••• Latest PartnerCentric News

"Today's business owners are discovering that affiliate marketing provides them with a powerful online sales channel that can generate significant revenue over time, and that's why we continue to gain new clients who see the value in affiliate marketing," said Linda Woods, President of PartnerCentric, Inc. "Our expertise, and our expansive list of services and offerings, is something businesses simply can't find elsewhere."

Affiliate marketing is a revenue sharing arrangement whereby advertisers (also called merchants) distribute sales collateral such as banners, text links, etc. and recruit partners, also called affiliates, who agree to display the advertisements on their Web sites in exchange for a commission on any leads or sales that result from actions derived from those advertisements.

BeNetSafe.com, based in Sherman Oaks, California, is a provider of advanced technology that allows parents to make the Internet safe for children by tracking online activity with unprecedented precision.

ResumeRabbit is a one-stop resume posting service that distributes resumes to multiple job banks and job sites when a user completes one simple form.

Bill Bam's Collectibles is based in Modesto, California. Since 1998 Bill Bam's Collectibles has been selling fine toys, including plush and limited edition collectibles, on the Internet. The family-run business began in 1991.

Web.com is based in Atlanta, Georgia. Since 1995, Web.com has helped launch more than 4 million web sites trhough its proprietary tools, services and patented technology for web site design, hosting, e-commerce, marketing and e-mail services. Web.com helps businesses and individuals create a web presence that its the specific needs of the business or individual in question.

Western Union has launched an affiliate program to promote the online sale of its QuickCollect and money transfer services. Affiliates who join this program will be able to cash in on a whole wide world of loyal customers who all value the convenience of Western Union's online money transfer and bill paying services.

For more information on PartnerCentric, visit the Web site at www.partnercentric.com, or call 805-569-8750.

About PartnerCentric Inc.

PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our web site at www.partnercentric.com.

Affiliate Summit's Advisory Board is comprised of a representative group of professionals within the affiliate marketing industry. The purpose of the group is to collect feedback and discuss improvements concerning all aspects of the Affiliate Summit conference series, including what types of sessions to hold, topics to cover, speakers to feature, etc.

"Heather's expertise, experience and enthusiasm when it comes to Internet marketing will serve the advisory board well," said Linda Woods, President of PartnerCentric, Inc. "She is in the trenches every day helping companies create high converting sites and landing pages, and for that reason Heather has an appreciation for the challenges and opportunities that exist. Her perspective will help ensure that future Affiliate Summit events continue to provide the kind of trail-blazing information that affiliates and merchants expect."

As PartnerCentric's Director of Marketing Services, Paulson assists clients with paid search management and e-business consulting, search engine optimization, web site redesigns, landing page conversion analysis and other e-business services. Paulson has more than 10 years of experience initiating and managing cost-per-click, cost-per-thousand and cost-per-acquistion business model strategies for many Fortune 500 e-retailers. She is the proud recipient of three Golden Web Awards for e-commerce user interface design.

Online registrations are now being accepted for Affiliate Summit 2007, which takes place Jan. 21-23 at Bally's Las Vegas. ClubMom CEO and Co-Founder Michael Sanchez will be the keynote speaker at the event. The Affiliate Summit series brings together professionals from all segments of the affiliate marketing industry for networking and information-gathering sessions.

About Affiliate Summit
Affiliate Summit events occur several times each year and provide professionals within the ever-growing e-commerce industry an opportunity to come together to share knowledge, network and gain new opportunities. Affiliate Summit is fast becoming a necessary engagement for companies engaging in affiliate marketing. For more information, visit http://www.affiliatesummit.com.

About PartnerCentric, Inc.
PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our Web site at www.partnercentric.com.

Online department store e-tailer DirectForSale.com has redesigned its web site and added new functionality to support the launch of an affiliate program designed to help other web site publishers sell DirectForSale merchandise online.

Adding new sections for Top Sellers, New Items and Clearance items enables consumers to find the products they want more efficiently. The Member's Club feature enables visitors to register with DirectforSale.com and become members, which makes them eligible to save as much as 20 percent on DirectforSale merchandise.

