitoring sales through a direct relation to these events can assist your company in measuring your brand’s effectiveness. How much value do you place on an e-mail sign-up? Or when a consumer refers your site to a friend? Companies should ensure successful measurements of all brand engagements or web site triggered events in order to evaluate brand marketing efforts. The eMarketing Association event also included an incredible welcoming reception sponsored by Yahoo.com. Yahoo-tinis were handed out freely on top of the Crowne Plaza overlooking downtown San Francisco. It was a fabulous event, and we all had the privilege of discussing e- marketing trends with the President and CEO of the eMarketing Association, Robert Fleming. The eMarketing Association strives to educate, advance professional development and promote legislation for individuals and companies engaged in e-marketing. If you are interested in gaining admittance into the eMarketing Association, visit http://www.emarketingassociation.com Jump in the cab and race to ad:tech! Video and impactive consumer acquisition I am still speechless about ad:tech 2006 in San Francisco when it comes to the amount of new media information that was shared. I will tell you this: Start researching this new technology because it is here. Consumers are ready. Are you? One of the highlights of the show was the focus on video.Video is hot and now. Controlling it is another story. At the bottom of this article I have included a list of "must see" companies who will assist you in the practical application of video, which may increase your brand exposure and your consumer reach. Video is engaging, and viral videos were the buzz of the show. Many large brands are interested in capturing a youth audience using this new medium. Taking the video to the audience is the secret sauce of many e-commerce and ad media companies at this event. Youutube.com and some of the more enlightening videos that are showcased on the site was a hot topic of discussion concerning the application of video online. ROVION, the company that creates inPerson TM videos, showcased a case study using video technology for The Miss America Pageant on TVGuide.com. The inPerson TM video featured Deirdre Downs (Miss America 2005). The spot welcomed visitors to the site and explained that by clicking on her image, the consumer would be transported to CMT.com to learn more about all of this year’s contestants. The following was noted in the case study: 31.34 percent watched the entire video If you are interested in any form of video media production, these are the companies to watch and connect with: Video Applications Video Application Resources Mobile media - Text – Voice and beyond The spawn of the mobile media Internet revolution is one of the first new channels to arise in more than 50 years and will quickly become a primary means of reaching out to our customers. According to the Mobile Marketing Association, "The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues.” The cell phone industry began offering the codes two years ago as a way for marketers to interact with customers who use text messaging. In the first year, 150 companies licensed more than 450 five-digit codes. In 2005 the number of codes issued grew. You can license short codes through usshortcodes.com. Mobile Media Resources Overall, the San Francisco events surrounding ad:tech and eMarketing Association 2006 were progressive, insightful and full of information concerning the current and best new media practices. In speaking with attendees of these events, I am able to present a short list of companies that in 2006 have shown the most interest overall based on my experiences speaking with others in my field. Affiliate Management Email Management Web Statistics Lead Generation Ad Serving and Ad Management Website - Mobile Content Translation Exciting Companies and Advertiser Tools Rovion InPerson TM Video Advertising – They will even hire the actors and create the scripts! 7Search.com – PPC starting at 1 cent! Hot! Did I mention it's hot! Host My Site – Website hosting for those who enjoy customer service! GoogSpy.com – See what your competitors are bidding on in Google and at what price! Website Services Magazine – Catch the buzz in e-commerce! Kontera ContentLink TM - You simply must see this. Watch their demo! Ranking.com – Internet traffic Popularity.. People are talking about this again. It’s hot! REVShare – Affiliates selling products on TV? Yes! With more than 1,000 television properties! Who’s Calling – Are you tracking and measuring your phone sales? You should be! Both events were interesting and stimulating! I look forward to joining my PartnerCentric, Inc. teammates once again in our next scheduled trip to Affiliate Summit in Orlando, Florida in July 2006! Heather Paulson MMA – Mobile Marketing Association [http://www.mmaglobal.com]
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04/17/06
Travelersshoppes.com Finds Success Selling Luggage, Bags, and Travel items Online.
