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» October 2, 2008
Brigade Quartermasters invites affiliates to join program
Full Story
» September 30, 2008
PartnerCentric to attend social media trade shows
Full Story
» September 16, 2008
Linda Woods broadcasts live this week from CJU
Full Story
» August 20, 2008
PartnerCentric offering Social Media Management services
Full Story
» August 20, 2008
Weekly podcast explores ethics in affiliate marketing
Full Story
» July 30, 2008
Affiliate Marketing Insider explores new site Affsphere.com
Full Story
» July 23, 2008
Hot topics in the lineup on Affiliate Marketing Insider podcast
Full Story
» July 22, 2008
Are you the Charlie Brown of Internet marketing?
Full Story
» July 15, 2008
Joe Dalto Joins PartnerCentric as Director of Sales
Full Story
» July 10, 2008
Performance Marketing Alliance elects advisory board
Full Story
» July 1, 2008
Chris Henger joins AMI to talk about new Google Affiliate Network
Full Story
» June 17, 2008
Dragon Door Launches in pepperjamNETWORK
Full Story
» June 17, 2008
Dragon Door Launches in pepperjamNETWORK
Full Story
» June 17, 2008
YogaAccessories.com Launches in CJ and pepperjamNETWORK
Full Story
» June 15, 2008
PartnerCentric Survey Reveals Network Preferences of Affiliate Marketers
Full Story
» June 5, 2008
Woods' podcast probes NY sales tax issue
Full Story
» June 2, 2008
Vitamin World Selects PartnerCentric to Manage Affiliate Program
Full Story
» May 28, 2008
Will Affiliate Marketing get its own association? Join the discussion
Full Story
» April 25, 2008
Mike Allen joins Woods for May 1 radio show
Full Story
» April 24, 2008
Linda Woods talks affiliate recruitment with Revenue
Full Story
» April 23, 2008
Join us for another edition of Affiliate Marketing Insider
Full Story
» April 16, 2008
PartnerCentric recruits 3,000 new affiliates in Q1
Full Story
» April 8, 2008
Linda chats this week with creator of Top Affiliate Challenge
Full Story
» March 18, 2008
Tune in for a chat about Qoof.com's hot new widget
Full Story
» March 6, 2008
Linda Woods Responds to the Pepperjam vs. Commission Junction controversy
Full Story
» March 4, 2008
Affiliate Marketing Insider features marketing masters in March
Full Story
» February 29, 2008
Chatting with friends at Affiliate Summit West
Full Story
» February 26, 2008
Affiliate Summit brings new tools, fresh perspectives
Full Story
» February 14, 2008
PartnerCentric leading top merchants to affiliate marketing success
Full Story
» January 20, 2008
Are you ready for an affiliate program?
Full Story
» January 10, 2008
Big brands responding to realities of troubled economy
Full Story
» January 4, 2008
Affiliate Marketing Insider lines up industry leaders
Full Story
» December 18, 2007
Linda Woods to Host New Show on WebMasterRadio.fm
Full Story
» December 10, 2007
PartnerCentric hopes to see you at Affiliate Summit West 2008
Full Story
» November 6, 2007
Cyber Monday is here! How are YOU doing?
Full Story
» November 6, 2007
Helping to Drive Holiday Sales with the Cool Yule Tool
Full Story
» October 10, 2007
eComXpo Panel Explores Opportunities for Affiliate Marketers in Social Networking
Full Story
» October 8, 2007
Woods to Moderate Panel on Social Networking and Affiliate Marketing
Full Story
» September 19, 2007
PartnerCentric stance regarding merchant PPC policies
Full Story
» September 11, 2007
New study explores how consumers relate to online stores
Full Story
» August 24, 2007
E-tailers aid consumers affected by toy recall
Full Story
» August 21, 2007
Affiliate Survey 2007 results released
Full Story
» August 21, 2007
MedGen re-launches program under PartnerCentric management
Full Story
» August 15, 2007
Attention, merchants! We want to hear from you!
Full Story
» August 14, 2007
Vivre Partners With PartnerCentric to Develop Affiliate Program
Full Story
» June 13, 2007
GeneEd program offers you two ways to earn!
Full Story
» June 5, 2007
Everything Furniture offers affiliate marketing partners a 60% raise
Full Story
» May 18, 2007
eComXpo posts largest numbers yet at Spring 2007 show
Full Story
» May 16, 2007
Design Public Partners With PartnerCentric To Develop Affiliate Program
Full Story
» May 8, 2007
Paul Epstein joins PartnerCentric as Chief Operating Officer
Full Story
» May 1, 2007
5StarAffiliatePrograms.com blog celebrates second year covering industry
Full Story
» Apr. 20, 2007
Great opportunities await affiliates who embrace the Long Tail
Full Story
» Apr. 13, 2007
PartnerCentric assisting with Internet marketing research project
Full Story
» Mar. 16, 2007
Woods to appear on Monday's Entrepreneur Magazine eBiz Show
Full Story
» Mar. 8, 2007
PartnerCentric CEO to explore shift in e-commerce with eComXpo session
Full Story
» Mar. 1, 2007
Interact with us through new additions to PartnerCentric.com
Full Story
» Feb. 6, 2007
Samantha Morris promoted to Director of Client Services
Full Story
» Feb. 1, 2007
PartnerCentric names winners of Holiday Blitz 2006 contest
Full Story
» Dec. 12, 2006
Two exciting new talents join PartnerCentric team of professionals
Full Story
» Dec. 6, 2006
PartnerCentric named one of the Top 10 SEO companies by PromotionWorld
Full Story
» Oct. 23, 2006
PartnerCentric, Inc. announced today that its entire team of internet marketing professionals will be participating in this week's eComXpo, which takes place Oct. 24 through Oct. 26.
Full Story
» Oct. 10, 2006
Five new businesses join PartnerCentric's client list
Full Story
» Sept. 20, 2006
PartnerCentric's Marketing Services Director selected for Affiliate Summit Advisory Board
Full Story
» Aug. 20, 2006
DirectforSale launches new online features in support of affiliate program
Full Story
» Aug. 12, 2006
Full service interactive agency adds three new clients to roster
Full Story
» Aug. 8, 2006
Simplink pre-paid international cell phone calling grows in popularity
Full Story
» July 28, 2006
Ultra Fuel Saver offers relief from hardship due to high gas prices
Full Story
» July 20, 2006
PartnerCentric team featured on AffiliateTV
Full Story
» July 10, 2006
PartnerCentric unveils full menu of services at Affiliate Summit East
Full Story
» July 1, 2006
PartnerCentric reveals results of exclusive Affiliate Survey 2006
Full Story
» June 20, 2006
PartnerCentric launches CouponFeeder RSS feed
Full Story
» June 11, 2006
PartnerCentric Affiliate Advisory Board discusses CJ move to javascript links
Full Story
» June 5, 2006
Excitement filled the Spanish air at Digital River's European Summit
Full Story
» May 8, 2006
eWeek article features PartnerCentric employees
Full Story
» May 1, 2006
The evolution of the online marketing channels and new media
Full Story
» April 14, 2006
Travelersshoppes.com Finds Success Selling Luggage, Bags, and Travel items Online.
Full Story
» April 11, 2006
PartnerCentric Teams with AMWSO for Global Reach. New Partnership will Offer Customers Enhanced Services and True Global Penetration
Full Story
» April 4, 2006
PartnerCentric to be Featured at Largest Virtual Tradeshow for eCommerce Marketers -- eComXpo 2006 -- Will Host their Own Show in Show
Full Story
» February 1, 2006
Wynn Las Vegas Launches Hotel, Entertainment and Travel Affiliate Program and is Featured On "5 Star Affiliate Programs"
Full Story
» December 15, 2005
Direct Response Financial Services Teams Up With PartnerCentric.com To Boost Affiliate Sales
Full Story
» December 13, 2005
Partnercentric to Exhibit at Affiliate Summit 2006
Full Story
» November 1, 2005
Holiday Blitz 2005 Announced by Partnercentric
Full Story
» August 3, 2005
Partnercentric Launches Affiliate Center
Full Story
» November 15, 2004
PartnerCentric sponsors holiday contest with prizes worth $70,000.
Full Story
» September 3, 2004
Luggage Online Unites with PartnerCentric, Inc. to Boost their Affiliate Marketing Program.
Full Story
» August 27, 2004
National Geographic Teams Up with PartnerCentric, Inc. to Jumpstart their Affiliate Marketing Program.
Full Story
» August 16, 2004
Santa Barbara based Internet marketing consulting agency expands staff and remote offices to keep up with the demand.
Full Story
» March 29, 2004
Affiliate Goddess becomes PartnerCentric, Inc.
Full Story
 
Brigade Quartermasters invites affiliates to join program

Santa Barbara, CA (October 2, 2008) - Brigade Quartermasters invites affiliates to join program

Brigade Quartermasters, which for more than 30 years has been a leading provider of military, professional and outdoor gear and clothing, has just re-launched its affiliate program under PartnerCentric management.

As a BrigadeQM partner, visitors to your website will have the opportunity to purchase superior quality products from a company that respects their customers AND that gives back to the community by supporting non-profit organizations and providing an avenue for supporting our deployed troops. Affiliate Program Highlights:

  • Earn a generous 5-7% commission on each sale with our generous tiered offer.
  • Long cookie duration of 60 days!
  • Enjoy our already proven success, with an average order of $90.
  • Accountable and proactive affiliate management team.
  • Stay informed with our regular newsletters and timely correspondence.
  • Earn even more with our ongoing promotions and contests!
  • For more information about the Brigade Quartermasters affiliate program, and to signup as an affiliate, visit http://www.affiliates.partnercentric.com/brigadeqm/

     
    PartnerCentric to attend social media trade shows

    Santa Barbara, CA (September 30, 2008) - PartnerCentric to attend social media trade showst

    PartnerCentric is sending representatives to two social media trade shows this week. Social Media: The Marketing Summit takes place Oct. 1-2 in San Francisco, and Affiliate Summit 2008 Social Media takes place Oct. 5 in New York City.

    "Social media is the new frontier, and as a company we're committed to gathering the tactics and technologies that will enable us to guide our clients to a winning strategy with respect to social media marketing," said PartnerCentric President Linda Woods. "We look forward to hearing what others are doing to bring social media management into the marketing mix for all clients."

    PartnerCentric's Social Media Management services enables companies to outsource the day-to-day operations and the long-term strategic planning of their presence on social media sites to the experts in Internet and social media marketing.

    "Our social media managers help you build a presence on all the major social media sites while protecting your brand," Woods said. "Part of that protection comes from getting out the word about your company and its products and services while responding to customer feedback. The other part involves ensuring you are competitive in this new marketing arena. Your future customers are on social media sites - and we help you connect with them."

    For more information about PartnerCentric's Social Media Management services, visit PartnerCentric.com, where you'll receive a FREE guide to Social Media Marketing.

    Social Media: The Marketing Summit offers two days of sessions that will help attendees learn to integrate social media into achievable, measurable marketing goals, including how to:

  • advertise effectively on social networks and blogs
  • drive growth through customer engagement
  • increase market share with mobile marketing
  • use reputation management to protect your brand
  • network with senior marketing professionals and social media gurus
  • For more information about Social Media: The Marketing Summit, visit http://www.mthink.com.

    Affiliate Summit 2008 Social Media is the first Summit to focus entirely on social media. Featured speakers include:

  • Eddie Smith, Vice President of Marketing and Sales for SocialMedia.com
  • Jim Kukral, Owner of ScratchBack.com
  • James Keating, Vice President of Marketing for ShopWiki
  • For more information about Affiliate Summit 2008 Social Media, visit http://www.affiliatesummit.com/08nyc_conference.php.

     
    Linda Woods broadcasts live this week from CJU

    Santa Barbara, CA (September 16, 2008) - Linda Woods broadcasts live this week from CJU

    Host Linda Woods will be podcasting live from the floor of CJU this week. Tune it to WebmasterRadio.fm at noon Pacific (3 p.m. Eastern) on Thursday to hear the live edition of Affiliate Marketing Insider.

    This week's broadcast will feature surprise guests from CJU, an annual event for affiliate marketing professionals.

    And you definitely won't want to miss next week's broadcast, which offers a rare look inside the inner workings of LinkShare when the company's Vice President, Jonathan Levine, joins Host Linda Woods at noon Pacific on Thursday, Sept. 25.

    Jonathan and Linda will discuss LinkShare's new functionality, link types that the network has introduced this year, and LinkShare's plans for the future.

    Affiliate Marketing Insider is broadcast at noon Pacific (3 p.m. Eastern) every Thursday on WebmasterRadio.fm. For more information, visit PartnerCentric.com.

     
    PartnerCentric offering Social Media Management services

    Santa Barbara, CA (August 20, 2008) - PartnerCentric offering Social Media Management servicest

    PartnerCentric, which has long been known as a leading provider of outsourced affiliate program management services, announced today that it is expanding its list of Internet marketing services to include Social Media Management.

    "Social media has grown into an essential part of every company's online marketing mix," said PartnerCentric President Linda Woods. "Savvy business owners understand that social media is critical to their brand's identity because this new medium has torn down the wall that used to stand between a company and its customers."

    Recognizing this change hasn't been as challenging for business owners as devising a plan for doing something about it, Woods said. This challenge prompted PartnerCentric to develop a strategy for managing a brand's presence on social media sites such as Facebook, MySpace and YouTube.

    "What our clients needed was a way to protect their brands on social media," Woods said, "The only way to do that is to enact a 1-on-1 dialogue with their customers rather than re-acting to blog posts and other feedback that comes out of nowhere."

    Woods says some business owners fail to actively take charge of their social media presence because they don't see it as a cost-effective solution.

    "Viewing social media through the lens of Return On Investment misses the point," Woods said. "Nobody has cracked the code for monetizing social media, but there's a cost involved with not getting active. You lose existing customers and miss out on potential customers when you don't open your brand to social media."

    PartnerCentric's Social Media Management services provide clients with the agency's team approach to campaign management. PartnerCentric's team manages the brand's day-to-day presence on social media, including the acquisition of new customers and the delivery of timely 1-on-1 communication between the brand and its customers. For more information about PartnerCentric's Social Media Management services, and to receive a free copy of the company's Guide to Social Media Marketing, visit PartnerCentric.com/GetSocial/.

     
    Weekly podcast explores ethics in affiliate marketing

    Santa Barbara, CA (August 20, 2008) - Weekly podcast explores ethics in affiliate marketing

    This week on the Affiliate Marketing Insider podcast Host Linda Woods welcomes guest Michael Jones, Chief Operating Officer of PepperJam, for a conversation about ethics in our industry.

    Jones was part of a panel discussion about ethics last week at Affiliate Summit in Boston.

    Find out what the new organization discussed and what it's planning for the future. The show will be broadcast at noon Pacific (3 p.m. Eastern) this Thursday on WebmasterRadio.fm.

    Linda Woods is President of PartnerCentric, a full-service Internet marketing agency that is a leading provider of outsourced affiliate program management services. Each week Linda hosts Affiliate Marketing Insider, a podcast that taps the biggest innovators in Internet marketing for an on-going discussion about the latest industry trends and technologies. .

     
    Affiliate Marketing Insider explores new site Affsphere.com

    Santa Barbara, CA (July 30, 2008) - Affiliate Marketing Insider explores new site Affsphere.com

    Tune in to Affiliate Marketing Insider this Thursday to hear Linda chat with special guest Anik Singal, CEO of AffiliateClassroom.com. Linda and Anik will discuss the beta-launch of his new project, Affsphere.com, an affiliate-friendly article directory which includes a lifetime recurring commission. He'll explain how this new service works, who can benefit from it, and its power as a traffic building tool.

    Affiliate Marketing Insider tackles hot topics in affiliate and Internet marketing every at noon Pacific (3 p.m. Eastern) every Thursday on WebmasterRadio.fm.

     
    Hot topics in the lineup on Affiliate Marketing Insider podcast

    Santa Barbara, CA (July 23, 2008) - Hot topics in the lineup on Affiliate Marketing Insider podcast

    Join Affiliate Marketing Insider Host Linda Woods on Thursday, July 24, for a discussion with Harald Anderson, Director of Search Engine Marketing at Clickbooth.com, a CPA network in Florida. Anderson is the author of an article for ADOTAS that is now making the rounds about the recent Google "slap" that has adversely affected many affiliate marketers and advertisers.

    Find out:

  • What happened recently and what advertisers are seeing in their PPC campaigns
  • How this specifically affects affiliate marketers
  • Why Google does this - and the goals of such a change
  • What advertisers should do to minimize the impact of this "slap"
  • Tune in again on Thursday, July 31, when Linda welcomes special guest Anik Singal, CEO of AffiliateClassroom.com. Linda and Anik will discuss the beta-launch of his new project, Affsphere.com, an affiliate-friendly article directory which includes a lifetime recurring commission. Anik will explain how this new service works, who can benefit from it, and its power as a traffic building tool.

    Affiliate Marketing Insider tackles hot topics in affiliate and Internet marketing every at noon Pacific (3 p.m. Eastern) every Thursday on WebmasterRadio.fm.

     
    Are you the Charlie Brown of Internet marketing?

    Santa Barbara, CA (July 22, 2008) - Are you the Charlie Brown of Internet marketing?

