PartnerCentric drives 115% growth for Flirt! Program
Flirt! experienced a doubling of its revenue through the affiliate channel within the first four months of PartnerCentric taking on the management of the affiliate program. Success was due to a number of factors including
affiliate recruitment and activation, innovative creative and constant communication through newsletters, e-mails, phone calls, Flirt Alerts, etc. Read how
PartnerCentric strategies and tactics made a new affiliate program an overwhelming success.
PartnerCentric exceeds merchant's lead generation goals
We exceeded our goal of generating 1,000 leads per month for this program in 2009. Overall leads increased 50.32% year over year. Affiliates with leads increased 20.28% year over year. Clicks increased 26.16% year over year. Conversions increased 19.15% year over year.
Eliminating fraud on behalf of Stamps.com
We purged fraudulent affiliates from the program in large numbers and reinvigorated the affiliate base, recruiting more than 2,500 new affiliates to the program over the course of the year. By December, with no major coupon or fraud issues, the program had grown year-over-year by 14%.
Ramping up Wysong's new affiliate program
We delivered great early gains in 2009 for Wysong's newly launched affiliate program. The program generated sales in the first week after launching in August. By September, the number of click-active affiliates tripled through our outreach and the strength of new offers.
Bringing back NY affiliates for The Company Store
We helped The Company Store's affiliate program rebound from the devastating effects of the advertising tax passage in June 2008. Most of the major networks dropped all New York affiliates, and the program lost a substantial percentage of its affiliate base. We re-opened the program to New York-based affiliates and increased the affiliate base by 82% in 2009.
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