Posted by: PartnerCentric Inc.
04/17/06
02:02:44 pm
Travelersshoppes.com, a family owned and operated gift, travel and business items store, has launched a new online store with the help of PartnerCentric's Marketing Services Division. Travelersshoppes.com been serving the greater Cleveland area since 1906 and is now able to provide luggage, bags and online travel accessories to the world-wide community. The tradition of high-quality service matched with top-of-the-line luggage, bags and travel products still continues in the company's fourth generation of ownership. Travelersshoppes.com offers name brand luggage at affordable prices including luggage from brands such as Victorinox Swiss Army, Bosca, Lodis, Kipling, Samsonite Luggage, Kenneth Cole Luggage and many other top luggage name brands. TravelersShoppes has an incredible Tumi Boutique that includes fine Tumi products from the Tumi Signature, Tumi Formula T and Tumi Elements collections. The Travelersshoppes.com marketing efforts include using various e-commerce channels. In 2006, the company have seen a substantial increase in sales utilizing these new advertising channels. PartnerCentric's Marketing Services Division, which is under the direction of Heather Paulson, was hired in 2006 to oversee the development, launch and marketing efforts for Travelers Shoppes, including re-launching the company’s main web site. Alex Frankel, e-commerce director for TravelersShoppes, said he is thrilled with the results as well as the dedication of the Marketing Services Division team to the success of his account. "It's been an absolutely great experience working with Heather Paulson and the whole PartnerCentric, Inc. team," said Frankel. "I truly enjoyed the quality of service, responsiveness to questions, attention to detail and customer-focused service. Their technical knowledge and creative application is very impressive. Through PartnerCentric, Inc.’s guidance, our site has seen nothing but strong improvements in all areas." Luggage, Bags, Duffle Bags, Backpacks, Briefcases and More! Whether it's luggage, a gift or something personal, TravelersShoppes offers the ease of shopping by price range, luggage brand or by travel item category. The re-launch of the web site has been a success, and the 2006–2007 luggage sales will be expected to increase based on previous performance. Additional Information concerning the travelersshoppes.com
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PartnerCentric Inc.
03/30/06
California RV Rentals - EconomyRVRentals.com!
Posted by: PartnerCentric Inc.
03/30/06
12:07:05 pm
Economy RV Rentals
Located in California, this immaculate way of vacationing is not only convenient, fun, and inexpensive; it’s a must. Reserve Online Here! Inside our camper’s you'll find everything you need to have a great time. These units are roomy, have lots of lots of storage space, and are very clean. Each one has the essentials: stove, sink, fridge and dining table. There is a galley and convertible full size bed, and with the top popped, there's another bunk for the kids. The campers are fitted with the following items without extra charge: pot, pan, misc. cooking utensils, flatware & dishes for 4, coffee gear, fire extinguisher, full propane tank, outside stove, flashlight, full water tank, outside carpet mat, dish towel, Wisk broom, dishwashing liquid, sponge, cutting board, litter bag, and campground directories. See anywhere, do anything; the possibilities are endless; travel anywhere in the USA! Economy RV Rentals located in California, is definitely a “must” vacation. http://www.economyrvrentals.com "We're Anxious To Assist!"
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PartnerCentric Inc.
03/15/06
SEO - How it can impact your Company
Posted by: PartnerCentric Inc.
03/15/06
03:56:08 pm
SEO – Search Engine Optimization The Marketing services division is able to optimize your website with an organized approach to researching and adding keywords that are targeted to your consumers as well as are flexible enough to encourage proper positioning for search engine bots against your naming conventions for all of your products within your website. The MSD of PartnerCentric Inc takes a very methodical approach to your websites search engine optimization needs. Success is determined obviously based on the top keyword placement we are able to achieve for you website. After we consult with you concerning your search engine optimization or (SEO) needs, we will detail a list of proprietary items we will perform for your company to encourage top level SEO placement. Many of our clients are surprised by our effective low cost SEO solutions, contact us for a consultation concerning your SEO needs, you might be surprised at what we are able to do for you. If you would like to see a sample report concerning a successful SEO placement we have achieved for www.Direct2own.com please go here: http://www.pc-internetmarketing.com/seo_reports/d2o_march15-2006.htm Questions about SEO? Call us Heather Paulson
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02/09/06
PartnerCentric MSD welcomes new client The Traveler's Shoppes
Posted by: PartnerCentric Inc.