    You surely know the classic Charlie Brown conundrum. Lucy offers to help him kick a football. She holds it up while Charlie takes a running charge at the ball. At the last moment, Lucy pulls the ball away and poor Charlie goes hurdling through the air, only to fall flat on his back, where he exclaims, "Oh, good grief!"

    It's the perfect metaphor for anyone who tries the same approach day after day, month after month, year after year but who expects a different result each time. If this is the way you've been approaching Internet marketing for your business, you're definitely suffering from CBS (Charlie Brown Syndrome).

    Do you keep returning to marketing methods that just don't work? Are you tired of watching your ROI shrink as costs continue to rise? There's a better way.

    At PartnerCentric, we're the experts at innovation. Our team has the experience and expertise to help you create new strategies that will increase the effectiveness of your Internet marketing initiatives.

    We want to hear from you. Tell us about your business. What's working. What's not. Where do you want to be at this time next year. What are your goals for online sales and visibility? PartnerCentric can help.

    Our team will help you keep your eye on the ball. Remember - there are lots of Lucys out there - unscrupulous agencies and consultants who make good assurances but who ultimately pull the ball away at the last moment. Contact us today at 1-800-930-0267 to talk about how you can get the ball rolling for Q4 08, the busiest time of year for etailers.

    Let the marketing experts at PartnerCentric help you come up with a plan that brings you a better outcome. We wouldn't want you to find yourself missing the ball again.

    If you do find yourself lying flat on your back, remember - it doesn't have to be that way. Oh - and the words you are looking for are, "Oh, good grief!"

     
    Joe Dalto Joins PartnerCentric as Director of Sales

    Santa Barbara, CA (July 15, 2008) - Joe Dalto Joins PartnerCentric as Director of Sales

    PartnerCentric, Inc. announced today that it has hired Joe Dalto to serve as Director of Sales for the Internet marketing agency that specializes in affiliate program management.

    Dalto previously worked in sales and marketing development for several successful affiliate network companies including Webclients.net (now ValuClick), PartnerWeekly.com, PrimeQ.com and XtraDoh.com.

    "Joe's wide range of marketing experience fits perfectly with our commitment to providing merchants with solutions to any interactive marketing need," said PartnerCentric President Linda Woods. "He has something that's pretty hard to find - a working knowledge of the total package from affiliate marketing and media placement to search engine marketing and website design. His knowledge will help us continue the PartnerCentric tradition of providing tailored marketing solutions for our merchant clients." Before entering the interactive marketing arena, Dalto enjoyed a successful career in the print and broadcast industries where he held local, national and general management positions. He played a pivotal role in the startup of new radio stations and print advertising companies in several markets.

    "PartnerCentric's strong reputation and history of creating success for e-commerce clients appeals to me," Dalto said. "I've been in this industry long enough to know that there is a place for companies that take the time to learn about the needs of the client so that practical, cost-effective solutions can be put in place." Dalto's background in all forms of sales, media and marketing, coupled with vast experience in custom and original online campaign development and management, will provide PartnerCentric clients with a high level of service and insight on winning in a very competitive marketplace.

     
    Performance Marketing Alliance elects advisory board

    Santa Barbara, CA (July 10, 2008) - Performance Marketing Alliance elects advisory board

    The Performance Marketing Alliance (performancemarketingalliance.com) took another important step toward becoming the first marketing association devoted entirely to performance and affiliate marketing with the election of an 11-member Formation Advisory Board or FAB.

    The newly elected advisory board will define the new organization including:

  • objectives and scope
  • membership guidelines
  • alliance operations
  • fundraising efforts
  • In order to represent all sides of our industry, the advisory board is comprised of leaders in the following categories - affiliates, merchants, agencies, networks and other (such as consultants, etc.).

    Here is the full roster of newly elected Formation Advisory Board members:

    Affiliates
    Michael Coley (Founder, Amazing-Bargains.com)
    Scott Jangro (President, MechMedia, Inc.)

    Merchants
    Robert Drumm (Affiliate Manager, ACLens.com)
    Brad Waller (V.P. of Business & Affiliate Development, EPage, Inc.)

    Agencies
    Peter Figueredo (CEO & Co-Founder, NetExponent)
    Brook Schaaf (Schaaf Consulting)

    Networks
    Chris Henger (Group Product Manager, Google Affiliate Network)
    Adam Weiss (Director of Network Development, Linkshare)

    Others
    Angel Djambazov (Business Development, PopShops)
    Lisa Picarelle (Publisher and Editor-in-Chief, Revenue Magazine)
    Kellie Stevens (CEO, AffiliateFairPlay.com)

     
    Chris Henger joins AMI to talk about new Google Affiliate Network

    Santa Barbara, CA (July 1, 2008) - Chris Henger joins AMI to talk about new Google Affiliate Network

    Hot off the presses - join host Linda Woods at noon Pacific Thursday on WebmasterRadio.fm for a chat with Chris Henger, Group Product Manager for the new Google Affiliate Network that just went live on Monday. Henger, formerly the Vice President of Affiliate Marketing For DoubleClick Performics, will share insights about:

  • what it means for our industry now that Google has acquired DoubleClick Performics
  • what's new for the platform
  • what plans lie in store for the future
  • Be among the first to hear details about the Google Affiliate Network on Affiliate Marketing Insider, broadcast at noon Pacific (3 p.m. Eastern) each Thursday on WebmasterRadio.fm.

     
    Dragon Door Launches in pepperjamNETWORK

    Santa Barbara, CA (June 17, 2008) - Dragon Door Launches in pepperjamNETWORK

    Now LIVE and accepting new affiliates in both Commission Junction and the pepperjamNETWORK!

    Who is Dragon Door?
    Dragon Door is the industry leader in cutting-edge fitness and health, your visitors will be buying from a company with over 10 years of experience in this industry.

    For Your Customer, why Dragon Door?

  • 100% Risk-Free Guarantee
  • Exceptional Products
  • Outstanding Service
  • For You, why Dragon Door?

  • Earn up to 30% commissions on our products
  • *30% commissions on books and videos
  • *15% commissions on equipment and clothing
  • *10% commissions on workshops
  • *20% commissions on supplements
  • 180-day cookie - maximize your earning potential
  • High conversion rates mean high commission payouts
  • Accurate sales reporting and tracking
  • Proactive, dedicated affiliate management team
  •  
    YogaAccessories.com Launches in CJ and pepperjamNETWORK

    Santa Barbara, CA (June 17, 2008) - YogaAccessories.com Launches in CJ and pepperjamNETWORK

    Now LIVE and accepting new affiliates in both Commission Junction and the pepperjamNETWORK!

    Who is YogaAccessories.com?
    YogaAccessories.com has a unique combination of low prices, high quality products, fast shipping, and great customer service. The fast-growing yoga sector means the chance for you to earn substantial commissions with our affiliate program!

    For Your Customer, why YogaAccessories.com?

  • High Quality Products
  • Lowest Prices Online
  • Price Match Guarantee
  • Same Day Shipping
  • For You, why YogaAccessories.com?

  • Earn 10% commissions on every sale
  • 45 day cookie - maximize your earning potential
  • High conversion rates mean high commission payouts
  • Comprehensive data feed and Instant Page Creator tool - create your own dynamically updating store in minutes (coming week of June 23rd)
  • Accurate sales reporting and tracking
  • Proactive, dedicated affiliate management team
  • Special NEW Affiliate Promotion Just For You
    We want to ensure that we give you the best possible returns for promoting us, so we are excited to announce that you're eligible to receive our Special Affiliate Promotion! With this promotion, you will earn a 25% commission bonus when you generate a minimum of $500 in sales during your first full month in our program. Contact us for affiliates@yogaaccessories.com for more information.

     
    PartnerCentric Survey Reveals Network Preferences of Affiliate Marketers

    Santa Barbara, CA (June 15, 2008) - PartnerCentric Survey Reveals Network Preferences of Affiliate Marketers

    PartnerCentric, an outsourced affiliate program management company that works with some of top merchants and affiliate marketing partners in the industry, today released the results of its annual survey of affiliate marketers.

    Dedicated to sharing the latest research with others in the affiliate marketing industry, including merchants and affiliates, PartnerCentric conducts an annual survey to elicit response from the company's own pool of affiliate marketing partners. Previous PartnerCentric surveys have been published through Marketing Sherpa.

    "We find it extremely helpful to talk to our partners about important industry issues so that we can continue to find ways to overcome challenges and explore new opportunities," said PartnerCentric President Linda Woods. "By listening to our partners and sharing what they have to say about important issues of the day, we can make a contribution to the industry as a whole."

    The 2008 PartnerCentric Affiliate Survey of Network Preferences, conducted in April, asked some of the industry's top performing affiliates to share their opinions about the largest affiliate networks by participating in a short 10-question survey.

    "We focused our survey on network preferences this year because we wanted to understand a number of things from the affiliate perspective," said Samantha Morris, Director of Client Services for PartnerCentric. "First and foremost, we wanted to better understand what factors influence affiliates when selecting a network. We also wanted insight into network popularity, strengths and weaknesses direct from the affiliates."

    The majority of affiliates surveyed (76%) said that the top reason they join a network is the merchants or advertisers who are part of the network. Of all the major networks, Commission Junction is the most popular, with nearly all of the affiliates surveyed (87%) saying they are currently working with CJ.

     
    Woods' podcast probes NY sales tax issue

    Santa Barbara, CA (June 5, 2008) - Woods' podcast probes NY sales tax issue

    Even as the affiliate marketing industry awaits answers from the government regarding New York sales tax law as it affects affiliate marketing, the industry is working to get answers and find solutions that will help affiliate marketers navigate this new development. Three industry leaders who've been leading the search for those answers and solutions joined PartnerCentric President Linda Woods Thursday for a special hour-long edition of Affiliate Marketing Insider, Woods' weekly broadcast on WebmasterRadio.fm.

    Affiliopolis.com President Cecily Lancit, ShareASale President Brian Littleton and 5StarAffiliatePrograms.com President Linda Buquet joined Woods to share their insights into this evolving development and what it means for affiliates and merchants. A recording of the hour-long broadcast is available on WebMasterRadio.fm at http://www.webmasterradio.fm/Show-Hosts/Linda-Woods/.

    Among the key points discussed in this podcast:

  • What three options merchants have at this point
  • What the industry is doing to learn how to comply with the tax law
  • How merchants are under-reacting to this new law, and how that under-reaction might come back to haunt them
  • Why this isn't the last time taxation will be an issue for Internet merchants and their affiliates
  • What resources are available online for staying up to date on this issue
  • Lancit, Littleton, Buquet and Woods are going to continue to work together to find and share answers with respect to this issue. Future broadcasts will include updates on their progress. In the mean time, feel free to contact Linda Woods with your comments and questions.

     
    Vitamin World Selects PartnerCentric to Manage Affiliate Program

    Santa Barbara, CA (June 2, 2008) - Vitamin World Selects PartnerCentric to Manage Affiliate Program

    Vitamin World, a leading manufacturer and seller of nutritional supplements, announced today the launch of its online affiliate marketing program under the management of PartnerCentric, Inc.

    Vitamin World's affiliate program enables companies, organizations and individuals to market Vivre's wide selection of fine products sold at VitaminWorld.com. As shoppers continue to flock to the Internet in ever-increasing numbers, affiliate marketing is an increasingly effective way for online retailers to sell products and services by sharing revenue with sales partners called affiliates.

    "We're excited to be managing the Vitamin World program because of its stature and reputation in the industry," said Samantha Morris, PartnerCentric's Director of Client Services. "Vitamin World offers the finest quality nutritional supplements at the best prices - something affiliates and their customers will love."

    Vitamin World's affiliate program is open to all qualified web site publishers at no charge. Affiliates earn commission each time a referred customer makes a purchase at VitaminWorld.com. Details for participation are available at http://www.affiliates.partnercentric.com/vitaminworld.

     
    Will Affiliate Marketing get its own association? Join the discussion

    Santa Barbara, CA (May 28, 2008) - Will Affiliate Marketing get its own association? Join the discussion

    This week on Affiliate Marketing Insider, Host Linda Woods welcomes special guest Rebecca Madigan, who has just joined AffiliateClassroom.com to research the formation of an association devoted to the affiliate marketing industry. This is a much-needed organization that has been getting a lot of interest among industry leaders especially in light of the New York tax law controversy. What's being done and when would the new organization begin? What issues would it cover and who's involved? Join the discussion at noon Pacific (3 p.m. Eastern) on WebmasterRadio.fm.

     
    Mike Allen joins Woods for May 1 radio show

    Santa Barbara, CA (April 25, 2008) - Mike Allen joins Woods for May 1 radio show

    Mike Allen, President of Shopping-Bargains.com, will join host Linda Woods on Thursday, May 1 for a special edition of Affiliate Marketing Insider, Linda's show on WebMasterRadio.fm.

    Mike and Linda will discuss new affiliate tools, emerging networks and how the current economy is affecting online shoppers and e-commerce revenue.

    Mike is a leader in Internet and affiliate marketing. He founded Shopping-Bargains.com in February 1999 and currently serves as President and "Chief Executive Shopper." Designed to be everything you need to save money online, Shopping-Bargains.com was a finalist for the LinkShare Golden Link Merchant's Choice Award in 2005. Mike was a 2008 Affiliate of the Year finalist for the Affiliate Summit Pinnacle Awards. Mike also serves on PartnerCentric's Affiliate Advisory Board, which convenes once a month to discuss important industry issues.

    Tune in to Affiliate Marketing Insider at noon Pacific (3 p.m. Eastern) every Thursday at WebMasterRadio.fm.

     
    Linda Woods talks affiliate recruitment with Revenue

    Santa Barbara, CA (April 24, 2008) - Linda Woods talks affiliate recruitment with Revenue

    A new article about affiliate recruitment in Revenue magazine features an interview with PartnerCentric President Linda Woods. The article, with the headline "Looking for a few good affiliates," explores recruitment from a number of angles.

    The article asks the experts:

  • Which affiliates are the best fit for my program?
  • Is it wise to rely on the networks for new affiliates?
  • Where do I find the best performing affiliates?
  • Should I focus on super affiliates alone?
  • What tools can I use for recruitment?
  • Should I meet affiliates face to face?
  • Linda Woods says it is essential to meet new affiliates face to face by attending events that affiliates attend such as Affiliate Summit. "If you sell lawn chairs, you need to go and meet the top home and garden sites," Woods says.

     
    Join us for another edition of Affiliate Marketing Insider

    Santa Barbara, CA (April 23, 2008) - Join us for another edition of Affiliate Marketing Insider

    Join Linda Woods for another edition of Affiliate Marketing Insider at noon Pacific (3 p.m. Eastern) on Thursday, April 24, when she hosts Jim Lillig, Vice President of Business Development for online agency TrafficTactics.com. Jim is an industy veteran who you might know from projects such as AffTrack, Lobster Gram or MrSkin.com. You can catch Jim's ramblings on his blog at jimlillig.com.

     
    PartnerCentric recruits 3,000 new affiliates in Q1

    Santa Barbara, CA (April 16, 2008) - PartnerCentric recruits 3,000 new affiliates in Q1

    PartnerCentric's team of affiliate managers recruited 3,275 new affiliates in the first quarter of 2008 for the merchants whose affiliate programs they manage.

    Through the course of the affiliate recruitment drive, which began in January and concluded on April 1, the PartnerCentric team also activated 1,682 of the new affiliates, meaning those affiliates are now generating traffic and clicks for the merchants whose affiliate programs they promote. Also recruited and activated were 131 CJPs, or members of the CJ Performer™ program. CJPs are top performing affiliates within the Commission Junction affiliate marketing network (www.cj.com).

    PartnerCentric's team focused on research at the beginning of the recruitment drive in order to target website publishers who would make for strong affiliate marketing partners.

    "Bloggers are increasingly successful as affiliates because they are profilic writers who drive lots of traffic and sales to the programs they promote," said Samantha Morris, Director of Client Services at PartnerCentric. "We focused a considerable amount of energy reaching out to bloggers for this very reason because we know they are going to make amazing affiliates."

     
    Linda chats this week with creator of Top Affiliate Challenge

    Santa Barbara, CA (April 8, 2008) - Linda chats this week with creator of Top Affiliate Challenge

    Host Linda Woods welcomes special guest Thor Schrock, the man behind Top Affiliate Challenge, for the April 10 edition of Affiliate Marketing Insider, her show on WebmasterRadio.fm.

    Top Affiliate Challenge is the web’s first real-time reality program. Linda and Thor will discuss the show, which pits three teams of Internet marketers against one another to find out which team earns the most money to become the Top Affiliate.

    Here's how the Top Affiliate Challenge works: over a three week period 12 internet marketers will be divided into three teams. Each team will be led by an established and successful affiliate marketing guru.

    Individuals will compete personally as well as part of their team to maintain their place on the show. Teams will promote real affiliate products on the internet to real potential customers amid all of the normal competition that would naturally occur.

    Each day the teams will learn what they have earned from their efforts. The team with the least earnings will lose one member to elimination. The last contestant standing earns the title of Top Affiliate, cash and other prizes.