DirectforSale also offers sections that offer ideas about Gifts for Men and Gifts for Women. Both sections are popular with shoppers who need gift ideas and quality products for various holidays and special occasions.

DirectforSale has a vast inventory of products in departments ranging from art and posters and home and garden to jewelry and watches and pet supplies. Other departments include luggage, clothing and accessories, books, sporting goods and toys and games.

With more than 400,000 products to choose from, the DirectforSale online store is fast becoming the online destination for quality products at bargain prices. Consumers can often save 75 percent off retail prices. DirectforSale also offers free shipping on orders $99 and above.

About DirectforSale.com
DirectForSale.com offers consumers a web site where they can purchase products direct at great savings, often up to 75 percent off the retail price. Direct for Sale features a huge selection of goods at great pricing. Look through our online department store for anything you need. Just sit back, relax and enjoy shopping for all your needs! Visit www.directforsale.com.

About PartnerCentric, Inc.
PartnerCentric is a full-service internet marketing company that manages the DirectforSale.com affiliate program. If you would like to find out how you could apply to become a DirectforSale affiliate, earning a 6 to 9 percent commission on all sales that you make, we encourage you to contact PartnerCentric today at 1-800-930-0267 or by visiting us online at http://www.partnercentric.com.

PartnerCentric Inc. (www.partnercentric.com), a full-service Internet marketing agency, today announced the addition of three major companies to its roster of managed affiliate program clients: OverstockJeweler.com, Medifastdiet.com and Travelersshoppes.com.

"With the challenges facing business today, affiliate marketing is enjoying an almost inverse relationship. The tougher the competition, the more a company can benefit from the low entry cost incremental revenue generated by affiliate marketing. This is why we are in such a growth phase at the moment," explains Linda Woods, president of PartnerCentric, Inc. "To keep pace with this growing industry, we continue to grow in tandem and add clients as we expand our company's services and offerings."

Affiliate marketing is a revenue sharing arrangement in which advertisers (merchants) distribute sales collateral (banners, text links, etc.) and recruit partners, called affiliates, who agree to display the advertisements on their Web sites in exchange for a commission on any leads or sales that result from actions derived from those advertisements.

OverstockJeweler.com, based in New York's diamond district, is a discount online jeweler offering the finest quality of inspired designer jewelry replicas. "We started our own affiliate program, but didn't realize the constant management it required to be successful," said Elena Castaneda, president of OverstockJeweler.com. "We teamed with PartnerCentric to ensure our investment into our affiliate program would be a beneficial one, without having to start over from scratch."

Medifastdiet.com is an online company that sells Medifast, a low calorie, low fat, nutritionally balanced program that helps people lose weight faster than traditional diet plans. "We needed a specialized affiliate marketing agency to take over Medifast's existing program to re-launch and manage it," said Michael Titelbaum, president of TruePresence, Medifast's agency of record. "We are confident that PartnerCentric's practices will attract lots of affiliates for Medifast." The Traveler's Shoppes, a family owned and operated gift, travel and business items store that has been serving the greater Cleveland area since 1906, is now providing its service to the world wide community through

Travelersshoppes.com. "We didn't have the in-house resources to redesign and develop the site to be more productive," said Alex Frankel, e-commerce director for Travelersshoppes.com. "PartnerCentric's affiliate marketing services team has stepped in will take our business to the next level with our newly designed affiliate program."

Cost-conscious callers are increasingly turning to pre-paid cell airtime providers like SimpLink for international phone calls as an alternative to land lines and costly cell phone plans.

Simplink offers the Simplink Prepaid Calling Passport, which offers high quality international calling from any phone, including cell phones, at a fraction of the cost of major long distance carriers. With low rates such as eight cents per minute for calls to Mexico and 10 cents per minute for calls to China from anywhere in the United States or Canada, SimpLink's Passport is a great alternative to standard international calling.

The Simplink network connects callers directly to landline and cellular companies around the world, saving callers money. It's less expensive than many calling cards, land lines and as much as 90% cheaper than cellular. Simplink offers a convenient, secure way to refill your cell phone and works with all local, long distance or cellular carriers. The Simplink plan allows international calling even if your carrier or calling plan does not.