02/09/06
11:59:00 am
Feb 7th 2006 PartnerCentric MSD welcomes new client The Traveler's Shoppes, to our conversion analysis and website enhancement services. PartnerCentric Inc would like to welcome The Traveler's Shoppes; they are a family owned and operated gift, travel, and business items store. The Traveler's Shoppes have been serving the greater Cleveland area since 1906 and as well sell directly to US consumers through their online storefront. The tradition of high quality service is apparent with The Traveler's Shoppes; they match consumers with top of the line products that still continues into its fourth generation of ownership. The Traveler's Shoppes continue to bring innovative travel solutions to the customer at the lowest possible cost. The Traveler's Shoppes experienced staff is always ready to provide consumers with personalized service. PartnerCentric MSD is proud to offer our services to such a well respected and distinguished client. Keep an eye out for their new site redesign; it plans to be an incredible development project that will include, SEO (Search engine optimization) a full website redesign and new branding methodologies. Web conversion is one of the most important components to running a successful online enterprise. We are excited to be part of their future growth! More information concerning PartnerCentric Inc MSD Services Please contact:
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PartnerCentric Inc.
02/03/06
Welcome New Client Essentialpet to our PPC Search Management!
Posted by: PartnerCentric Inc.
02/03/06
02:29:37 pm
February 1, 2006 PartnerCentric MSD welcomes new client EssentialPet.com to our Paid Search Management team! With the growing acceptance of supplements as an effective tool for maintenance in human health, Essential Pet developed a line of supplements for maintenance in pet health! Essential Pet, is a sub-division of Goldshield Healthcare Direct; Goldshield Healthcare Direct, a Goldshield Plc company, is the United States Direct-To-Consumer focused business. It sets the standard in the health and nutrition industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting edge of nutritional science. Goldshield Plc is a profitable, marketing-led, British pharmaceutical and healthcare company. The Goldshield Group pans over 70 countries Worldwide, with the USA head quarters located in West Palm Beach, Florida. The Group went public in June 1998 on the London Stock Exchange (LSE). This growth was achieved through organic expansion and judicious acquisitions around the World. Forbes Magazine recently recognized the strategic growth and shrewd business decisions by naming Goldshield Group as on of the healthiest companies under a billion dollars. The marketing services division of PartnerCentric Inc is proud to welcome EssentialPet.com as a client under our professionally managed paid search services. More information concerning PartnerCentric Inc MSD paid search management Please contact:
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PartnerCentric Inc.
01/27/06
Welcome New Client KnowledgeAdventure.com!
Posted by: PartnerCentric Inc.
01/27/06
12:11:01 pm
Jan 27th, 2006 Knowledge Adventure is a leader in developing, publishing and distributing award-winning, multimedia educational software for use in both schools and homes. The company is internationally renowned for its Math Blaster®, Reading Blaster™, and JumpStart Learning System™ brands, as well as other innovative multimedia titles for students of all ages. With nearly 100 titles in a wide range of subjects, Knowledge Adventure is one of the largest educational software groups in the world. A subsidiary of Knowledge Holdings, Inc., the company is based in Los Angeles. The marketing services division of PartnerCentric Inc will be managing the companies paid search campaigns, as well as assisting the company in optimizing their conversion rates for their educationally based software products. For more than 20 years, children’s software pioneer Knowledge Adventure® has set the standard in creating the finest educational products for use in the home and the classroom. PartnerCentric Inc would like to welcome this client to our managed services. More information concerning PartnerCentric Inc MSD paid search management Please contact:
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01/12/06
PartnerCentric Inc Affiliate Summit wrap up by Heather Paulson
Posted by: PartnerCentric Inc.