    The show will be filmed in Lincoln, Nebraska in July 2008. Auditions began in March, 2008, and contestant selection will be completed in June. The first episode will air in July. For more information about the contest, visit www.topaffiliatechallenge.com.

    Affiliate Marketing Insider is broadcast at noon Pacific (3 p.m. Eastern) every Thursday on WebmasterRadio.fm at http://www.webmasterradio.fm/Affiliate-Marketing/Affiliate-Marketing-Insider/.

     
    Tune in for a chat about Qoof.com's hot new widget

    Santa Barbara, CA (March 18, 2008) - Tune in for a chat about Qoof.com's hot new widget

    The hottest thing going at Affiliate Summit West 2008 was the new widget being offered by Qoof.com. This revolutionary widget combines the power of video ads with affiliate tracking codes. This widget is poised to take affiliate marketing by storm, and this week Qoof.com Executive Vice President of Sales and Marketing Jonathan Stefansky joins Affiliate Marketing Insider Host Linda Woods for a chat.

    Tune in to WebmasterRadio.fm at noon Pacific (3 p.m. Eastern) this Thursday to hear all about the Qoof.com widget and what can be done with it.

     
    Linda Woods Responds to the Pepperjam vs. Commission Junction controversy

    Santa Barbara, CA (March 6, 2008) - Linda Woods Responds to the Pepperjam vs. Commission Junction controversy

    If you haven't already read about Commission Junctions' actions with regard to the new Pepperjam network, follow this link: PepperJam Blog

    Frankly, I’m outraged. As a competitor of Pepperjam and also an admirer of what they have accomplished, I am just totally outraged that CJ would be the least be worried about a brand new network and take such drastic, bullying action!

    Who’s next? Me-PartnerCentric? Forge? AvantLink? AMWSO? They don’t like something we do, and they tell our clients they can’t work with us?!?!! How many OPMs in the space, including Pepperjam have generated millions in revenues for CJ by proactively running excellent affiliate programs, increasing sales and thereby increasing CJ’s transaction fee revenue?!?!?

    Yes, PJN is competitive network, BUT folks CJ is a 10 year old global company earning millions a year and owned by a giant conglomerate worth billions, and they are SO worried about Pepperjam they do such a underhanded, aggressive and boneheaded move?

    The fact is I'm sure that many if not most of PJ's clients WILL choose PJN just because who likes to be bullied by a vendor. Especially if it is not contractually binding! As far as I know CJ still is a non-exclusive network which has been one of the most attractve features for merchants for their entire history!

    So, when 30+ of CJ’s clients leave to join the PJN, they just overnight lost all that revenue and helped PJN become successful faster! Not to mention, the top affiliates of any of those top brands will follow the brand, and that means doing business with PJN! This means they will generate lots of transaction fees for who? PJN not CJ!

    The boneheaded of this move is SO wrong on so many levels, that whoever orchestrated this fiasco at CJ ought to be fired.

    Now I might be worried about how they feel about me making this post, and perhaps try to hurt me in some way, but I have already made my feelings known in no uncertain terms to CJ executives, and I currently still have a good working relationship with them and a preferred agency status.

    I can only hope that someone there will see the light, and make whatever amends can be made, though I fear it may be too late to repair the good will damage done between PJ and CJ, and the fallout of disappointment and mistrust from the rest of the affiliate community.

    Good luck Kris, Michael, Brock and the whole PJ team. You guys are the “David” and everyone loves an underdog.

     
    Affiliate Marketing Insider features marketing masters in March

    Santa Barbara, CA (March 4, 2008) - Affiliate Marketing Insider features marketing masters in March

    Affiliate Marketing Insider, a weekly online radio show focused on the affiliate marketing industry, offers a lineup of marketing masters for the month of March. Host Linda Woods will be interviewed three well-known industry leaders this month on her show, which debuted in January and is broadcast at noon Pacific (3 p.m. Eastern) each Thursday on WebmasterRadio.fm.

    The show's lineup for the month includes:

    Jim Kukral on March 6
    Kukral, the prominent blogger and internet marketing consultant, served as emcee at the most recent Affiliate Summit event in Las Vegas. Linda and Jim will discuss blogging, social networks, monetizing video with ads, the future of video online, Summit impressions and emerging industry trends in 2008 and beyond.

    Lisa Riolo on March 13
    Riolo owns Hammock Ventures and is a well-known industry leader. A former CJ exec, this thought shaper will join Linda to discuss the formation of a new industry association, the damage done to affiliate marketing by unethical marketers, and brand vs content - who's the winner?

    Jonathan Stefansky on March 20
    If you missed Affiliate Summit West 2008, you missed the buzz surrounding Qoof.com and its revolutionary new widget, which combines video ads with affiliate tracking codes. Join Linda for a chat with Stefansky, the Executive Vice President of Sales and Marketing for Qoof.com. They will discuss the widget, its uses, applications, what can be done with it and more.

    For more information about Affiliate Marketing Insider, visit PartnerCentric.com or WebmasterRadio.fm.

     
    Chatting with friends at Affiliate Summit West

    Santa Barbara, CA (Feb. 29, 2008) - Chatting with friends at Affiliate Summit West

    Tune in now to listen to coverage from the floor of Affiliate Summit West 2008. PartnerCentric President Linda Woods recorded a live episode of her WebmasterRadio show, Affiliate Marketing Insider, from the show.

    Linda took a roving microphone into the Meet Market and interviewed lots of affiliate marketers. Tune in to listen to her conversations with the following people in our industry:

  • Allen Miller, amwso.com
  • Anik Singal, AffiliateClassroom.com
  • Brad Waller, epage.com
  • Brian Littleton, Shareasale.com
  • Andy Rodriguez, Andy Rodriguez Consulting
  • Brook Schaaf, Schaafco.com
  • Craig Rosenfeld, Media Whiz Holdings
  • Jamie Birch, Converseon
  • Kris Jones, Pepperjam
  • Sam Harrelson, Revenews
  • Tune in to Affiliate Marketing Insider online at www.webmasterradio.fm. More information about the show, including a schedule of upcoming episodes, is available on the PartnerCentric website at http://www.partnercentric.com/Affiliate_Marketing_Insider.php.

     
    Affiliate Summit brings new tools, fresh perspectives

    Santa Barbara, CA (Feb. 26, 2008) - Affiliate Summit brings new tools, fresh perspectives

    PartnerCentric has been attending Affiliate Summit for years now, and we're always amazed by how the conference seems to grow (in terms of attendees, vendors and relevance) with each passing event. Summit West in Vegas, which concludes today, is no exception.

    Our company was well-represented by the six people we sent to the show. What we've learned about Affiliate Summit is that the focus isn't on making that big deal or even recruiting tons of affiliates. The focus is on coming together as an industry, learning about the latest challenges and opportunities that face us all and taking inspiration from one another.

    We certainly enjoy promoting our affiliate programs to the affiliates who attend the show, as always. There's always a great response when affiliates hear what our merchants and their affiliate programs have to offer.

    The sessions and speeches are equally worthwhile. Monday's keynote speech by Mahalo.com founder Jason Calacanis certainly stirred the audience with his advice for affiliates. "Create loving, long-term relationships with users based on high-quality content and services. Give up a life of crime and instead of holding up 100k checks hold up checks with two or three more zeroes. Realize that you guys are smarter than half the folks working at large internet companies.

    Company President Linda Woods spent some time interviewing folks from the trade show floor from the WebmasterRadio booth. Excerpts of those conversations, and an ongoing dialogue with industry movers and shakers, will be part of future episodes of Linda's show, Affiliate Marketing Insider, which airs at noon Pacific every Thursday on WebmasterRadio.fm.

    We'd like to send a big shoot-out to Mike Allen, who was a finalist for an Affiliate Summit Pinnacle Award in the Affiliate of the Year category along with Connie Berg and Tim Storm. Mike's contributions to the industry are numerous, and we are so honored to have him as a member of the PartnerCentric Affiliate Advisory Board, which meets monthly to advise us on issues that face us as a company and as an industry. Congratulations to Connie Berg, who won the category.

     
    PartnerCentric leading top merchants to affiliate marketing success

    Santa Barbara, CA (Feb. 14, 2008) - PartnerCentric leading top merchants to affiliate marketing success

    PartnerCentric, a leader in affiliate program management, manages three of the top 25 EPC performers in Commission Junction, one of the world's largest affiliate marketing networks.

    The outsourced affiliate program management company handles all aspects of the affiliate marketing channel for CJ Top 25 EPC performers Quicken Loans, Medifast and 21st Century Insurance.

    Commission Junction's EPC, or earnings per 100 clicks, is a rating that illustrates the ability to convert clicks into commissions. CJ's EPC rates publishers, advertisers and individual ads. The EPC is an indicator of success, and many use CJ's EPC to determine which merchants to promote, which affiliates to recruit and which ads to place on their sites.

    PartnerCentric also represents a number of merchants who appear in the list of top CJ EPC performers, including The Company Store, Calumet Photographic, Web.com and MyFax.

    Performance marketing continues to be an effective driver for online revenues. In fact, 77 percent of the 50 fastest growing Web retailers run performance-based affiliate marketing programs.

    PartnerCentric, which brought in more than $50 million for clients in 2007, has represented numerous clients in the Internet Retailer 500, including Hanover Direct, Lamps Plus, Everything Furniture, Calumet Photographic, Niche Retail and Ridegear.

    Is your affiliate program up to par? Contact PartnerCentric today to find out how to create success in your affiliate marketing channel.

     
    Are you ready for an affiliate program?

    Santa Barbara, CA (Jan. 20, 2008) - Are you ready for an affiliate program?

    Merchants approach us all the time with the same question: Am I ready for an affiliate program? It's a complicated question because there are so many things that must be in place before coming to the right answer.

    Affiliate marketing is a great source of revenue when done correctly but make no mistake - it is not easy by any stretch of the imagination. Affiliate program management requires a commitment of both time, resources and money. It takes time, attention and focus to create a successful program. Ongoing maintenance and experience is required to build the program over time. This is definitely not for the timid.

    Yet those who are ready for an affiliate program, who build the program correctly and manage it flawlessly, will experience quite a return on investment over time.

    Are you ready for an affiliate program? To find out, we recommend you start by downloading our informative presentation called Critical Steps to a Successful Affiliate Program. This presentation dispells some common myths about affiliate marketing and gives you a practical guide to ascertaining your company's state of readiness for an affiliate program.

     
    Big brands responding to realities of troubled economy

    Santa Barbara, CA (Jan. 10, 2008) - Big brands responding to realities of troubled economy

    Two big-name brands are changing the way they do business in an effort to encourage purchases in today's troubled economy.

    Wal-Mart announced today that it is reducing prices between 10 to 30% this week on groceries, electronics and other home-related products. Meanwhile eBay announced today that it is reducing by as much as 50 percent the fees it charges sellers who are listing items for sale on the auction site. The eBay cuts take effect Feb. 20.

    Both moves are meant to stem the effects of a sudden economic downturn that has retail stores and e-commerce merchants scrambling to keep cash-strapped consumers coming back.

    To recoup the money it won't be collecting up front, eBay will now be taking a bigger commission on items that do sell. The greatest fee increase will come for goods selling for less than $25, with commissions rising to to 8.75 percent of the final sale price.

     
    Affiliate Marketing Insider lines up industry leaders

    Santa Barbara, CA (Jan. 4, 2008) - Affiliate Marketing Insider lines up industry leaders

    A lineup of heavy-hitters in the affiliate marketing industry is being featured in upcoming broadcasts of Affiliate Marketing Insider, a new Internet radio show being hosted by PartnerCentric President Linda Woods on WebmasterRadio.fm.

    Affiliate Marketing Insider is broadcast at noon Pacific (3 p.m. Eastern) each Thursday. The show's debut on Jan. 24 featured a conversation about emerging trends with Chris Henger, Vice President of Affiliate Marketing for DoubleClicks/Performics. The 30-minute show was the first in a two-parter to be concluded on Jan. 31.

    Kris Jones, CEO/President of PepperJam will join Linda Woods on Feb. 7 to discuss the newly launched PepperJam network and the kinds of programs that will do best in it. Linda and Kris will also discuss emerging trends in the industry.

    On Feb. 14 Linda's special guest is James Martell, Super Affiliate and Teacher/Trainer Extraordinaire. The two will discuss building visitor profiles to target traffic, creating content that earns high Google rankings and communicating with merchants for the programs you are promoting.

    Rachel Honoway, Vice President of Marketing for AffiliateClassroom, is also planning to join Linda for a special broadcast on Feb. 21. Honoway is well known for her experience in the affiliate marketing space dating back to 1997 when she started up as an intern for KowaBunga! Technologies. She later ascended to the spot as KowaBunga’s Director of Marketing, VP of Sales and Marketing, and General VP. Shortly after KowaBunga! Technologies was acquired by Think Partnership Inc., Rachel was promoted to VP of Marketing at Think Partnership, and later as VP of Marketing and Client Services.

    "Affiliate Marketing Insider aims to tap the minds of the movers and shakers - the so-called whales of affiliate marketing - in order to bring insights and inspiration to everyone in the industry," said show host Linda Woods, a sought-after e-commerce consultant and recognized affiliate marketing expert.

    Tune in to Affiliate Marketing Insider online at www.webmasterradio.fm. More information about the show, including a schedule of upcoming episodes, is available on the PartnerCentric website at Affiliate Marketing Insider

    . "We are so proud to welcome Linda Woods to our radio network," said WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. "Linda has been involved with affiliate marketing practically since its inception, and she brings insight and inspiration to this ever-changing industry."

    WebmasterRadio.fm offers 100% original programming 24 hours a day, seven days a week that features industry experts in the business to business marketplace. Topics include affiliate marketing, search engine marketing, advertising, conferences and more. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at www.webmasterradio.fm.

    Tuning In
    You can tune in to Affiliate Marketing Insider using most media players, including Windows Media Player, iTunes and Winamp. For more information, visit www.webmasterradio.fm.

     
    Linda Woods to Host New Show on WebMasterRadio.fm

    Santa Barbara, CA (Dec. 18, 2007) - Linda Woods to Host New Show on WebMasterRadio.fm

    PartnerCentric President Linda Woods is hitting the Internet radiowaves as host of a new show, Affiliate Marketing Insider, on WebmasterRadio.fm. The new show debuts at noon Pacific time on Thursday, Jan. 24.

    The premiere show will feature a discussion between Woods and her special guest, DoubleClick/Performics V.P. of Affiliate Marketing Chris Henger.

    Linda and Chris will discuss hot topics in affiliate marketing today and will be making their own predictions for the industry in 2008.

    Affiliate Marketing Insider will be broadcast at noon Pacific every Thursday. Stay tuned for details and a link to listen in.

     
    PartnerCentric hopes to see you at Affiliate Summit West 2008

    Santa Barbara, CA (Dec. 10, 2007) - PartnerCentric hopes to see you at Affiliate Summit West 2008

    PartnerCentric hopes to see you at Affiliate Summit West 2008 PartnerCentric, Inc. has finalized plans to send representatives to Affiliate Summit West 2008, which takes place Feb. 24 through 26 at the Rio All-Suite Hotel and Casino in Las Vegas.

    PartnerCentric, which manages some of the most successful affiliate accounts in the industry, is encouraging everyone who wants to succeed in internet marketing to attend Affiliate Summit, which is the only conference that is dedicated to the affiliate marketing industry. To register for the conference, visit www.affiliatesummit.com.

    "Affiliate Summit has always been the best place to meet with the merchants and affiliates who are actively shaping our industry," said PartnerCentric President Linda Woods. "We look forward to seeing everyone and talking about ways in which we can all work together in the future."

    Several members of the PartnerCentric team with join hundreds of other attendees at the first Affiliate Summit event of 2008.

    Blogging expert Jim Kukral is the conference emcee. The Summit features a mix of educational sessions, networking events and a trade show floor full of the latest vendor and network representatives.

    "Affiliate marketing is a very fluid industry that changes as the Internet and online shoppers continue to evolve," Woods said. "Summit is a great place to share your own innovations and learn about the trends that will make your affiliate marketing efforts even more successful."

    PartnerCentric's team will be on hand to discuss the company's affiliate program management services, and to promote the top affiliate programs being managed by the company.

     
    Cyber Monday is here! How are YOU doing?

    Santa Barbara, CA (Nov. 26, 2007) - Cyber Monday is here! How are YOU doing?

    Holiday shopping got off to a great start last week with Black Friday, and e-tailers and affiliates are hoping that the surge continues today with Cyber Monday.

    The Monday after Thanksgiving, nicknamed Cyber Monday by the National Retail Federation, marks the first big online shopping surge for many merchants as consumers return to their work computers.

    Online sales could exceed $700 million today according to research firm comScore Inc.

    The number of retailers offering free shipping with no conditions, such as a minimum purchase, has jumped to 41.4 percent from 36 percent last year. Nearly one-third of retailers are also having special one-day sales for Cyber Monday. Forty-two percent plan some kind of promotion, according to the NRF’s annual survey.

    In fact, the number of retailers hosting online deals on the Monday after Thanksgiving has surged to 72 percent of those polled from 42 percent just two years ago.