A majority of Americans say the rising cost of gasoline is a financial hardship and a possible threat to the U.S. economy, but Ultra Fuel Saver™ represents a solution.

Ultra Fuel Saver™ has helped thousands of motorists increase gas mileage by as much as 19 percent while reducing wasted fuel in the form of toxic emissions by as much as 50 percent. That can spell relief at the gas pump for Americans, including the 58 percent of lower-income families who say that gas prices have become a serious financial hardship.

Gasoline prices have risen at a faster rate this year than at any other time, according to a recent Congressional report, and a weaker economy may have left more people vulnerable to price increases now than before the start of the recession. The gasoline price hike has Americans looking for ways to save, and Ultra Fuel Saver™ represents a great option.

"After Ultra Fuel Saver™ treated my 1998 Toyota Camry, I noticed that it was getting better gas mileage almost immediately," said motorist John Nava. "Now I am getting between 28-30 miles per gallon, which is about 3-5 miles per gallon better. I also noticed that the car just runs better."

Ultra Fuel Saver™ works with any kind of fuel no matter whether it's gasoline, diesel, natural gas, CNG ompressed natural gas) etc. It has been widely used in the past ten years in trucks, buses, recreational vehicles, ships, railroads, automobiles, motorcycles, generators and other equipment.

PartnerCentric, Inc. today announced that the company will exhibit its café-style booth at the Affiliate Summit 2006 East, hosted by Affiliate Summit Conferences. The conference is held July 9-11, 2006 at the Hilton, located in the WALT DISNEY WORLD® Resort, in Orlando, Fla.

“Affiliate Summit East is a great place for us to showcase our new Marketing Services Division,” said PartnerCentric CEO Linda Woods. “PartnerCentric is now a full-service internet marketing agency with a full menu of services. We will now be able to expand our affiliate marketing services to include everything an e-business needs to succeed, which is very exciting!”

In response to client demand and a successful six-month beta trial, PartnerCentric has developed a team of top talent to provide their customers with an expanded menu of internet marketing services. The new division offerings include: pay-per-click search management, search engine optimization management, landing page conversion design, e-mail marketing services and full creative services from banners to complete Web site design.

A 2006 survey of affiliates conducted by PartnerCentric, Inc., revealed the biggest challenges that affiliate partners face in 2006.

The survey, which was distributed by 16 merchants including The Company Store, FootSmart, Domestications, National Geographic, LifeScript and ClubMom, received responses from 1,041 affiliates who have combined monthly revenue in the tens of thousands of dollars.

Survey respondents revealed that bigger commissions are not their biggest want. Instead, the majority want better landing pages from merchants so that they can increase sales and earnings for both merchants and themselves.

Classic online ads dominate
Affiliate respondents also identified the methods they use to promote campaigns. Among the most-used tactics were text links (19.88 percent), banners (18.80 percent) and content (18.40 percent).

Affiliates name their biggest challenges
Merchant inaccuracies such as outdated coupons and data feeds are the biggest challenge to affiliates, according to 17.78 percent of affiliates who took part in the survey.

Affiliates also offered tips for merchants that could help increase sales for all concerned. Yes, 24.67 percent of affiliates surveyed said that higher commissions would help. But that was No. 3 on the list. Topping the affliate wish list - more content from the merchant. Affiliates say more articles and product reviews would help them generate more traffic and sales.

For more information about PartnerCentric's 2006 Affiliate Survey, contact PartnerCentric at 1-800-930-0267.

PartnerCentric, Inc. today announced the launch of its new CouponsDelivered RSS Feed product, which is free to its clients and affiliates. Accessible through PartnerCentric's main Web site, the new product also has its own direct site, www.couponsdelivered.com.

"The PartnerCentric CouponsDelivered RSS Feed is a great way for affiliate marketers to stay up to date with the newest coupons and deals from the merchants whose campaigns they are promoting," explained Linda Woods, president of PartnerCentric Inc.

The goal of the promotional/coupon feed product is to create a scalable method of delivering coupons and promotions to affiliates on a scheduled basis. By offering affiliates a means in which promotions and coupons are delivered directly to them, PartnerCentric is eliminating the need for affiliates to pull promotions on their own and will receive a greater share of attention versus other merchants.