01/12/06
03:08:27 pm
The Affiliate Summit 2006 was an incredible success, with over 13 of the PartnerCentric Inc team in attendance including the President of PartnerCentric Inc Linda Woods. The PartnerCentric Inc booth had a fantastic turnout with much of the interest stemming not only from the newly created marketing services division of PartnerCentric Inc or the centric team approach to affiliate management but also to one of PartnerCentric’s newest affiliate program Wynn Las Vegas. This is currently offering a sign up bonus for affiliates! Sign up here The opening ceremonies were informative, and the Affiliate Summit 2006 attendees had the opportunity to listen to Anne Holland, Publisher of MarketingSherpa, Inc, give the keynote address and Q&A on The top 5 affiliate marketing opportunities for 2006. She included detailed reports showing growth within the industry including the growth in affiliate revenues potentially reaching sales of $6.5 billion in 2006! She also mentioned that press releases that gained favorable positions in the search engines did very well for many affiliates who capitalized on the simple solution for gaining traffic through their affiliate programs. Big hint here from Anne, the sports industry is wide open concerning optimized press releases written by affiliate authors! Affiliate Summit 2006 Industry Movers and Shakers Blagica (blah-gee-tsa) Stefanovski Affiliate Program Director for PartnerCentric Inc had quite an impressive amount of peer review concerning her informative comments during her general session rotating roundtable which included information on affiliates interested in creating a career as affiliate managers. Affiliates interested in learning how to create an incredible career move into affiliate management should head well the advice of this affiliate manager superstar who worked previously for companies such as Maytag, Purina, Energizer, and Orbitz.com! Another highlight of the Affiliate Summit was the informative comments from Jim Kukral, Publisher of ReveNews LLC on Blog Idol- Building a Blog Powerhouse, Be A Blog Star! Jim is an industry powerhouse of information himself concerning Blogging as well as monetizing the blog space. If you have not been to ReveNews, now is the time to gather yourself some learning! Check it out here. Promoting your website and protecting your brand was a serious issue at Affiliate Summit 2006, the panel concerning this topic entitled Big Brand Affiliate Programs included Samantha Morris another PartnerCentric Inc affiliate program director who is a serious influence concerning proper brand management in the industry. Samantha Morris Affiliate program director at PartnerCentric Inc made key points that were important new additions to best practices concerning brand management in the industry. For those who took notes during her comments count your-self lucky! Samantha’s prior experience includes program management and consultation for SIRIUS Satellite Radio, Blue Dolphin Group and Priceline.com and, as well as the affiliate management of the three well-known Gap Inc brands. Affiliate Summit Party Highlight! The place to be was at the Wynn Las Vegas with the PartnerCentric Inc and Digital River’s One Network “Pure Imagination” Chocolate Party! This was a seriously impressive Jaw Dropping event! The music from The RamFunkshus echoed smoothly throughout this elaborate party which included some of the biggest names in affiliate marketing. The Chocolate centerpiece was an elaborate work of art created by the world renowned chocolate chef at the Wynn and it looked like a museum piece of modern art! The Chocolate centerpiece warmly enchanted those who entered after they were handed refreshment from one of the incredible Wynn Las Vegas staff members. The ambiance was highlighted by a visit from cast members from AvenueQ one of the many luminous shows at the Wynn Las Vegas. Many also enjoyed the spacious wide open patio that looked over the expansive Wynn Las Vegas Golf course, as well the 4 or more open bars were constantly being engaged with many a happy party guest. The highlight for me was when Linda Woods President of PartnerCentric Inc enticed the Pepperjam Management team to a dance off competition. The winners of the dance off have not yet been determined! However I think that anyone who went to this truly was..a Winner! Photos courtesy PartnerCentric
For more information about PartnerCentric Inc, or if you have Questions concerning having PartnerCentric Inc manage your affiliate program please contact Mike Bump: Sales Director: mikebump@PartnerCentric.com
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