     
    Helping to Drive Holiday Sales with the Cool Yule Tool

    Santa Barbara, CA (Nov. 6, 2007) - Helping to Drive Holiday Sales with the Cool Yule Tool

    Our hot innovation for holiday sales is our Cool Yule Tool. This is a holiday gift giving guide that is a specialized data feed, enabling you to be able to quickly create a storefront that promotes the hottest products for the holiday season now being offered by PartnerCentric merchants.

    The categories include Gifts for Him, Gifts for Her, Best Gifts Under $25, Best Gifts Under $50, Best Gifts Under $100 and other quickly identifiable giving categories not usually available in data feeds.

    To get started with the tool click here: http://holidaygiftguide.ipc.partnercentric.com/affiliates/login.aspx

     
    eComXpo Panel Explores Opportunities for Affiliate Marketers in Social Networking

    Santa Barbara, CA (Oct. 10, 2007) - eComXpo Panel Explores Opportunities for Affiliate Marketers in Social Networking

    Social networking is changing how consumers interact with companies, and this change opens the door to many opportunities for companies and affiliate marketers.

    "People now want to do business with their friends. Companies are no longer seen as brands but as friends," said PartnerCentric President Linda Woods, who moderated the panel discussion. "As a merchant, I'm now a friend to my customers on FaceBook. There's a shift toward people interacting with people - not companies."

    This was the topic of discussion for a panel today called "Social Networking and Affiliate Marketing" at eComXpo, the 100% virtual conference for e-commerce marketers.

    Panelists included industry experts Stephanie Agresta, President of Stephanie Agresta Consulting, and Jonathan Miller, CEO of ForgeBusiness USA. The panel focused on a discussion on the big social networks - Facebook.com and MySpace.com.

    "Facebook is open to third party developers, so an entire economy is being built around this," said Agresta, who noted that only yesterday a small app builder sold his application for $3 million.

    Jonathan Miller discussed how social networking is changing the way consumers interact with merchants.

    "Through social networking, they get to see me," Miller said. "They get to see my managers. I think Facebook has done more for affiliate marketing than the last four years of conferences. It [social networking] greases the wheels of friendship and communication so much more."

    Agresta said some big brands are concerned about allowing customers to interact with the brand and post their opinions about products online.

    "We're trying to remove the fear factor for merchants," Agresta said. "Companies are people. There are implicit conversations happening about your brand."

    Woods added, "It's happening whether you participate or not, so it's better to participate."

    Miller said merchants have a lot to gain when they make commerce a two-way street in which consumers might offer feedback openly.

    "We use the analogy that a scarred lion always looks better," he said. "It's not the negative feedback that defines your business. It's how you respond to that feedback. This is what the consumers see - a more human approach to branding."

    Consumers are now running the conversation, and that's a big shift, Agresta said, citing that today 50% of Internet users are sharing their own content. Miller agrees that this shift is big with major implications for affiliate marketing.

    "Everyone is an expert in something," Miller said. "They want to share knowledge and influence their friends. The next step is for them to realize that this has value and can be monetized. You could see a groundswell in the number of affiliates as a result."

    The panel discussion "Social Networking and Affiliate Marketing" took place from 3 to 4 p.m. Eastern Time on Wednesday, Oct. 10. The audio of the session will be archived and available on the eComXpo presentation archives at www.ecomxpo.com.

     
    Woods to Moderate Panel on Social Networking and Affiliate Marketing

    Santa Barbara, CA (Oct. 8, 2007) - Woods to Moderate Panel on Social Networking and Affiliate Marketing

    PartnerCentric President Linda Woods will moderate a panel discussion this week called "Social Networking and Affiliate Marketing" at eComXpo, the virtual tradeshow for e-commerce marketers.

    Panelists will explore early successes in the monetization of social networking sites by affiliate marketers. They will also offer insights for e-commerce marketers who are trying to align their businesses to gain customers and revenue from social networking sites and technologies.

    Woods will be moderating the panel, which will include:

    • Stephanie Agresta , President of Stephanie Agresta Consulting
    • Jamie Birch , Director of Affiliate Relations for Converseon
    • Jonathan Miller , CEO of ForgeBusiness USA

    "Most marketers and merchants are hearing the buzz about social networking, but they don't really know how to achieve any kind of measurable result," said Woods. "Fortunately, there are encouraging examples of success in the monetization of social networking. Our panel discussion will explore these stories in order to help marketers bridge the gap between buzz and business opportunities."

    The panel discussion "Social Networking and Affiliate Marketing" takes place from 3 to 4 p.m. Eastern Time on Wednesday, Oct. 10. The discussion will be followed by a question and answer session. Admission to eComXpo's panel discussions, as well as the virtual trade show floor, is free of charge. For more information, and to attend the Social Networking panel discussion, visit www.ecomxpo.com.

     
    PartnerCentric stance regarding merchant PPC policies

    Santa Barbara, CA (Sept. 19, 2007) - PartnerCentric stance regarding merchant PPC policies

    We want to educate our merchants about a troubling trend in paid search as it relates to affiliate marketing. Merchants who issue a blanket ban on affiliates' ability to bid on trademark and good target keywords are at risk of alienating top performing affiliate performers and, even worse, of diminishing the revenue earning potential of the merchant's affiliate program. Yes, it's a good idea to maximize your own PPC budget, but take into consideration the following before prohibiting affiliates to participate in PPC marketing.

    First, we recommend that all merchants carefully evaluate the true overall cost of sales of your in-house PPC campaign management. If the true cost of sales for the in-house PPC campaign (including HR considerations such as employee salaries and benefits) is not greatly less than the commissions being paid to affiliates, we recommend that merchants allow affiliate partners to bid on terms that were previously off limits and loosen most restrictions. Perhaps guard only your trademark and your top 10 or 20 best converting terms and leave the rest to affiliates (instead of your competitors) to use.

    Merchants will benefit from having these affiliates working on an acquisition level that is more or less in line with in-house expenses. Also, it's important to note that affiliates who are not allowed to bid on certain keyterms will abandon your affiliate program in favor of that of your competitors. Another reason for merchants to keep top affiliates in their corner is the changing nature of paid search bid caps, which are no longer the deciding factor with respect to ad placement.

    Until recently, conventional wisdom was to allow bidding on most terms but with bid caps in place to prevent escalating bid costs per keyword. But Google now ranks ad copy relevance above all other considerations. In this climate, it's quite easy for top affiliates to develop great ad copy that gets higher placements than a merchant's own in-house paid search ads, and to do it at a lower bid cost.

    With all of these factors being true, PartnerCentric strongly urges all merchants to treat affiliate partners as just that - as true marketing partners. Policies can be issued for both the affiliates at large, with specific more lucrative policies designed for a handful of your top search oriented affiliates. One other point, PartnerCentric does not endorse the use of domain squatters or PPC direct linking. We view these practices as cheating, and affiliates who employ these tactics stand to hurt the collective reputation of all affiliates. The more merchants can understand and collaborate with the needs of affiliate partners, the greater the reach and return on investment for the merchants' affiliate programs. This is an extension of your marketing budget at a set cost. It's a win-win strategy for both parties, which is the very nature of affiliate marketing. For more information about your specific program or policy questions, contact Linda Woods at linda@partnercentric.com.

     
    New study explores how consumers relate to online stores

    Santa Barbara, CA (Sept. 11, 2007) - New study explores how consumers relate to online stores

    Internet Retailer magazine's September issue includes the results of a study about how consumers interact with online stores. Among the findings: - consumers prefer brick-and-mortar stores when shopping for groceries, pharmaceuticals, clothing and furniture - the majority of consumers prefer online stores for electronics - TV is overwhelmingly the No. 1 way consumers learn about products Visit Internet Retailer's site to read the results of the study.

     
    E-tailers aid consumers affected by toy recall

    Santa Barbara, CA (Aug. 24, 2007) - E-tailers aid consumers affected by toy recall

    It was a dark day for Mattel Inc. on Aug. 14 when the toymaker announced that more than 9 million products were being recalled due to the presence of lead paint and dangerous magnets.

    The outcry from parents and pundits was immediate and overwhelming. Why weren't the problems caught by inspectors before the toys were exported out of China?

    Brick and mortar toy sellers like Toys "R" Us merely pull affected products off shelves when such a recall occurs. E-tailers, however, have the opportunity to track down and alert consumers who bought the troubled goods.

    eToys Direct matched SKUs (stock keeping units) to customer information and has so far sent more than 10,000 to affected consumers. Such notifications are a great help and relief for consumers. They are also fast-becoming a consumer's best defense against faulty or potentially dangerous merchandise. The fact is that inspections of foreign-made products are increasingly ineffective due to budget cutbacks and limited staffing.

    Consider this: The Consumer Product Safety Commission has only 15 people inspecting products at ports before they find their ways to shelves nationwide.

    E-tailers who are capable of e-mailing recall information to consumers include Amazon, eToys, Wal-Mart.com and Target.com. Not on the list as of yet is toy store giant Toys "R" Us.

    Contact the The Consumer Product Safety Commission to receive e-mail notifications concerning product recalls.

     
    Affiliate Survey 2007 results released

    Santa Barbara, CA (Aug. 21, 2007) - Affiliate Survey 2007 results released

    We reached out to our affiliate partners in July 2007 with a brief survey. We wanted to know how much value affiliates place on online resources for affiliate marketers.

    View the results of PartnerCentric's Affiliate Survey 2007.

    Find out how affiliates leverage the Internet for marketing assistance - and learn about the online resources that they seek most.

     
    MedGen re-launches program under PartnerCentric management

    Santa Barbara, CA (Aug. 21, 2007) - MedGen re-launches program under PartnerCentric management

    MedGen, a direct manufacturer and one-stop online superstore for health and wellness products, today announced the re-launch of its affiliate marketing program under the management of PartnerCentric, Inc.

    MedGen products relieve all manner of ailments from pain relief, weight loss and snoring to fine health care supplements that are developed using the latest technologies and natural ingredients.

    The MedGen affiliate program enables companies, organizations and individuals to market MedGen products being sold at MedGen.com. With the rise in online shopping, affiliate marketing is an increasingly effective way for online retailers to sell products and services by sharing revenue with sales partners called affiliates. The MedGen affiliate program allows affiliate partners to earn commissions by selling MedGen products to their web site visitors.

    "There's a great demand for products that enhance the quality and length of life, and MedGen is poised to meet that demand through the reach of our new affiliate program," said Melanie Knoph, Online Marketing Manager for MedGen.

    MedGen's affiliate program is open to all qualified web site publishers at no charge. Affiliates earn a commission each time a referred customer makes a purchase at MedGen.com. Details for participation are available here.

    "We know this affiliate program will be successful given the quality of MedGen's products, which appeal to a broad spectrum of consumers," said PartnerCentric President Linda Woods. "Reaching out to top affiliates in a wide range of niche categories will ensure that this new affiliate program brings great results for customers and the company alike."

     
    Attention, merchants! We want to hear from you!

    Santa Barbara, CA (Aug. 15, 2007) - Attention, merchants! We want to hear from you!

    Pssssssssst! If you are a merchant whose affiliate program is managed by PartnerCentric, we want YOU to take our Client Satisfaction Survey. We'll be sending your invitation to the survey in the upcoming company newsletter, so please stay tuned.

    Your feedback is one of the best tools we have for tailoring our services to best meet the needs of you, your business and your affiliate program.

    When you take the Client Satisfaction Survey, we will thank you by providing you with a FREE domain dossier that provides you with a detailed snapshot of your website domain's status and level of performance. This free domain dossier tells you:

    • the reach of your site (how many visitors are you attracting?)
    • the force of your site (based on estimated domain value, site marketing, traffic, search rankings and link popularity)
    • link popularity scores
    • search engine visibility (includes number of ranked keywords)
     
    Vivre Partners With PartnerCentric to Develop Affiliate Program

    Santa Barbara, CA (Aug. 14, 2007) - Vivre Partners With PartnerCentric to Develop Affiliate Program

    Vivre, an online retailer featuring a large selection of fine fashion and products for women, men and children as well as home decor and gifts, announced today the launch of its online affiliate marketing program under the management of PartnerCentric, Inc.

    "Partnering with PartnerCentric to to develop Vivre's affiliate program allows us to expand our marketing efforts and increase our distribution," said Vivre.com Founder and CEO, Eva Jeanbart-Lorenzotti. "Vivre is excited to be extending beyond traditional marketing and merchandising campaigns to bring our consumers products from around the world that together create a larger lifestyle concept."

    Vivre's affiliate program is open to all qualified web site publishers at no charge. Affiliates earn commission each time a referred customer makes a purchase at Vivre.com. Details for participation are available when you click here.

    "We are excited to be working with Vivre in order to create a world-class affiliate program," said PartnerCentric President Linda Woods. "Our expertise in recruiting top affiliates, and our established partnerships within the industry, will ensure that this new affiliate program meets the company's plans for continued, sustainable growth in the online sales channel."

     
    GeneEd program offers you two ways to earn!

    Santa Barbara, CA (June 13, 2007) - GeneEd program offers you two ways to earn!

    PartnerCentric offers affiliates two ways to earn commissions with our latest managed affiliate program, GeneEd. GeneEd provides accredited online training solutions for pharmaceutical and biotech professionals in the life science industry.

    Earn 30% commission on purchases of GeneEd courses. With an average order size of $230, you could make $69 per sale! You will also earn $3 for every person you refer to GeneEd who requests additional information about our courses.

    The GeneEd affiliate program is managed by the team at PartnerCentric, Inc. We're here to help you succeed with this new program. We are offering special contests and promotions to help you earn even more. For new affiliates we're offering an activation bonus. Sell just five courses and earn a $10 bonus!

    This is definitely a niche service that is targeted toward a specific market! GeneEd is the ONLY online life science training and certification merchant to offer an affiliate program. So if you can reach those life science professionals, you can earn a lot of money partnering with GeneEd.com.

    Questions? Contact us at affiliates@geneed.com or click here to join now.

    More about GeneEd
    Consumers who work in the life-science field including nurses, laboratory scientists, sales professionals, and other life-science profession require ongoing certification in their field of work. GeneEd allows them to maintain their certifications and receive additional education without having to travel to conferences or attend classes on a regular schedule. GeneEd courses are convenient, effective and comprehensive – as well as certified and accredited.

    GeneEd courses start from as low as $145, which is more cost-effective than the expense and inconvenience of traveling to industry conferences or going to night school.

     
    Everything Furniture offers affiliate marketing partners a 60% raise

    Santa Barbara, CA (June 5, 2007) - Everything Furniture offers affiliate marketing partners a 60% raise.

    EverythingFurniture.com, a furniture e-tailer that carries more than 15,000 home and office furniture items from today's finest manufacturers, announced this week that it is giving all of its affiliate marketing partners a 60% raise in commission earnings for promoting its products online.

    The EverythingFurniture.com and EverythingOfficeFurniture.com affiliate programs are both managed by PartnerCentric, Inc., and are available through the Shareasale and Commission Junction networks. Commissions for all affiliates, whether in Shareasale or Commission Junction, are being increased from the existing $5 commission to an $8 commission for all orders generated.

    "We wanted to give our affiliate marketing partners more ways to generate sales and earn great commissions while promoting one of the largest inventories of fine home and office furniture available online," said Gabby Mackle, an affiliate program manager for PartnerCentric, Inc. "These programs represent one of the most dynamic ways to earn extra money from your web site."

    For affiliates promoting the program in Commission Junction, the furniture e-tailer is increasing the cookie duration to 120 days so that affiliates have four months to earn a commission when a customer clicks through the affiliate's site and later comes back to make a purchase.

    Finally, for affiliates promoting the programs in Shareasale, the e-tailer is once again offering phone sales tracking as another means of generating sales. Commissions will be earned when customers call in orders after clicking through the affiliate's site. Customer service representatives are trained to ask for the affiliate code that appears on the bottom of each page when customers call in their orders. Phone sales tracking will soon be available for affiliates who are promoting the programs through Commission Junction as well.

    To join these affiliate programs or learn more about how you can earn money selling home and office furniture through the EverythingFurniture and EverythingOfficeFurniture.com affiliate programs, visit http://www.affiliates.partnercentric.com/everythingfurniture/ and http://www.affiliates.partnercentric.com/everythingofficefurniture/

     
    eComXpo posts largest numbers yet at Spring 2007 show

    Chicago, IL (May 16, 2007) - eComXpo posts largest numbers yet at Spring 2007 show.

    More than 8,000 affiliate, search and interactive marketing professionals from across the country and around the world gathered together virtually for eComXpo March 20-22, 2007, making it the largest and most successful eComXpo ecommerce marketing tradeshow to date.

    eComXpo featured all the benefits of a top traditional tradeshow without the cost, travel or hassle associated with traditional events and attendance is free. Attendees and exhibitors interacted with over 8,000 people via chat or e-mail, attended educational presentations by top industry experts, visited over 400 exhibitor booths, negotiated new business deals and won fantastic booth and show prizes. The best part is that it was all done from the comfort of the attendees and exhibitors own home or office computers.

    "We’ve gotten great results from being involved with eComXpo as an attendee, exhibitor and most recently as a speaker. The show delegates are of top quality and the marketing and networking value is quite enhanced with this online, yet intimate, conference. The show’s unique format allows my team to prospect clients on the exhibit floor from the convenience of their desktop," reports Sloan Gaon, MIVA Vice President of Global Strategy.