According to a recent study released by Forrester Research, 36 percent of all U.S. online consumers download online coupons at least monthly.

The technology behind this new product is a dedicated blog offering an RSS feed with these promotions and coupons. PartnerCentric walks affiliates through using the product as well as recommends specific readers to them. For the more savvy affiliate an "Add To" button will be included so that with a simple click of that button an affiliate can add the promotion feed to the reader that they are already using.

PartnerCentric ensures that coupons/promotions are relevant and fresh, providing value to affiliates.

Future Updates:
PartnerCentric's next version of its RSS product will allow affiliates to pre-select merchants that they work with and only receive the coupons for those merchants. Also, planned is an option to allow affiliates to include their unique tracking identification in the original RSS file request so that coupons are sent to them via RSS with their specific tracking identification for each coupon pre-populated in the links.

About RSS
RSS (Really Simple Syndication) is an XML-based file format for distributing and aggregating Web content such as news headlines. Using RSS, Web site providers can easily create and send feeds of data to users or other Web sites. You must use a program known as a RSS News Aggregator (also called news reader) to collect, update and read RSS feeds. You can also add the CouponsDelivered RSS Feed to Google RSS or My Yahoo for easy Web reading. You can also incorporate the CouponsDelivered RSS Feed into blogs and online journals.

The PartnerCentric Affiliate Advisory Board is comprised of a group of industry conscious affiliates whose shared goal is to educate and provide perspective to merchants, affiliates and networks on critical industry issues. The Affiliate Advisory Board meets once per month and has affiliates specializing in couponing, search marketing and e-mail marketing.

The Affiliate Advisory Board convened on May 31 to discuss Commission Junction's recent announcement regarding the pending manditory switch of all text links to javascript. Commission Junction has announced that they will take a phased approach in rolling this out, requiring all new merchants to offer only javascript links starting in June. Existing merchants will be making this transition, a process that will be complete by the end of 2006.

Members of the Affiliate Advisory Board outlined the challenges that could potentially lay ahead for affiliates during this transition. What follows is a list of concerns raised by major affiliates as communicated to the board:

Marketing Effectiveness and Control – Loosing control over text and the presentation of links is of primary concern to affiliates. Just as merchants understand how to market to their customers on their sites, affiliates understand the same about their users. Link strategy for more sophisticated affiliates is very much about how all the links within the site intertwine with content. For this reason, it is critical that affiliates be able to edit links.

Merchant Accountability – It has been stated that one of the primary reasons that Commission Junction is requiring this link transition is to provide merchants with increased control over the presentation of their brand and links. Affiliates are concerned that although many merchant may step up and take full control of their links, many will not. Merchant accountability in programs with an unseasoned affiliate manager or with no manager at all are serious concerns for affiliates.

Page Load Time – For affiliates currently using hundreds of text links on their site, there is a fear that switching all of the links to javascript will cause significant delay in load time.

It has been estimated that roughly 15 percent of all internet users turning javascript off for security reasons, the direct revenue impact to affiliates who do transition to these links will likely be noticable.

As much of the industry is taking a ‘wait and see’ approach at this point, there are initial concerns just around the idea of a transition such as this. What the incremental benefit to Commission Junction and the industry is in doing this still remains to be seen.

I have just returned from Digital River's European Summit on Internet Marketing, held in Majorca, Spain, where I was one of the keynote speakers. It reminded me of the "old days" of internet marketing where the participants were mostly young, enthusiastic and ambitious internet marketers. They were from all over Europe, including Sweden, Denmark, Germany, the Netherlands and Spain as well as Russia and New Zealand.

There was this vibrant feel to the sessions and particularly to the more casual networking events. You could feel a sense of enthusiasm and high ideals that was very refreshing in our sometimes jaded daily life. I was impressed with the number of interesting start-ups in the areas of software security and business efficiency.

The highlight, however, was one of the other keynote addresses, this one by Jaap Favier from Forester Research. Favier presented an extremely insightful talk on social computing, the main point being that brands no longer have success telling consumers what they should buy or why they should buy it. The reason is simple. Consumers are relying more on internet research, friends and family recommendations as well as trendsetters that Jaap calls mazens. These influential online reviewers and bloggers start and fuel trends that consumers pay attention to and use to make buying decisions. My big take-away from this summit was the importance of brands creating opportunities and arenas for consumers to share information freely about their product.