    Exhibitors on both the affiliate and interactive floors were impressed with the number of leads they came away with from the show and the ease of use of the post-show portal that allowed them to analyze the number and type of visitors to their booths. The top 10 visited booths included: Google, LinkShare, Wynn Las Vegas, AdFinity, Performics, Yahoo!, AzoogleAds, Ad:tech and Affiliate Classroom.

    eComXpo exhibitor LookSmart’s Allen Hammock says, "eComXpo was a great opportunity to connect with customers and prospects from a lot of different companies without leaving the comfort of my own desk. The virtual reality environment is surprisingly well done and useful. It was easier to give out business cards in a non-intrusive way while still being able to make meaningful contacts with visitors to my booth."

    Adds Linda Woods, President of PartnerCentric, as well as an eComXpo speaker and exhibitor, "We love participating in eComXpo because we can all meet great affiliates, talk to prospects, and network with colleagues, all in our pajamas with no travel hassles required! We'll be back!"

    eComXpo’s Educational Center featured top-notch panel discussions, feature presentations and keynote speeches from leading experts in the ecommerce industry. Attendee Laura Bisnett of Brand Central Station Coupons and Deals is especially enamored by the speaker line-up, "eComXpo is a great learning experience for anybody with a presence on the internet. I have so much relevant information to digest from the show that it'll take me a couple of weeks to go through it all. Attending the live, interactive presentations are one of my favorite parts of the show. Learn from the industry leaders and be sure to ask questions to get the most out of them. I'll definitely be back for the show in October."

    Educational sessions included presentations from top executives at eBay, Advertising.com, Direct Response KeywordMax, Acronym Media, Target Marketing, Netconcepts, WOMMA and more including expert advice from Jeremy Palmer, Anton Konikoff, Amanda Watlington, Catherine Seda, Nacho Hernandez, Brian Carroll, Adam Viener, Sam Decker, William Rice, Caroline Malifaud, David Herscott, and Byron White.

    Top viewed presentations included:

    • The Next Wave of Advertising; Online Advertising 2.0 keynote by John Kim, Yahoo! Search Marketing
    • Making Money with AdSense keynote by Charlie Vestner, Google
    • The Trendsetter: What’s in Fashion for Online Marketers keynote by Lisa Picarille, Revenue Magazine
    • How to Rank Better in Google presented by Stephen Noton, Adverted
    • Buzz Marketing Secrets panel moderated by Kristopher Jones, Pepperjam with panelists Jeremy "Shoemoney" Schoemaker, host of NetIncome, Neil Patel of ACS and author of Pronet Advertising and Todd "Stuntdubl" Malicoat
    • Web 2.0: Views from the Thought Shapers panel moderated by Shawn Collins, Affiliate Tip with panelists Scott Jangro of MechMedia, Sam Harrelson, publisher of CostPerNews, and blogger, Jim Kukral.
    • Proven Tactics to Increase Your Lead Quality presented by Dave Behn, Cole & Weber United and David Wengel, TARGUSinfo.
    • 5 Simple Steps to Marketing Your Site presented by Nan Shastry, Brain Betty
    • E-Mail Marketing 2.0: Strategies that Revolutionize Email Marketing ROI presented by Letitia Desai, GOT
    • From Googling to MySpacing: How Social Media Impacts Your Brand panel moderated by David Berkowitz, 360i with panelists Sloan Gaon, MIVA, Abe Mezrich, Did-It and Bob Heyman, Mediasmith
    • The Long Tail of Affiliate Marketing presented by Linda Woods, PartnerCentric. You can access this presentation at http://www.partnercentric.com/interactive.php.
    A complete list of speakers is available at http://www.eComXpo.com/March07EducationAgenda.htm. Many past speakers have already signed-on for the October 2007 show.

    For those that missed the show or would like to view additional educational sessions, eComXpo University offers over one hundred presentations from the Spring and past eComXpos on either a pay-per-view or three month subscription basis.

    Irfan Danawala of webchillies.com feels eComXpo has changed his life, "I had a small web development company and after attending the first eComXpo, I found many new clients and since then my company has kept growing. I am very grateful to eComXpo for coming up with such a novel concept and helping small companies like us to meet big companies, which otherwise would not have been possible. For me, eComXpo remains one of the most valuable business resources around and I feel anybody and everybody who is in the internet industry should make it a point to attend to see how it can help you grow your biz. It’s the best business networking resource available with guaranteed success."

    "October’s show will be a phenomenal experience for anyone involved in eCommerce", states Caleb Chase, eComXpo’s Event Manager. "Attendees and exhibitors will be treated to a whole new look and feel, enhanced virtual features, new technology and a chance to communicate and network with the thousands of business leads."

    Mark your calendars for the Fall 2007 eComXpo running October 9-11th. Exhibit space is still available at early bird rates and speaker submissions are now being accepted. For more information visit eComXpo.com. Attendee registration is free.

    About eComXpo
    eComXpo is the first virtual, online trade show and conference for eCommerce marketers. Hundreds of exhibitors, sponsors, and presenters will be gathering with over 8,000 attendees (making it the largest eCommerce tradeshow in the world), completely online and 100% free to attend. eComXpo provides all the benefits of a top tradeshow without the cost, travel or hassle normally associated with traditional events. Free registration and additional information is available at eComXpo.com. eComXpo is produced by InXpo, which also powers online events in other markets.

     
    Design Public Partners With PartnerCentric To Develop Affiliate Program

    Santa Barbara, CA (May 16, 2007) - Design Public Partners With PartnerCentric To Develop Affiliate Program.

    Design Public, an online retailer of modern furniture, today announced that it has selected PartnerCentric, Inc. to to develop and help manage its online affiliate marketing program.

    The new Design Public affiliate program enables companies, organizations and individuals to market more than 3,200 products sold online at DesignPublic.com. The Internet's growing power as a sales channel has inspired revenue sharing models between online retailers and partners. The Design Public affiliate program is designed to allow partners to offer their audience products ranging from baby clothes and furniture to beds, rugs, tables, lighting, accessories and gifts.

    The Design Public affiliate program is open to all qualified Web sites at no charge. Affiliates earn commission each time a referred customer makes a purchase at DesignPublic.com. Details for participation are available at http://www.affiliates.partnercentric.com/designpublic/.

    PartnerCentric, a leader in performance-based marketing solutions, will enable Design Public to drive traffic to its site and increase e-commerce transactions by creating thousands of strategic online partnerships and extending Design Public's marketing reach to consumers. By providing exclusive tools and technology necessary to structure flexible, performance-based partnerships, PartnerCentric will help Design Public cost-effectively acquire new customers and generate additional revenue. Design Public selected PartnerCentric for its leadership in affiliate marketing that includes exclusive sales channel management tools and expert account management services that help its clients meet and exceed their goals.

    How PartnerCentric's Affiliate Programs Work
    PartnerCentric acts as a third party in bringing affiliates together with merchants who have products or services to sell online. These affiliates act as virtual salespeople for the merchants, with whom PartnerCentric works to create the tools necessary to increase sales. PartnerCentric tracks and reports on the success of online sales performance and provides proprietary tools that help merchants and affiliates optimize the performance of the program. Merchants pay affiliates when a sale or customer lead takes place.

    Through the Design Public affiliate program, affiliate partners can earn as much as 12 percent on each sale through PartnerCentric's tiered commission structure. In financial terms, this represents a strong commission considering that the average sale on Design Public's site is $345.

    About Design Public
    Design Public’s mission is to sell fresh and inspiring design with a continued commitment to educate, inspire, nurture and celebrate great new design. With more than 60 of the top vendors in modern design and 3,000 plus products, affiliates are sure to benefit from a partnership.

    About PartnerCentric, Inc.
    PartnerCentric is a full service internet marketing agency that specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. Founded in 2000, PartnerCentric quickly emerged as the premiere outsourced affiliate program management group in the industry. By 2006, the company grew to include 25 of the most talented marketing professionals in the United States and Canada.

     
    Paul Epstein joins PartnerCentric as Chief Operating Officer

    Santa Barbara, CA (May 8, 2007) - Paul Epstein joins PartnerCentric as Chief Operating Officer.

    PartnerCentric is pleased to announce that Paul Epstein has joined the company as Chief Operating Officer. Epstein recently sold his company, High Voltage Interactive, and brings years of marketing experience and expertise to his current position. He is known throughout the higher education sector for his strategic thinking and marketing expertise.

    "Paul's ability to create winning strategies and innovative marketing approaches for clients is going to serve all of our partners well, " said PartnerCentric President Linda Woods. "His experience in opening new doors of opportunities fits well with the philosophy of our company, which places a high premium on innovation."

    Epstein founded High Voltage Interactive in 2000 and built a reputation on offering clients a cost-effective means of acquiring prospects and new customers. Today, High Voltage Interactive is one of the nation's leading recruitment marketing firms. The company was recently acquired by Aptimus, Inc.

    A regular speaker at industry tradeshows and events, Epstein is also a frequent contributor to education industry publications such as Career Education Review, The Greentree Gazette, The Link, and more.

     
    5StarAffiliatePrograms.com blog celebrates second year covering industry

    Santa Barbara, CA (May 1, 2007) - 5StarAffiliatePrograms.com blog celebrates second year covering industry.

    Linda Buquet's award-winning affiliate marketing blog, 5StarAffiliatePrograms.com, has been a must-read source of information for two years now. To celebrate this anniversary, Linda is sponsoring a contest giveaway bonanza that represents a great opportunity for your brand to get the recognition it deserves from affiliates worldwide.

    Numerous opportunities exist if you are willing to donate a prize and sponsor a contest in your brand's name. In order to participate, you simply need to donate a prize for this contest. For more information about this branding opportunity, visit Linda's blog contest details page.

    We at PartnerCentric are always looking for ways to help you build your brand, and we wanted to alert you to this excellent branding opportunity.

     
    Great opportunities await affiliates who embrace the Long Tail

    Santa Barbara, CA (Apr. 20, 2007) - Great opportunities await affiliates who embrace the Long Tail.

    Attendees of eComXpo in late March were treated to a special presentation by PartnerCentric President Linda Woods. Inspired by Chris Anderson's best-selling marketing book "The Long Tail," Linda discussed "The Long Tail and Affiliate Marketing" and revealed how affiliate marketers can leverage the Long Tail to maximize online sales revenue.

    "This presentation helps affiliate marketers understand that there's a revolutionary demand for minority products that can only be met through the Internet," Woods said. "Because of that, affiliate marketers now have an amazing opportunity."

    You may listen to the entire presentation, and the question-and-answer session that followed, by visiting PartnerCentric's multimedia page at http://www.partnercentric.com/interactive.php. The presentation was heard by nearly 200 eComXpo attendees and received high marks from post-show survey respondents.

    "I think the listeners really responded to the information I presented because of the great potential that lies ahead in affiliate marketing," Woods said. "Online retailers don't suffer from limited shelf space as the brick and mortar stores do, and therefore online stores can conceivably stock everything. That means they can cater to the desires of shoppers with so-called minority tastes. These minority tastes now represent the majority of spending, and affiliate marketers are uniquely positioned to take advantage of this emerging trend."

    If you have questions or comments after listening to "The Long Tail and Affiliate Marketing," Linda welcomes your messages. You can contact her at linda@partnercentric.com.

     
    PartnerCentric assisting with Internet marketing research project

    Santa Barbara, CA (Apr. 13, 2007) - PartnerCentric assisting with Internet marketing research project.

    Our company is dedicated to providing you, our clients and marketing partners, with the latest information about Internet and affiliate marketing. A new study being conducted by students at Cornell University is analyzing the marketing channels available to small- to mid-sized, consumer-facing internet-based businesses.

    It is hoped that the research will help us understand how effective current methods are in meeting the needs of these businesses, and what opportunities exist for the entry of a new option designed with these businesses in mind.

    We ask those of you who are owners and marketers of consumer-facing online businesses to take the research group's 20-question web-based survey online at http://www.surveymonkey.com/s.asp?u=862633577249. The survey takes 5-10 minutes to complete.

    In appreciation for participants helping with the research, respondents are offered the choice to enter a drawing for one (1) of two (2) $100 gift certificates from one of a list of online merchants. This list is available at the start of the survey.

     
    Woods to appear on Monday's Entrepreneur Magazine eBiz Show

    Santa Barbara, CA (Mar. 16, 2007) - Woods to appear on Monday's Entrepreneur Magazine eBiz Show.

    The Entrepreneur Magazine eBiz Show today announced that it has booked PartnerCentric President Linda Woods, a respected expert and frequent public speaker on the subject of affiliate marketing, for an interview to be broadcast live from noon to 1 p.m. E.S.T. on Monday, March 19.

    "I welcome this opportunity to speak about some of the exciting trends I'm seeing in affiliate marketing," Woods said. "I want the entrepreneurs and e-commerce savvy listeners of this radio show to understand what author Chris Anderson calls The Long Tail and how it relates to affiliate marketing. There's a revolutionary demand for minority products that can only be met through the Internet, and because of that affiliate marketers now have an amazing opportunity."

    The Entrepreneur Magazine eBiz Show is among the top-rated shows in the Entrepreneur Magazine Radio Network, which has a dedicated listenership that last month grew to more than 1.3 million people. Visit http://www.wsradio.com to find out how to listen to Monday's edition of the live Entrepreneur Magazine eBiz Show.

    Listeners include small and large businesses who are interested in learning the latest e-commerce news and trends. More than 40,000 listeners tune in from all over the world for each live show.

    Woods is President and Founder of PartnerCentric, Inc., a full-service Internet marketing agency that specializes in affiliate program management, paid search management, search engine optimization, e-mail marketing management and full creative services. Woods' team manages the affiliate programs for more than 40 top brands in the industry and assists internet marketers of all sizes in creating effective online revenue strategies.

    "I think the listeners are going to find this show of great interest because of the great potential that lies ahead in affiliate marketing," Woods said. "Online retailers don't suffer from limited shelf space as the brick and mortar stores do, and therefore online stores can conceivably stock everything. That means they can cater to the desires of shoppers with so-called minority tastes. These minority tastes now represent the majority of spending, and affiliate marketers are uniquely positioned to take advantage of this emerging trend."

     
    PartnerCentric CEO to explore shift in e-commerce with eComXpo session

    Santa Barbara, CA (Mar. 8, 2007) - PartnerCentric CEO to explore shift in e-commerce with eComXpo session.

    E-commerce is undergoing a sea change based on a shift in the distribution of products for sale online, and this shift is changing the face of e-commerce and affiliate marketing. Linda Woods, President of PartnerCentric, Inc., will discuss this topic and its implications during her solo presentation at eComXpo, the world's only completely virtual conference for Internet and affiliate marketing.

    "Since online retailers no longer have the limited shelf space that brick and mortar stores do, they can conceivably stock everything," said Woods. "They can cater to not just the majority of shoppers' desires but the minority as well. Because of this expanded demand for minority products, as well as the ability to meet that demand through the internet, new opportunities exist."

    Woods presentation, "The Long Tail of Affiliate Marketing," will take place from 9:30 a.m. to 11:30 CST on Thursday, March 22, as part of the eComXpo conference. Registration for the conference is free when you visit www.ecomxpo.com. A live question and answer session will follow the presentation.

    This presentation is inspired by the best-selling marketing book "The Long Tail" by Chris Anderson. Woods' session will help marketers in a number of ways, including:

    • understanding what "the long tail" means
    • finding ways to take advantage of this opportunity
    • learning to incentivize affiliates to better monetize niches
    • increasing sales by following through on "the long tail"

    eComXpo takes place March 20 - 22. To register today, visit www.ecomxpo.com.

     
    Interact with us through new additions to PartnerCentric.com Santa Barbara, CA (Mar. 1, 2007) - Interact with us through new additions to PartnerCentric.com.

    PartnerCentric has launched a series of new pages to its website to share important information with our valued partners. Our new interactive section offers links to the latest audio and video files pertaining to our programs and services. Many of the interactive files included in this section of the site were recorded at industry events and offer special insight into the PartnerCentric approach to Internet and affiliate marketing success.

    Some of the current highlights of our interactive section include:

    • Video recordings of interviews made by PartnerCentric President Linda Woods at recent Affiliate Summit events
    • An audio recording of Linda Woods' Coffee Talk interview with James Martell

    We have also added a new article resource page (http://www.partnercentric.com/articles.php) that provides informative articles about issues of importance to merchants and affiliates. Among the current selections are articles entitled "Top 10 Tips to Run a Successful Affiliate Program" and "Simply the Best 12 Online Marketing Strategies."

    PartnerCentric will continue to provide valuable resources through these new sections, and across the rest of our site, that inform and inspire our partners. We encourage you to visit the site often.

     
    Samantha Morris promoted to Director of Client Services

    Santa Barbara, CA (Feb. 6, 2007) - PartnerCentric is proud to announce the promotion of Samantha Morris to Director of Client Services.

    "This promotion represents a real win for PartnerCentric clients who have placed the management of their affiliate programs in our hands," said PartnerCentric President Linda Woods. "Samantha's proven talent, determination and professionalism make her a strong advocate for the clients as we work together to build strong affiliate marketing campaigns."

    As Director of Client Services, Morris will supervise the efforts of PartnerCentric's team of affiliate program directors and affiliate program managers to make sure clients' goals and needs are met. She will also working directly with Commission Junction and other networks to get promotions and deals to their team for distribution to affiliates. Another key responsibility will be acting as a liaison to super affiliate partners in obtaining incremental placements and getting new top partners onto their sites.

    Morris has worked at PartnerCentric for three years, most recently as an Affiliate Program Director. In that position, she was one of the company's key strategists in developing top super affiliate relationships, innovative merchant cross-promotions and successful affiliate activation campaigns. During her time at PartnerCentric, Morris has seen the company grow from a handful of merchants to a large base of clients covering numerous verticals.

    "As the company grew , I took the initiative to form relationships with many of the 'super affiliates' within the space which brought incremental opportunities to all of our programs and improve program management procedures ," Morris said. "The time has come to formalize this process, and this new position will enable me to continue improving how we effectively contribute to our clients successes in affiliate marketing."

    In her new position, Morris said she hopes to help clients in a number of ways include affiliate recruitment and brand exposure.

    "One of my primary objectives will be to gain more exposure for our clients among the super affiliates," Morris said. "Along with the rest of the PartnerCentric team, I also hope to boost activation rate for new affiliates and grow the inactive affiliate bases for all programs. I'm looking forward to giving our less-exposed clients the opportunity to test out new promotions ."

    With more than seven years of affiliate and online marketing experience, Morris has strong analytical and communication skills that have proven advantageous to our team. Samantha has launched numerous programs across various networks. She has worked on such high-touch programs as Wynn Las Vegas , Hanover Brands and National Geographic. In 2004, she oversaw the affiliate management of the three well-known Gap, Inc., brands while maintaining the most cost-effective channel on their marketing team. Prior experience includes program management and consultation for SIRIUS Satellite Radio, Blue Dolphin Group and Priceline.com.

    About PartnerCentric, Inc.
    Based in Santa Barbara, California, PartnerCentric offers services such as paid search management, web site design and analysis, e-mail marketing and affiliate program management. For more information, visit www.partnercentric.com.

     
    PartnerCentric names winners of Holiday Blitz 2006 contest

    Santa Barbara, CA (Feb. 1, 2007) - PartnerCentric today announced the winners of the company's major Holiday Blitz affiliate marketing contest, which is now in its third year.

    Affiliate Jason Husman of CouponShare.com won the grand prize package, which is worth an estimated $5,000, for his outstanding performance in driving sales and revenue to six participating merchant affiliate programs.

    "It feels great to win," Husman said. "It made my morning. When I got the e-mail notifying me that I had won, it was one of those messages you have to read a few times before you believe it. There are some really great prizes here. It has inspired me to do even more for those programs. I've even joined some new programs as a result."

    The grand prize package includes a $500 shopping spree at the National Geographic store, a $500 American Express Gift Card from Niche Retail, a free web site plus hosting for one year courtesy of PartnerCentric, a Samsonite laptop case from Irv's Luggage Warehouse, a $50 dining certificate from Restaurant.com and a Columbia 30" Deluxe Duffel from Traveler's Shoppes.

    "Once again our affiliate partners have risen to the occasion in order to compete for great prizes and give our merchants' affiliate programs an even stronger showing for the fourth quarter of the past year," said PartnerCentric President Linda Woods. "We congratulate all of the winners and thank them for their increased participation in promoting our top affiliate programs."

    Other winners are as follows:

    • David Youngers from uPromise wins a trip for two to Costa Rica and Panama courtesy of National Geographic Store.
    • Drew Grider from Shop-N-Order wins two dining certificates per month for a year courtesy of Restaurant.com.
    • Cindy Chen from MyPoints wins a set of luggage courtesy of Irv's Luggage.
    • Christian Gordun from CouponCraze.com wins a $500 AMEX card courtesy of Niche Retail.
    • Jason Husman from CouponShare.com wins a $300 AMEX card also courtesy of Niche Retail.
    • Jason Husman of CouponShare.com also wins a free course at Brian Tracy University courtesy of Brian Tracy.
    • Pat Robin from CouponRobin.com wins a $500 AMEX card courtesy of FootSmart for being the best new affiliate.
    • Pat Robin from CouponRobin.com also wins another $500 AMEX card courtesy of FootSmart for being the best converting affiliate.
    • Peter Sunshine from WhatsYourDeal.com wins a $500 AMEX card courtesty of FootSmart for most overall sales in Q4.

    "We want to extend our thanks to all of the merchants who participated in the Holiday Blitz 2006 contest and who also generously donated thousands of dollars worth of prizes." said Karen Garcia, the PartnerCentric Affiliate Manager who oversaw the Holiday Blitz 2006 contest.

    Garcia said Holiday Blitz is a great opportunity for affiliates and merchants alike.

    "It is very rewarding to be a winner in the PartnerCentric affiliate contest," said Drew Grider of Shop-N-Order, who won two dining gift certificates per month for a year for his outstanding performance on behalf of Restaurant.com. "I'll definitely participate again next year!"

     
    Two exciting new talents join PartnerCentric team of professionals

    Santa Barbara, CA (Dec. 11, 2006) - PartnerCentric, Inc., today announced the recent addition of two proven industry talents to its team of affiliate and Internet marketing professionals. PartnerCentric, a full-service Internet marketing agency, now employs more than 30 people across the United States and Canada.

    Tracie Wexler joins PartnerCentric as an Affiliate Manager overseeing top affiliate programs as part of the company's managed affiliate program service. Wexler formerly worked as a customer service agent for GSI Commerce, an outsourced e-commerce solution for major retailers.

    After two years in customer service, Wexler moved into their online marketing department as an Affiliate Marketing Assistant. After a year, Wexler was promoted to a client service role managing the affiliate program, paid search, portal and comparison shopping engines for clients such as DicksSportingGoods.com, LinensNThings.com, LizClaiborne.com, RadioShack.com and much more.

    Dylan Touhey joins PartnerCentric in a dual role as an Affiliate Director, helping to manage some of the company's top affiliate marketing programs, and as a Project Manager for the company's Internet Marketing Services Division, which offers the full range of services including web site and creative design, search engine optimization, paid search campaign management, e-mail marketing, buzz marketing, e-commerce consulting and more.

    Touhey formerly worked with Commission Junction, where he managed key affiliate programs including Expedia, RealNetworks, Macromedia and eHarmony.com. While at Commission Junction, Touhey also led that company's Media Development Division, which specialized in paid search management, media buying, performance analysis and e-commerce consulting.

    In 2005, Touhey managed the RealNetworks affiliate program, which grew by 98% and was awarded the CJ Horizon Award in the advertiser category. Dylan was involved in the web service development and affiliate integration for Rhapsody.com, webservices.cj.com and Mediaplex's Mojo search management application. He is well-versed in most major tracking platforms including CJ, Linkshare, Direct Track, My Affiliate Program, Atlas, Dart, Google Adwords, Yahoo Search Marketing and MSN AdCenter.

    "One of the things that makes PartnerCentric such a strong leader in Internet and affiliate marketing is our ability to put our clients in touch with a team of experts with years of experience in highly specialized areas," said PartnerCentric President Linda Woods. "We are blessed with a strong team of talented professionals, and it is a pleasure to welcome such proven talents as Dylan and Tracie to our team."

    Based in Santa Barbara, California, PartnerCentric offers services such as paid search management, web site design and analysis, e-mail marketing and affiliate program management. For more information, visit www.partnercentric.com.

     
    PartnerCentric named one of the Top 10 SEO companies

    (Dec. 6, 2006) - PromotionWorld today announced that PartnerCentric, Inc. has been named one of the Top 10 SEO companies based on the SEO service being provided, the diversity of the service, its value, the accompanying customer service and feedback from clients.

    "We are honored to receive this recognition as a top provider of SEO services," said Heather Paulson, Director of Marketing Services for PartnerCentric. "Our team pulls out all the stops when it comes to enacting the kind of best practices optimization work that leads to strong search engine placements for our clients. We are pleased to see that hard work validated by this prestigious award."

    The purpose of PromotionWorld's Top 10 SEO Company award initiative is to identify leading companies in the Internet marketing industry so that companies and business owners can take advantage of the best services available.

    PartnerCentric is a full-service Internet marketing agency that employs best standards in search engine optimization to gain better search engine placements, increased traffic and more revenue for clients.

    "Companies need to have a full-spectrum approach in order to succeed in Internet marketing today," said PartnerCentric President Linda Woods. "That's why we offer the full range of Internet marketing services to assist with anything and everything from search engine placement to web site and landing page design."

    Based in Santa Barbara, California, PartnerCentric offers services such as paid search management, web site design and analysis, e-mail marketing and affiliate program management. For more information, visit www.partnercentric.com.

     
    PartnerCentric, Inc. announced today that its entire team of internet marketing professionals will be participating in this week's eComXpo, which takes place Oct. 24 through Oct. 26.

    PartnerCentric, which manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 companies, is encouraging everyone who wants to succeed in internet marketing to attend eComXpo, which is a 100% virtual conference taking place at www.ecomxpo.com. Registration for the conference is free when you sign up at www.ecomxpo.com.

    "eComXpo offers a rare opportunity for everyone, whether new to internet marketing or not, to gain free access to the finest minds in interactive marketing today," said PartnerCentric President Linda Woods. "We welcome the opportunity to share our experience and expertise and to join the discussion about the future of our industry."

    More than 7,000 attendees and 450 exhibitors are expected to take part in this virtual conference, which is free and open to the public.

    Panel topics include affiliate marketing, podcasting, click fraud, search optimization and many other excting subjects. Linda Woods is a featured speaker for a panel discussion called "Next Generation Affiliate Marketing: Taking Affiliate Marketing to the Next Level" along with Pepperjam's Kris Jones, Digital River's Todd Crawford and Chris Henger of Performix.

    "Affiliate marketers face a lot of challenges and opportunities, and our panel will explore new techniques and technologies that will help our industry continue to grow and succeed," Woods said. "We encourage everyone to sit in for this discussion because those affiliates and merchants who are well-prepared for these challenges will have a great future ahead of them."

    PartnerCentric's team of affiliate managers and internet marketing professionals will be standing by at the company's virtual booth to interact with eComXpo participants. In addition, all of PartnerCentric's top paying affiliate programs, more than 50 in all, are being featured as part of eComXpo's Show in Show exhibition.

    About eComXpo
    eComXpo is the world's first online virtual tradeshow for e-commerce marketers. It offers aneasy, quick way to keep up with this rapidly evolving marketplace including e-mail, search, affiliate, regulatory, branding, advertising and technology trends and challenges.

    eComXpo includes educational tracks, including more than 40 presentations that cover a wide range of topics including affiliate, search, e-mail and interactive marketing. For more information, visit eComXpo.com.

    About PartnerCentric, Inc.
    Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

    Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our web site at www.partnercentric.com.

     
    PartnerCentric Inc. (www.partnercentric.com), a full-service Internet marketing agency, today announced the addition of five major companies to its roster of managed affiliate program clients: BeNetSafe, Resume Rabbit, Bill Bam's Collectibles, Web.com and Western Union.

    "Today's business owners are discovering that affiliate marketing provides them with a powerful online sales channel that can generate significant revenue over time, and that's why we continue to gain new clients who see the value in affiliate marketing," said Linda Woods, President of PartnerCentric, Inc. "Our expertise, and our expansive list of services and offerings, is something businesses simply can't find elsewhere."

    Affiliate marketing is a revenue sharing arrangement whereby advertisers (also called merchants) distribute sales collateral such as banners, text links, etc. and recruit partners, also called affiliates, who agree to display the advertisements on their Web sites in exchange for a commission on any leads or sales that result from actions derived from those advertisements.

    BeNetSafe.com, based in Sherman Oaks, California, is a provider of advanced technology that allows parents to make the Internet safe for children by tracking online activity with unprecedented precision.

    ResumeRabbit is a one-stop resume posting service that distributes resumes to multiple job banks and job sites when a user completes one simple form.

    Bill Bam's Collectibles is based in Modesto, California. Since 1998 Bill Bam's Collectibles has been selling fine toys, including plush and limited edition collectibles, on the Internet. The family-run business began in 1991.

    Web.com is based in Atlanta, Georgia. Since 1995, Web.com has helped launch more than 4 million web sites trhough its proprietary tools, services and patented technology for web site design, hosting, e-commerce, marketing and e-mail services. Web.com helps businesses and individuals create a web presence that its the specific needs of the business or individual in question.

    Western Union has launched an affiliate program to promote the online sale of its QuickCollect and money transfer services. Affiliates who join this program will be able to cash in on a whole wide world of loyal customers who all value the convenience of Western Union's online money transfer and bill paying services.

    For more information on PartnerCentric, visit the Web site at www.partnercentric.com, or call 805-569-8750.

    About PartnerCentric Inc.

    PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

    Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our web site at www.partnercentric.com.

     
    PartnerCentric, Inc. announced today that the company's Director of Marketing Services, Heather Paulson, has been selected to serve on the Affiliate Summit Advisory Board.

    Affiliate Summit's Advisory Board is comprised of a representative group of professionals within the affiliate marketing industry. The purpose of the group is to collect feedback and discuss improvements concerning all aspects of the Affiliate Summit conference series, including what types of sessions to hold, topics to cover, speakers to feature, etc.

    "Heather's expertise, experience and enthusiasm when it comes to Internet marketing will serve the advisory board well," said Linda Woods, President of PartnerCentric, Inc. "She is in the trenches every day helping companies create high converting sites and landing pages, and for that reason Heather has an appreciation for the challenges and opportunities that exist. Her perspective will help ensure that future Affiliate Summit events continue to provide the kind of trail-blazing information that affiliates and merchants expect."

    As PartnerCentric's Director of Marketing Services, Paulson assists clients with paid search management and e-business consulting, search engine optimization, web site redesigns, landing page conversion analysis and other e-business services. Paulson has more than 10 years of experience initiating and managing cost-per-click, cost-per-thousand and cost-per-acquistion business model strategies for many Fortune 500 e-retailers. She is the proud recipient of three Golden Web Awards for e-commerce user interface design.

    Online registrations are now being accepted for Affiliate Summit 2007, which takes place Jan. 21-23 at Bally's Las Vegas. ClubMom CEO and Co-Founder Michael Sanchez will be the keynote speaker at the event. The Affiliate Summit series brings together professionals from all segments of the affiliate marketing industry for networking and information-gathering sessions.

    About Affiliate Summit
    Affiliate Summit events occur several times each year and provide professionals within the ever-growing e-commerce industry an opportunity to come together to share knowledge, network and gain new opportunities. Affiliate Summit is fast becoming a necessary engagement for companies engaging in affiliate marketing. For more information, visit http://www.affiliatesummit.com.

    About PartnerCentric, Inc.
    PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our Web site at www.partnercentric.com.

     
    DirectforSale launches new online features in support of affiliate program

    Online department store e-tailer DirectForSale.com has redesigned its web site and added new functionality to support the launch of an affiliate program designed to help other web site publishers sell DirectForSale merchandise online.

    Adding new sections for Top Sellers, New Items and Clearance items enables consumers to find the products they want more efficiently. The Member's Club feature enables visitors to register with DirectforSale.com and become members, which makes them eligible to save as much as 20 percent on DirectforSale merchandise.

    DirectforSale also offers sections that offer ideas about Gifts for Men and Gifts for Women. Both sections are popular with shoppers who need gift ideas and quality products for various holidays and special occasions.

    DirectforSale has a vast inventory of products in departments ranging from art and posters and home and garden to jewelry and watches and pet supplies. Other departments include luggage, clothing and accessories, books, sporting goods and toys and games.

    With more than 400,000 products to choose from, the DirectforSale online store is fast becoming the online destination for quality products at bargain prices. Consumers can often save 75 percent off retail prices. DirectforSale also offers free shipping on orders $99 and above.

    About DirectforSale.com
    DirectForSale.com offers consumers a web site where they can purchase products direct at great savings, often up to 75 percent off the retail price. Direct for Sale features a huge selection of goods at great pricing. Look through our online department store for anything you need. Just sit back, relax and enjoy shopping for all your needs! Visit www.directforsale.com.

    About PartnerCentric, Inc.
    PartnerCentric is a full-service internet marketing company that manages the DirectforSale.com affiliate program. If you would like to find out how you could apply to become a DirectforSale affiliate, earning a 6 to 9 percent commission on all sales that you make, we encourage you to contact PartnerCentric today at 1-800-930-0267 or by visiting us online at http://www.partnercentric.com.

     
    PartnerCentric continues to grow: Full service interactive agency adds three new clients to roster

    PartnerCentric Inc. (www.partnercentric.com), a full-service Internet marketing agency, today announced the addition of three major companies to its roster of managed affiliate program clients: OverstockJeweler.com, Medifastdiet.com and Travelersshoppes.com.

    "With the challenges facing business today, affiliate marketing is enjoying an almost inverse relationship. The tougher the competition, the more a company can benefit from the low entry cost incremental revenue generated by affiliate marketing. This is why we are in such a growth phase at the moment," explains Linda Woods, president of PartnerCentric, Inc. "To keep pace with this growing industry, we continue to grow in tandem and add clients as we expand our company's services and offerings."