I was pleasantly surprised to see two old colleagues of mine, Todd Crawford and Jonathan Miller, attending the same event.

Todd and I go way back to the early CJ days, and while he's a neighbor of mine in Santa Barbara, the only time I've seen him recently was in Spain. I was delighted to find out that he'll be joining Digital River's oneNetwork as vice president of sales and business development. Great move on both of their parts.

It was also terrific to schmooze with friend and competitor Jonathan Miller from ForgeBusiness.com. As they say, it's always good to "keep your friends close and your enemies closer." I had a great time talking with Jonathan, especially when we were both trying to extract the top affiliate performers from one other.

It was also great to dance until dawn in not-so-sunny Majorca with a multi-cultural, multi-language single-minded group of fun-seekers. As always, Digital River provided an incredibly classy, well-organized and spectacular event that allowed for networking of all kinds to take place. It was truly an honor to participate.

Linda Woods, President
PartnerCentric, Inc.
Your Full Service Internet Marketing Agency

eWeek.com, an online news magazine that covers e-business, communications and Internet-based architecture, recently interviewed two PartnerCentric employees for an in-depth article about the growing trend of virtual offices.

Asked about the challenges of working from home, PartnerCentric Affiliate Manager Tara Watson said, "The hardest part is the lack of human interaction. While it's easier to get things done during the day—like errands, or doctor's appointments—from the home rather than a corporate office, I probably do more evening work than I otherwise would."

The story also included comments from Samantha Morris, an affiliate program director at PartnerCentric, about the perks of working from home.

"The best part is the freedom to make your own schedule," Morris said. "Nobody tells you how to structure your day. While you have to be really disciplined in the work you do, it's easier because you also love your job more."

The eMarketing association conference held at the Crowne Plaza in San Francisco from April 24th – 26th was surprisingly the most informative event I have been to in some time. I had the privilege of listening to presentations by some of the top executives in the e commerce space including the conference keynote address given by S. Gaylord Murray Vice president of Brand Marketing for Yahoo. The audience was comprised of many of the top marketing executives for some of the largest brands in e commerce.

Mr. Murray included information in his presentation concerning new media technology being placed in control of the consumer and expressed the need for brands to invest in new technology marketing exploration. Many of the presenters all had something to say concerning consumers being in control of the many context based sites that are now showing heightened popularity with consumer traffic, many give the rise in popularity of sites such as Myspace.com, Youtube.com and others to the fact that consumers can control the environment as well as interact and feel as though they are part of a community.

Community marketing logic and consumer brand outreach is something that was emphasized at the e Marketing Association conference through the presentation given by the President of MSNBC.com Charlie Tillinghast, his keynote address was riveting concerning new media branding techniques centered on content vs. context, appealing to consumer emotion, and community marketing logic driven platforms online. Interactive consumer controlled engagements are top traffic generators, managing a companies brand through these community portals he mentioned was a concern and it is up to e marketers to ensure brand control.

New media exploration is here and now, Broad Band reach is soaring, Ipods, Cell phones, game consoles are all within the new mobile media categories and with consumers controlling their televisions with Tivo and DVR they are skipping through the commercials and enjoying unsolicited TV. Reaching consumers who are in control of their experiences with mobile media, and both the offline and online channels, can be challenging, ensuring that some type of reward driven opportunity exists might enhance the applications for marketers to reach these consumers.

Mr. Greg Stuart CEO of the IAB (Interactive Advertising Bureau) expressed a great concern of e commerce retailers losing more then $96 Billion a year to wasted advertising online. Mr. Stuart expressed a need for a higher targeted approach concerning marketers reaching out to consumers. He also emphasized that retailers do not lose sight of what they consider valuable concerning the events triggers on their sites from their media reach. Event values can be placed not only on immediate ROI but also on repeat visitors, email sign up rates, and other brand reach marketing endeavors. Ensuring that all traffic and engagement events are monitored and scrutinized through the use of metrics software to ensure the event values are factored into a brand overall success.