    Affiliate marketing is a revenue sharing arrangement in which advertisers (merchants) distribute sales collateral (banners, text links, etc.) and recruit partners, called affiliates, who agree to display the advertisements on their Web sites in exchange for a commission on any leads or sales that result from actions derived from those advertisements.

    OverstockJeweler.com, based in New York's diamond district, is a discount online jeweler offering the finest quality of inspired designer jewelry replicas. "We started our own affiliate program, but didn't realize the constant management it required to be successful," said Elena Castaneda, president of OverstockJeweler.com. "We teamed with PartnerCentric to ensure our investment into our affiliate program would be a beneficial one, without having to start over from scratch."

    Medifastdiet.com is an online company that sells Medifast, a low calorie, low fat, nutritionally balanced program that helps people lose weight faster than traditional diet plans. "We needed a specialized affiliate marketing agency to take over Medifast's existing program to re-launch and manage it," said Michael Titelbaum, president of TruePresence, Medifast's agency of record. "We are confident that PartnerCentric's practices will attract lots of affiliates for Medifast." The Traveler's Shoppes, a family owned and operated gift, travel and business items store that has been serving the greater Cleveland area since 1906, is now providing its service to the world wide community through

    Travelersshoppes.com. "We didn't have the in-house resources to redesign and develop the site to be more productive," said Alex Frankel, e-commerce director for Travelersshoppes.com. "PartnerCentric's affiliate marketing services team has stepped in will take our business to the next level with our newly designed affiliate program."

    For more information on PartnerCentric, visit the Web site at www.partnercentric.com, or call 805-569-8750. For an interview with PartnerCentric's president, Linda Woods, please contact Betsy Scherzer at betsy-pr@rms-biz.com or (949) 433-6772.

    About PartnerCentric Inc.
    PartnerCentric manages some of the most successful affiliate accounts in the industry, including National Geographic, Quicken Loans and dozens of other Fortune 500 clients. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300 percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to their core affiliate expertise, PartnerCentric offers a wide array of high-powered marketing services, including: search engine management, search engine optimization, web site development with full creative services, e-commerce conversion and analytics, e-mail marketing, media buying, "buzz" marketing and more.

    Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with e-commerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via e-mail at sales@partnercentric.com or visit our Web site at www.partnercentric.com.

     
    Simplink pre-paid international cell phone calling grows in popularity

    Cost-conscious callers are increasingly turning to pre-paid cell airtime providers like SimpLink for international phone calls as an alternative to land lines and costly cell phone plans.

    Simplink offers the Simplink Prepaid Calling Passport, which offers high quality international calling from any phone, including cell phones, at a fraction of the cost of major long distance carriers. With low rates such as eight cents per minute for calls to Mexico and 10 cents per minute for calls to China from anywhere in the United States or Canada, SimpLink's Passport is a great alternative to standard international calling.

    The Simplink network connects callers directly to landline and cellular companies around the world, saving callers money. It's less expensive than many calling cards, land lines and as much as 90% cheaper than cellular. Simplink offers a convenient, secure way to refill your cell phone and works with all local, long distance or cellular carriers. The Simplink plan allows international calling even if your carrier or calling plan does not.

    Taking advantage of the Simplink Prepaid Calling Passport is easy and convenient. The Passport is available at retail stores and online at http://www.simplink.com.

    Another service provided by Simplink is cellular airtime refills. For more information about Simplink, or to purchase cellular airtime refills or the Simplink Prepaid Calling Passport, visit http://www.simplink.com.

    About Simplink
    Simplink owns a state of the art international calling network that connects callers directly to landline and cellular companies around the world, saving callers money. Simplink shares the cost savings of selling over the web with callers in the form of even lower web prices. Simplink is continually working to find ways to lower our costs and pass the savings on to callers. For more information, visit http://www.simplink.com.

    About PartnerCentric, Inc.
    PartnerCentric is the premiere outsourced affiliate program management company. PartnerCentric manages Simplink's affiliate program, helping the company recruit affiliate partners who promote the Simplink Passport and other products on their web sites. PartnerCentric is a full-service internet marketing company headquartered in Santa Barbara, California. For more information, visit http://www.partnercentric.com.

     
    Ultra Fuel Saver offers relief from hardship due to high gas prices

    A majority of Americans say the rising cost of gasoline is a financial hardship and a possible threat to the U.S. economy, but Ultra Fuel Saver"! represents a solution.

    Ultra Fuel Saver"! has helped thousands of motorists increase gas mileage by as much as 19 percent while reducing wasted fuel in the form of toxic emissions by as much as 50 percent. That can spell relief at the gas pump for Americans, including the 58 percent of lower-income families who say that gas prices have become a serious financial hardship.

    Gasoline prices have risen at a faster rate this year than at any other time, according to a recent Congressional report, and a weaker economy may have left more people vulnerable to price increases now than before the start of the recession. The gasoline price hike has Americans looking for ways to save, and Ultra Fuel Saver"! represents a great option.

    "After Ultra Fuel Saver"! treated my 1998 Toyota Camry, I noticed that it was getting better gas mileage almost immediately," said motorist John Nava. "Now I am getting between 28-30 miles per gallon, which is about 3-5 miles per gallon better. I also noticed that the car just runs better."

    Ultra Fuel Saver"! works with any kind of fuel no matter whether it's gasoline, diesel, natural gas, CNG ompressed natural gas) etc. It has been widely used in the past ten years in trucks, buses, recreational vehicles, ships, railroads, automobiles, motorcycles, generators and other equipment.

    For more information about Ultra Fuel Saver"! or to make a purchase, visit www.Ultra-Fuelsaver.com/ultra/ultra_fuel_saver.html.

     
    PartnerCentric team featured on AffiliateTV

    Linda Woods, President of PartnerCentric, Inc., was interviewed in July by AffiliateTV about PartnerCentric's full range of internet marketing services during Affiliate Summit East in Orlando, Florida. What follows is a full transcript of Woods' interview. The full interview can be viewed at http://www.affiliatetv.tv.

    Part One: PartnerCentric Overview
    "Hi, my name is Linda Woods. I'm the president of PartnerCentric. We are thee leading outsourced affiliate marketing management agency in the world. We also specialize in being a full service interactive agency handling search marketing, e-mail marketing, full creative services and landing page and conversion analaysis. We do it all for you to be successful online. We have an amazing staff of expert professionals across all these different channels, and we work with people as their partner, hence the name PartnerCentric.

    "So, we're in partnership with our clients, we're in partnership with our affiliates and our team are in partnership with each other. That's really the meaning of our name and our logo and what we do for you. We're in partnership with the companies that we work with.

    "Our core business is affiliate marketing manageement, so what we do is we are the affiilate managers for an affiliate program. We specialize in taking on board e-commerce clients that either have existing affiliate programs that are not performing as well as they should or helping copmanies getting starting in affiliate marekting for the first time.

    "It's very hard to find talent in the affiliate management world, so outside of the major cities - let's say you live in, I don't know, Houston or Kansas City or Peoria, when you run an ad for an affiliate marketing manager, you're not going to get very many people with that on their resume," Woods said. "So, when you come to us not only do you get an affiliate manager but you get a team of professionals, all of whom have been in affiliate marketing for at least two to five years time."

    "So you get not only a manager but you get a director who is like a high-level strategist for your program. You get a team of people doing recruiting, finding affiliates for your program. And we do PR as well, things like blogging and forums and listings on directories. So, basically that's like four, five or six people working on your affiliate program for the price of what you'd pay for one person with benefits to be in your office who may not have the kind of skillset that we have.

    "We know exactly what's going on. We have our finger on the pulse of the industry. We know what the new trends are. You know, when CJ decides to change links out, which they just did recently, we know what's going on. We know how to help people. And, of course, we have a vast network of relationships with affiliates. You know, we can invite them to join the program and we understand how it all works, how it all fits together.

    Part Two: Our Value Proposition
    "Affiliate marketing is a way to invest in long-term, reliable growth over time," Woods said. "Because it takes time to build these relationships and have these relationships start work for you over time."

    What we're looking for in businesses is they either hanve an eisting affil progorm which is performing poorly. They haven't had the staff to really look after it. A lot of times companies have someone who's wearing 10 hats and, you know, one of the hats they wear is affiliate marketing and they sort of check in on it once a week. that's not really enough because affiliate marketing is an intensely people-oriented business. So, affiliates are different than buying keywords. If you're doing paid search, it's a numbers game. It's totally about the bidding and the numbers and there's all these, you know, algorithms and what not. No, with affiliates it's people. Can i get thi sperson to place a link on their site and start sending business to us. So that takes time and energy to develop.

    "Affiliates need support, and one of the biggest complaints in the affiliate world is that they'll send an e-mail to a merchant that they're working with or that they want to work with and it doesn't even get answered. Or they send something and the answer is clear that the person answering doesn't really know what they're talking about. Or nothing happens at all or they don't understand that they need a special landing page or they need an optimized data feed or they need a special incentive or coupon. So what we do is we understand all of that. We speak the same language that the affiliates do, so we are their channel to the merchant. We are the ones that are informing the merchant, 'Hey if you want to have a successful affiliate program we're going to need to provide exclusive coupons for these types of affiliates that can reach the consumer market that needs coupons. We're going to need to provide updated, highly optimized datafeeds for these kinds of affiliates that are very promising. So, we understand what tools they need and how to make sure they're successful at what they do best, which is drive traffic."

    Part Three: Expanded Services - Your One-stop Shop
    "We have recently expanded our service offerings into being a full service interactive agency, so what this means is we're a one-stop shop for a company that wants to do business on the Internet. So, what that means is we now offer paid search management. Search can make up as much as 50 percent of the traffic that's coming to a site, and if you aren't managing that very, very carefully you're going to be spending too much for keywords and not getting enough revenue out of it. So, we tightly manage that. We do landing page and conversion analysis.

    "Conversion is the name of the game. So, you're spending all this money and energy driving traffic to your pages. If you aren't able to convert those visitors into buyers then you're wasting your time and you're not making money. Having landing pages that are highly optimized to convert that traffic into buyers is key to affiliate programs and key to your overall online marketing strategy. We can optimize those pages and re-do those pages - full creative services. That leads into the next part, which is the creative services. We can do anything from banners to a complete full web site redesign, e-commerce platforms, shopping carts, optimized datafeeds, graphics, all of it. So, those are some of the things that we do now. So, a company can come to us and really have the whole variety of online channels covered for them."

    Other PartnerCentric teams interviewed by AffiliateTV.tv include Samantha Morris, Heather Paulson and Mike Bump. To listen to the audio recordings of all PartnerCentric interviews on AffiliateTV.tv, go to www.affiliatetv.tv and click on PartnerCentric's listing in the Company section.

     
    PartnerCentric unveils full range of internet marketing services

    PartnerCentric, Inc. today announced that the company will exhibit its café-style booth at the Affiliate Summit 2006 East, hosted by Affiliate Summit Conferences. The conference is held July 9-11, 2006 at the Hilton, located in the WALT DISNEY WORLD® Resort, in Orlando, Fla.

    “Affiliate Summit East is a great place for us to showcase our new Marketing Services Division,” said PartnerCentric CEO Linda Woods. “PartnerCentric is now a full-service internet marketing agency with a full menu of services. We will now be able to expand our affiliate marketing services to include everything an e-business needs to succeed, which is very exciting!”

    In response to client demand and a successful six-month beta trial, PartnerCentric has developed a team of top talent to provide their customers with an expanded menu of internet marketing services. The new division offerings include: pay-per-click search management, search engine optimization management, landing page conversion design, e-mail marketing services and full creative services from banners to complete Web site design.

    PartnerCentric specializes in working with e-commerce companies to build powerful Internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. PartnerCentric offers a number of high-powered marketing services.

    PartnerCentric will have nine team members, including top management, in attendance at the show to explain the effectiveness of a full-service affiliate marketing agency.

    The goal of the Affiliate Summit Conferences is to create a unique educational environment and networking opportunity that facilitates the exchange of information about affiliate marketing.

    Some of the new things items attendees gain from attending the Affiliate Summit 2006 East include:
    · Free video of the conference to all registered attendees
    · Affiliate Summit Social Network
    · Pre-conference Teleseminars with Affiliate Summit Speakers
    · Bingo Networking
    · Affiliate Buyer's Guide
    · Affiliate Meet Market - networking session for affiliates and merchants to hook up

    For more information on PartnerCentric’s programs or managed services, visit
    www.partnercentric.com, e-mail sales@partnercentric.com or call 805-569-8750.

     
    Affiliate Survey by PartnerCentric reveals challenges facing affiliates in 2006

    A 2006 survey of affiliates conducted by PartnerCentric, Inc., revealed the biggest challenges that affiliate partners face in 2006.

    The survey, which was distributed by 16 merchants including The Company Store, FootSmart, Domestications, National Geographic, LifeScript and ClubMom, received responses from 1,041 affiliates who have combined monthly revenue in the tens of thousands of dollars.

    Survey respondents revealed that bigger commissions are not their biggest want. Instead, the majority want better landing pages from merchants so that they can increase sales and earnings for both merchants and themselves.

    Classic online ads dominate
    Affiliate respondents also identified the methods they use to promote campaigns. Among the most-used tactics were text links (19.88 percent), banners (18.80 percent) and content (18.40 percent).

    Affiliates name their biggest challenges
    Merchant inaccuracies such as outdated coupons and data feeds are the biggest challenge to affiliates, according to 17.78 percent of affiliates who took part in the survey.

    Affiliates also offered tips for merchants that could help increase sales for all concerned. Yes, 24.67 percent of affiliates surveyed said that higher commissions would help. But that was No. 3 on the list. Topping the affliate wish list - more content from the merchant. Affiliates say more articles and product reviews would help them generate more traffic and sales.

    For more information about PartnerCentric's 2006 Affiliate Survey, contact PartnerCentric at 1-800-930-0267.

    PartnerCentric launches CouponsDelivered RSS Feed

    PartnerCentric, Inc. today announced the launch of its new CouponsDelivered RSS Feed product, which is free to its clients and affiliates. Accessible through PartnerCentric's main Web site, the new product also has its own direct site, www.couponsdelivered.com.

    "The PartnerCentric CouponsDelivered RSS Feed is a great way for affiliate marketers to stay up to date with the newest coupons and deals from the merchants whose campaigns they are promoting," explained Linda Woods, president of PartnerCentric Inc.

    The goal of the promotional/coupon feed product is to create a scalable method of delivering coupons and promotions to affiliates on a scheduled basis. By offering affiliates a means in which promotions and coupons are delivered directly to them, PartnerCentric is eliminating the need for affiliates to pull promotions on their own and will receive a greater share of attention versus other merchants.

    According to a recent study released by Forrester Research, 36 percent of all U.S. online consumers download online coupons at least monthly.

    The technology behind this new product is a dedicated blog offering an RSS feed with these promotions and coupons. PartnerCentric walks affiliates through using the product as well as recommends specific readers to them. For the more savvy affiliate an "Add To" button will be included so that with a simple click of that button an affiliate can add the promotion feed to the reader that they are already using.

    PartnerCentric ensures that coupons/promotions are relevant and fresh, providing value to affiliates.

    Future Updates:
    PartnerCentric's next version of its RSS product will allow affiliates to pre-select merchants that they work with and only receive the coupons for those merchants. Also, planned is an option to allow affiliates to include their unique tracking identification in the original RSS file request so that coupons are sent to them via RSS with their specific tracking identification for each coupon pre-populated in the links.

    About RSS
    RSS (Really Simple Syndication) is an XML-based file format for distributing and aggregating Web content such as news headlines. Using RSS, Web site providers can easily create and send feeds of data to users or other Web sites. You must use a program known as a RSS News Aggregator (also called news reader) to collect, update and read RSS feeds. You can also add the CouponsDelivered RSS Feed to Google RSS or My Yahoo for easy Web reading. You can also incorporate the CouponsDelivered RSS Feed into blogs and online journals.

     
    PartnerCentric Affiliate Advisory Board discusses CJ move to javascript links

    The PartnerCentric Affiliate Advisory Board is comprised of a group of industry conscious affiliates whose shared goal is to educate and provide perspective to merchants, affiliates and networks on critical industry issues. The Affiliate Advisory Board meets once per month and has affiliates specializing in couponing, search marketing and e-mail marketing.

    The Affiliate Advisory Board convened on May 31 to discuss Commission Junction's recent announcement regarding the pending manditory switch of all text links to javascript. Commission Junction has announced that they will take a phased approach in rolling this out, requiring all new merchants to offer only javascript links starting in June. Existing merchants will be making this transition, a process that will be complete by the end of 2006.

    Members of the Affiliate Advisory Board outlined the challenges that could potentially lay ahead for affiliates during this transition. What follows is a list of concerns raised by major affiliates as communicated to the board:

    Marketing Effectiveness and Control – Loosing control over text and the presentation of links is of primary concern to affiliates. Just as merchants understand how to market to their customers on their sites, affiliates understand the same about their users. Link strategy for more sophisticated affiliates is very much about how all the links within the site intertwine with content. For this reason, it is critical that affiliates be able to edit links.