His break down concerning suggested marketing budget allocation for e retailers was broken down as follows:

70% To what you know works
20% To innovative or branding media
10% New Media Experiences

Quantifying a formula for your company’s events and monitoring sales through direct relation to these events can help your company in measuring your brand effectiveness.
How much value do you pace on an email sign up? Or a consumer referring your site to a friend? Companies should ensure the successful measurements of all brand engaged or website triggered events are monitored and monetized to some degree to support their marketing endeavors.

The eMarketing Association event also included an incredible welcome reception sponsored by Yahoo.com. Yahoo-tinies were handed out freely on top of the Crowne Plaza overlooking downtown San Francisco, it was a fabulous event and I had the privilege of discussing e marketing trends with the President and CEO of the eMarketing Association Mr. Robert Fleming. The eMA strives to educate, advance professional development and legislation for individuals and companies engaged in e marketing. If you are interested in gaining admittance into the e marketing association please visit: http://www.emarketingassociation.com

Jump in the cab and race to Ad Tech!

Video and impactfull consumer acquisition

Ad tech San Francisco 2006; Speechless, the amount of new media information here is overwhelming, I will tell you this: Start researching this new technology, it is here and consumers are ready, are you? One of the highlights of the show was the focus on video, video is hot and now, controlling it is another story. I have a list of must see companies concerning video and the practical application of it to increase your brand exposure and your consumer reach. Video is engaging and impactfull, viral videos were the buzz of the show, many large brands are interested in capturing a youth audience using this new medium, taking the video to the audience is the secret sauce of many e commerce and ad media companies at this event. www.Youutube.com and some of the more enlightening videos that are showcased on the site was a hot topic of discussion concerning the application of video online.

ROVION a company that creates inPerson TM video’s, showcased a case study using video technology for The Miss America Pageant on TVGuide.com. The inPerson TM video featured Deirdre Downs Miss America 2005; the spot greeted visitors to the site and explained that by clicking on her image they (the consumer) would be transported to CMT.com to learn more about all of this year’s contestants. The following was noted in the case study:

31.34% watched the entire video
36.37% interactivity rate
7.38% Clicked through to CMT.com

If you’re interested in any form of video media production, these are the companies to watch and connect with.

Video Applications
Viral Video
Video Site Host
Web Spots
Email Blasts

Video Application Resources
Streaming media magazine – http://www.StreamingMedia.com
ROVION – http://www.rovion.com
Interactive Web Video Production – http://www.NetXStudios.com

Mobile media - Text – Voice and beyond

The spawn of the internet revolution mobile media is one of the first new channels to arise in over 50 years, and will quickly become a primary means of reaching out to our customers. “The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues.” (MMA)

The cell phone industry began offering the codes two years ago as a way for marketers to interact with customers who use text messaging. In the first year, 150 companies licensed more than 450 five-digit codes. In 2005 the number of codes issued grew, you can license short codes through a Web site, www.usshortcodes.com.

Mobile Media Applications
Mobile couponing
Mobile ticketing
Contest Entries
Sweepstakes
Trivia
Polls
Text 2 Screen
Advertising
Live Events
Consumer Acquisition

Mobile Media Resources
Mobile Marketing Association http://www.MMA.com
NeoMedia Technologies http://www.NEOM.com
PaperClick – http://www.paperclick.com/
Gaviteck Mobile Digit - http://www.gavitec.com/
SoapBox Mobile – http://www.Soapboxmobile.com

Overall the San Francisco events surrounding Ad Tech and eMarketing Association 2006 were progressive, insightful, and full of information concerning the current and best new media practices.

A Special note must be mentioned of the following companies that in 2006 have shown the most interest overall based on my experiences speaking with others in my field.

Affiliate Management
PartnerCentric Inc – http://www.Partnercentric.com
One of the top affiliate marketing management companies online to date, their expansion and increase in client for the 2006 year shows a valuable interest in this channel by major brands.

Email Management
Silverpop – http://www.Silverpop.com
Their lifecycle approach to email targeting is beyond imagination, for interest in gaining an increased conversion, open and respond rate of your in house list this is the company to contact concerning email analysis and management.

Web Statistics
Core metrics – http://www.Coremetrics.com
The buzz in statistics is Core Metrics; this company is leading the way in web analytics software. The companies live

Lead Generation
CoRegMedia – http://www.Coregmedia.com
Very exciting things happening with this company concerning CoReg!

Ad Serving and Ad Management
Ad Juggler – http://www.AdJuggler.com
AdJuggler Enterprise 5.3 introduces a new form of dynamic ad tag that will allow for easier deployment of multiple ad tags on the same page.

Website - Mobile Content Translation
McElroy Translation - http://www.mcelroytranslation.com
Interested in attracting the Spanish, Chinese, or German speaking market place? McElroy translation is an exciting company that offers a valuable service!

Exciting Companies and Advertiser Tools

Rovion InPerson TM Video Advertising – They will even hire the actors and create the scripts!
http://www.Rovion.com

7Search.com – PPC starting at 1 cent! Hot Hot!
http://www.7Search.com

Host My Site – Website hosting for those who enjoy customer service!
http://www.hostmysite.com

GoogSpy.com – See what your competitors are bidding on in Google and at what price!
http://www.googspy.com

Website Services Magazine – Catch the Buzz in e commerce!
http://www.websiteservices.com

Kontera ContentLink TM - In Text Advertising, you have to see this, watch their demo!
http://www.Kontera.com

Ranking.com – Internet traffic Popularity.. People are talking about this again it’s hot!
http://www.ranking.com

REVShare – Affiliates selling products on TV? With over 1000 television properties!
http://www.revshare.com

Who’s Calling – Are you tracking and measuring your phone sales?
http://www.whoscalling.com/

Both events were interesting and stimulating! I look forward to joining my PartnerCentric Inc team mates once again in our next scheduled trip to Affiliate Summit in Orlando Florida July 2006!

Travelersshoppes.com, a family owned and operated gift, travel, and business items store has launched their new online store with the help of the development team from the marketing services division of PartnerCentric Inc. Travelersshoppes.com been serving the greater Cleveland area since 1906, and is now able to provide their luggage, bags, and online travel accessories to the world wide community. The tradition of high quality service matched with top of the line luggage, bags, and travel products still continues into its fourth generation of ownership.

Travelersshoppes.com offers name brand luggage at affordable prices including luggage from brands such as Victorinox Swiss Army, Bosca, Lodis, Kipling, Samsonite Luggage, Kenneth Cole Luggage, and many other top luggage name brands. Travelers Shoppe's has an incredible Tumi Boutique that includes fine Tumi products from the Tumi Signature, Tumi Formula T, and Tumi Elements collections.

The Travelersshoppes.com marketing efforts include using various e-commerce channels. In 2006 they have seen a substantial increase in sales utilizing these new advertising channels. PartnerCentric Inc marketing services division under the direction of Heather Paulson was hired in 2006 to oversee the development, launch, and marketing efforts for the Travelers Shoppe's, including re-launching the company's main website.

Alex Frankel, ecommerce director for Travelers Shoppe is thrilled with the results as well as the dedication of the MSD team to the success of his account. "It's been an absolutely great experience working with Heather Paulson and the whole PartnerCentric Inc team. I truly enjoyed the quality of service, responsiveness to questions, attention to detail and customer-focused service. Their technical knowledge and creative application is very impressive. Through PartnerCentric Inc's guidance our site has seen nothing but strong improvements in all areas".

Luggage, Bags, Duffle Bags, Backpacks, Briefcases, and More!

Whether its luggage, a gift, or something personal, the Travelers Shoppe's offers the ease of shopping by price range, luggage brand, or by travel item category. The re-launch of their website has been a success, and the 2006 - 2007 luggage sales will be expected to increase based on previous performance.

SANTA BARBARA, Calif. (April 11, 2006) - PartnerCentric Inc. a provider of managed affiliate marketing services, today announced that it will be merging forces with AMWSO, a professional affiliate management group based in Thailand, but with strong market penetration in the U.S. and Canada. The alliance will greatly expand PartnerCentric's base of experienced affiliate managers and will allow them to offer their clients true round-the-clock attention through the addition of the English speaking Asian-based satellite office. The deal also includes bringing AMWSO's Director, Chris Sanderson, into the fold - adding his strong reputation and wealth of experience to the company's offering of talent. Chris' expertise with LinkShare, combined with PartnerCentric founder Linda Woods' specialty with Commission Junction accounts, will bring a panoply of knowledge to their account management skills allowing them to generate more affiliate-based revenue for their clients.

"For the last three years, PartnerCentric has grown at an annual rate of over 300-percent," explains Linda Woods, president of PartnerCentric Inc. "Given this kind of fantastic growth rate, PartnerCentric is always on the lookout for talented affiliate program managers that allow us to better service our accounts and continue to grow. By merging the talent and experience of Chris Sanderson and his team with our own, our clients will benefit through unparalleled customer service in more global markets than ever before."

"AMWSO has always put performance and customer satisfaction at the top of our agenda," said Chris Sanderson, President of AMWSO. "Because of this reputation for excellence, we are especially pleased to be joining with PartnerCentric who enjoys an equally sterling reputation in the affiliate marketing arena."

Wynn Las Vegas is the first Las Vegas luxury resort hotel to combine two of the most successful online industries into one affiliate program: travel and online entertainment tickets.

Costa Mesa, CA (PRWEB) January 30, 2006 -- 5 Star Affiliate Programs at www.5starAffiliatePrograms.com is excited to announce that Wynn Las Vegas, a globally recognized resort hotel has launched a new entertainment and travel affiliate program.

"We are proud to have Wynn Las Vegas join the 5 Star family of top rated affiliate programs," says Linda Buquet, a prominent Affiliate Management Consultant and President of 5 Star Affiliate Programs. "For the 1st time this luxury resort hotel is providing webmasters the opportunity to make money by offering the excitement and splendor of Wynn Las Vegas."

The new Wynn Las Vegas Affiliate Program offers webmasters and affiliates the chance to earn commissions on Wynn Las Vegas Hotel bookings, Las Vegas Show Tickets and even Gift Certificates and Travel Packages. Wynn Las Vegas has partnered with Commission Junction, a trusted 3rd party affiliate network and is managed by PartnerCentric, the leading Outsourced Affiliate Management Company.

LOS ANGELES, December 15, 2005 - In an effort to further boost its growing Direct2Own sales, Direct Response Financial Services, Inc. (OTC BB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced it has signed an agreement with PartnerCentric.com to increase Direct2Own's affiliate-generated sales revenues. PartnerCentric Inc. is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. PartnerCentric's complete menu of internet marketing services include: Affiliate Marketing Strategy & Consulting; Complete Turnkey Affiliate Program Outsourced Management; Recruiting, Affiliate Development and Partner Relations; Pay-Per-Click, Search Engines, Email Marketing, and Media Buying; Web Site Conversion Rate and Performance Analysis; Web Site Design and Remodels.

"We are pleased to be awarded the Direct2Own account. We feel their value proposition offering computers and TVs to credit-challenged consumers is very compelling. We know there is demand for their offering and we look forward to working with Direct2Own to deliver to them an affiliate program that will significantly impact their sales," stated Linda Woods, President and CEO of PartnerCentric.com.

"Based on our own print, TV and Internet advertising alone, we have produced significant revenues at Direct2Own that have led to record financial results for our company. Now we want to further leverage the affiliate marketing power of the internet. In doing so we have decided to work with the best, PartnerCentric.com. We have seen how their program has built strong ROI results for other retail marketers and we seek to do the same," stated T. Randolph Catanese, CEO and President of Direct Response Financial Services, Inc.

Direct2Own enables individuals with no credit or bad credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. Direct2Own also functions as a platform to sell debit cards to the target customer group. Customers will also have the opportunity to acquire a Direct Card Services DCS Media Card MasterCard which will additionally enable customers to make timely payments for purchased products. Further, Direct2Own will offer a credit building service to customers on a monthly subscription basis.

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net. To learn more about its pre-paid products please visit http://www.dcsmediacard.com. And, to learn more about the Company's consumer electronics offers please visit http://www.Direct2own.com.

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.

Contact:
MCC Financial Services
Dilek Mir, 310-453-4667 x 235
ir@mccglobal.com
www.drfs.net