    Merchant Accountability – It has been stated that one of the primary reasons that Commission Junction is requiring this link transition is to provide merchants with increased control over the presentation of their brand and links. Affiliates are concerned that although many merchant may step up and take full control of their links, many will not. Merchant accountability in programs with an unseasoned affiliate manager or with no manager at all are serious concerns for affiliates.

    Page Load Time – For affiliates currently using hundreds of text links on their site, there is a fear that switching all of the links to javascript will cause significant delay in load time.

    It has been estimated that roughly 15 percent of all internet users turning javascript off for security reasons, the direct revenue impact to affiliates who do transition to these links will likely be noticable.

    As much of the industry is taking a ‘wait and see’ approach at this point, there are initial concerns just around the idea of a transition such as this. What the incremental benefit to Commission Junction and the industry is in doing this still remains to be seen.

     
    Excitement filled the Spanish air at Digital River's European Summit

    I have just returned from Digital River's European Summit on Internet Marketing, held in Majorca, Spain, where I was one of the keynote speakers. It reminded me of the "old days" of internet marketing where the participants were mostly young, enthusiastic and ambitious internet marketers. They were from all over Europe, including Sweden, Denmark, Germany, the Netherlands and Spain as well as Russia and New Zealand.

    There was this vibrant feel to the sessions and particularly to the more casual networking events. You could feel a sense of enthusiasm and high ideals that was very refreshing in our sometimes jaded daily life. I was impressed with the number of interesting start-ups in the areas of software security and business efficiency.

    The highlight, however, was one of the other keynote addresses, this one by Jaap Favier from Forester Research. Favier presented an extremely insightful talk on social computing, the main point being that brands no longer have success telling consumers what they should buy or why they should buy it. The reason is simple. Consumers are relying more on internet research, friends and family recommendations as well as trendsetters that Jaap calls mazens. These influential online reviewers and bloggers start and fuel trends that consumers pay attention to and use to make buying decisions. My big take-away from this summit was the importance of brands creating opportunities and arenas for consumers to share information freely about their product.

    I was pleasantly surprised to see two old colleagues of mine, Todd Crawford and Jonathan Miller, attending the same event.

    Todd and I go way back to the early CJ days, and while he's a neighbor of mine in Santa Barbara, the only time I've seen him recently was in Spain. I was delighted to find out that he'll be joining Digital River's oneNetwork as vice president of sales and business development. Great move on both of their parts.

    It was also terrific to schmooze with friend and competitor Jonathan Miller from ForgeBusiness.com. As they say, it's always good to "keep your friends close and your enemies closer." I had a great time talking with Jonathan, especially when we were both trying to extract the top affiliate performers from one other.

    It was also great to dance until dawn in not-so-sunny Majorca with a multi-cultural, multi-language single-minded group of fun-seekers. As always, Digital River provided an incredibly classy, well-organized and spectacular event that allowed for networking of all kinds to take place. It was truly an honor to participate.

    Linda Woods, President
    PartnerCentric, Inc.
    Your Full Service Internet Marketing Agency

     
    eWeek article features PartnerCentric employees

    eWeek.com, an online news magazine that covers e-business, communications and Internet-based architecture, recently interviewed two PartnerCentric employees for an in-depth article about the growing trend of virtual offices.

    Asked about the challenges of working from home, PartnerCentric Affiliate Manager Tara Watson said, "The hardest part is the lack of human interaction. While it's easier to get things done during the day—like errands, or doctor's appointments—from the home rather than a corporate office, I probably do more evening work than I otherwise would."

    The story also included comments from Samantha Morris, an affiliate program director at PartnerCentric, about the perks of working from home.

    "The best part is the freedom to make your own schedule," Morris said. "Nobody tells you how to structure your day. While you have to be really disciplined in the work you do, it's easier because you also love your job more."

     
    The evolution of the online marketing channels and new media

    The eMarketing association conference held at the Crowne Plaza in San Francisco from April 24th – 26th was surprisingly the most informative event I have been to in some time. I had the privilege of listening to presentations by some of the top executives in the e commerce space including the conference keynote address given by S. Gaylord Murray Vice president of Brand Marketing for Yahoo. The audience was comprised of many of the top marketing executives for some of the largest brands in e commerce.

    Mr. Murray included information in his presentation concerning new media technology being placed in control of the consumer and expressed the need for brands to invest in new technology marketing exploration. Many of the presenters all had something to say concerning consumers being in control of the many context based sites that are now showing heightened popularity with consumer traffic, many give the rise in popularity of sites such as Myspace.com, Youtube.com and others to the fact that consumers can control the environment as well as interact and feel as though they are part of a community.

    Community marketing logic and consumer brand outreach is something that was emphasized at the e Marketing Association conference through the presentation given by the President of MSNBC.com Charlie Tillinghast, his keynote address was riveting concerning new media branding techniques centered on content vs. context, appealing to consumer emotion, and community marketing logic driven platforms online. Interactive consumer controlled engagements are top traffic generators, managing a companies brand through these community portals he mentioned was a concern and it is up to e marketers to ensure brand control.

    New media exploration is here and now, Broad Band reach is soaring, Ipods, Cell phones, game consoles are all within the new mobile media categories and with consumers controlling their televisions with Tivo and DVR they are skipping through the commercials and enjoying unsolicited TV. Reaching consumers who are in control of their experiences with mobile media, and both the offline and online channels, can be challenging, ensuring that some type of reward driven opportunity exists might enhance the applications for marketers to reach these consumers.

    Mr. Greg Stuart CEO of the IAB (Interactive Advertising Bureau) expressed a great concern of e commerce retailers losing more then $96 Billion a year to wasted advertising online. Mr. Stuart expressed a need for a higher targeted approach concerning marketers reaching out to consumers. He also emphasized that retailers do not lose sight of what they consider valuable concerning the events triggers on their sites from their media reach. Event values can be placed not only on immediate ROI but also on repeat visitors, email sign up rates, and other brand reach marketing endeavors. Ensuring that all traffic and engagement events are monitored and scrutinized through the use of metrics software to ensure the event values are factored into a brand overall success.

    His break down concerning suggested marketing budget allocation for e retailers was broken down as follows:

    70% To what you know works
    20% To innovative or branding media
    10% New Media Experiences


    Quantifying a formula for your company’s events and monitoring sales through direct relation to these events can help your company in measuring your brand effectiveness.
    How much value do you pace on an email sign up? Or a consumer referring your site to a friend? Companies should ensure the successful measurements of all brand engaged or website triggered events are monitored and monetized to some degree to support their marketing endeavors.


    The eMarketing Association event also included an incredible welcome reception sponsored by Yahoo.com. Yahoo-tinies were handed out freely on top of the Crowne Plaza overlooking downtown San Francisco, it was a fabulous event and I had the privilege of discussing e marketing trends with the President and CEO of the eMarketing Association Mr. Robert Fleming. The eMA strives to educate, advance professional development and legislation for individuals and companies engaged in e marketing. If you are interested in gaining admittance into the e marketing association please visit: http://www.emarketingassociation.com

    Jump in the cab and race to Ad Tech!

    Video and impactfull consumer acquisition

    Ad tech San Francisco 2006; Speechless, the amount of new media information here is overwhelming, I will tell you this: Start researching this new technology, it is here and consumers are ready, are you? One of the highlights of the show was the focus on video, video is hot and now, controlling it is another story. I have a list of must see companies concerning video and the practical application of it to increase your brand exposure and your consumer reach. Video is engaging and impactfull, viral videos were the buzz of the show, many large brands are interested in capturing a youth audience using this new medium, taking the video to the audience is the secret sauce of many e commerce and ad media companies at this event. www.Youutube.com and some of the more enlightening videos that are showcased on the site was a hot topic of discussion concerning the application of video online.


    ROVION a company that creates inPerson TM video’s, showcased a case study using video technology for The Miss America Pageant on TVGuide.com. The inPerson TM video featured Deirdre Downs Miss America 2005; the spot greeted visitors to the site and explained that by clicking on her image they (the consumer) would be transported to CMT.com to learn more about all of this year’s contestants. The following was noted in the case study:

    31.34% watched the entire video
    36.37% interactivity rate
    7.38% Clicked through to CMT.com

    If you’re interested in any form of video media production, these are the companies to watch and connect with.

    Video Applications
    Viral Video
    Video Site Host
    Web Spots
    Email Blasts

    Video Application Resources
    Streaming media magazine – http://www.StreamingMedia.com
    ROVION – http://www.rovion.com
    Interactive Web Video Production – http://www.NetXStudios.com

    Mobile media - Text – Voice and beyond

    The spawn of the internet revolution mobile media is one of the first new channels to arise in over 50 years, and will quickly become a primary means of reaching out to our customers. “The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues.” (MMA)

    The cell phone industry began offering the codes two years ago as a way for marketers to interact with customers who use text messaging. In the first year, 150 companies licensed more than 450 five-digit codes. In 2005 the number of codes issued grew, you can license short codes through a Web site, www.usshortcodes.com.

    Mobile Media Applications
    Mobile couponing
    Mobile ticketing
    Contest Entries
    Sweepstakes
    Trivia
    Polls
    Text 2 Screen
    Advertising
    Live Events
    Consumer Acquisition

    Mobile Media Resources
    Mobile Marketing Association http://www.MMA.com
    NeoMedia Technologies http://www.NEOM.com
    PaperClick – http://www.paperclick.com/
    Gaviteck Mobile Digit - http://www.gavitec.com/
    SoapBox Mobile – http://www.Soapboxmobile.com


    Overall the San Francisco events surrounding Ad Tech and eMarketing Association 2006 were progressive, insightful, and full of information concerning the current and best new media practices.

    A Special note must be mentioned of the following companies that in 2006 have shown the most interest overall based on my experiences speaking with others in my field.

    Affiliate Management
    PartnerCentric Inc – http://www.Partnercentric.com
    One of the top affiliate marketing management companies online to date, their expansion and increase in client for the 2006 year shows a valuable interest in this channel by major brands.

    Email Management
    Silverpop – http://www.Silverpop.com
    Their lifecycle approach to email targeting is beyond imagination, for interest in gaining an increased conversion, open and respond rate of your in house list this is the company to contact concerning email analysis and management.

    Web Statistics
    Core metrics – http://www.Coremetrics.com
    The buzz in statistics is Core Metrics; this company is leading the way in web analytics software. The companies live

    Lead Generation
    CoRegMedia – http://www.Coregmedia.com
    Very exciting things happening with this company concerning CoReg!

    Ad Serving and Ad Management
    Ad Juggler – http://www.AdJuggler.com
    AdJuggler Enterprise 5.3 introduces a new form of dynamic ad tag that will allow for easier deployment of multiple ad tags on the same page.


    Website - Mobile Content Translation
    McElroy Translation - http://www.mcelroytranslation.com
    Interested in attracting the Spanish, Chinese, or German speaking market place? McElroy translation is an exciting company that offers a valuable service!

    Exciting Companies and Advertiser Tools

    Rovion InPerson TM Video Advertising – They will even hire the actors and create the scripts!
    http://www.Rovion.com


    7Search.com – PPC starting at 1 cent! Hot Hot!
    http://www.7Search.com


    Host My Site – Website hosting for those who enjoy customer service!
    http://www.hostmysite.com


    GoogSpy.com – See what your competitors are bidding on in Google and at what price!
    http://www.googspy.com


    Website Services Magazine – Catch the Buzz in e commerce!
    http://www.websiteservices.com


    Kontera ContentLink TM - In Text Advertising, you have to see this, watch their demo!
    http://www.Kontera.com


    Ranking.com – Internet traffic Popularity.. People are talking about this again it’s hot!
    http://www.ranking.com


    REVShare – Affiliates selling products on TV? With over 1000 television properties!
    http://www.revshare.com


    Who’s Calling – Are you tracking and measuring your phone sales?
    http://www.whoscalling.com/

    Both events were interesting and stimulating! I look forward to joining my PartnerCentric Inc team mates once again in our next scheduled trip to Affiliate Summit in Orlando Florida July 2006!

     
    Travelersshoppes.com Finds Success Selling Luggage, Bags, and Travel items Online.

    Travelersshoppes.com, a family owned and operated gift, travel, and business items store has launched their new online store with the help of the development team from the marketing services division of PartnerCentric Inc. Travelersshoppes.com been serving the greater Cleveland area since 1906, and is now able to provide their luggage, bags, and online travel accessories to the world wide community. The tradition of high quality service matched with top of the line luggage, bags, and travel products still continues into its fourth generation of ownership.

    Travelersshoppes.com offers name brand luggage at affordable prices including luggage from brands such as Victorinox Swiss Army, Bosca, Lodis, Kipling, Samsonite Luggage, Kenneth Cole Luggage, and many other top luggage name brands. Travelers Shoppe's has an incredible Tumi Boutique that includes fine Tumi products from the Tumi Signature, Tumi Formula T, and Tumi Elements collections.

    The Travelersshoppes.com marketing efforts include using various e-commerce channels. In 2006 they have seen a substantial increase in sales utilizing these new advertising channels. PartnerCentric Inc marketing services division under the direction of Heather Paulson was hired in 2006 to oversee the development, launch, and marketing efforts for the Travelers Shoppe's, including re-launching the company's main website.

    Alex Frankel, ecommerce director for Travelers Shoppe is thrilled with the results as well as the dedication of the MSD team to the success of his account. "It's been an absolutely great experience working with Heather Paulson and the whole PartnerCentric Inc team. I truly enjoyed the quality of service, responsiveness to questions, attention to detail and customer-focused service. Their technical knowledge and creative application is very impressive. Through PartnerCentric Inc's guidance our site has seen nothing but strong improvements in all areas".

    Luggage, Bags, Duffle Bags, Backpacks, Briefcases, and More!

    Whether its luggage, a gift, or something personal, the Travelers Shoppe's offers the ease of shopping by price range, luggage brand, or by travel item category. The re-launch of their website has been a success, and the 2006 - 2007 luggage sales will be expected to increase based on previous performance.

    Additional Information concerning the travelersshoppes.com toll free at 1-800-868-8444 E-mail us at info@travelersshoppes.com.

     
    PartnerCentric Teams with AMWSO for Global Reach New Partnership will Offer Customers Enhanced Services and True Global Penetration

    SANTA BARBARA, Calif. (April 11, 2006) - PartnerCentric Inc. a provider of managed affiliate marketing services, today announced that it will be merging forces with AMWSO, a professional affiliate management group based in Thailand, but with strong market penetration in the U.S. and Canada. The alliance will greatly expand PartnerCentric's base of experienced affiliate managers and will allow them to offer their clients true round-the-clock attention through the addition of the English speaking Asian-based satellite office. The deal also includes bringing AMWSO's Director, Chris Sanderson, into the fold - adding his strong reputation and wealth of experience to the company's offering of talent. Chris' expertise with LinkShare, combined with PartnerCentric founder Linda Woods' specialty with Commission Junction accounts, will bring a panoply of knowledge to their account management skills allowing them to generate more affiliate-based revenue for their clients.

    "For the last three years, PartnerCentric has grown at an annual rate of over 300-percent," explains Linda Woods, president of PartnerCentric Inc. "Given this kind of fantastic growth rate, PartnerCentric is always on the lookout for talented affiliate program managers that allow us to better service our accounts and continue to grow. By merging the talent and experience of Chris Sanderson and his team with our own, our clients will benefit through unparalleled customer service in more global markets than ever before."

    "AMWSO has always put performance and customer satisfaction at the top of our agenda," said Chris Sanderson, President of AMWSO. "Because of this reputation for excellence, we are especially pleased to be joining with PartnerCentric who enjoys an equally sterling reputation in the affiliate marketing arena."

    For more information on PartnerCentric's programs or managed services, email sales@partnercentric.com or call 805-569-8750.

    About AMWSO
    AMWSO.com is a leading provider of affiliate marketing management, development, and creative support solutions for both merchants and affiliates. The company offers a broad array of tools to assist its partners and merchants to streamline operations and increase sales. AMWSO maintains a comprehensive integrated approach to drive merchant programs through ethical marketing practices. WSO originally commenced its web services operations in 1996, later adding affiliate marketing under the division name AMWSO, and has delivered solutions for hundreds of companies, building a client portfolio that includes Internet start-ups, small businesses, and global brands.

    About PartnerCentric Inc.
    Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300-percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to core their affiliate expertise, PartnerCentric offers a wide array of high powered marketing services, including: Search Engine Management, Search Engine Optimization, Web site development with full creative services, eCommerce conversion & analytics, email marketing, Media Buying, "buzz" marketing and more.

    Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with eCommerce companies to build powerful internet marketing strategies and profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or via email at sales@partnercentric.com

     
    PartnerCentric to be Featured at Largest Virtual Tradeshow for eCommerce Marketers -- eComXpo 2006 -- Will Host their Own Show in Show.

    Listen to CEO Linda Woods' PRWEB interview describing the exciting new "Show in Show" venue for promoting client affiliate programs.

    PartnerCentric, (www.partnercentric.com), a provider of managed affiliate marketing services, today announced that the company was handpicked by eComXpo to participate in the tradeshow s exclusive  Show in Show section. PartnerCentric will be exhibiting the  Jetson way, virtually, at the largest online tradeshow for eCommerce marketers for the third time. At eComXpo 2006, PartnerCentric will demonstrate the revenue-generating power of their managed affiliate programs to a targeted and motivated audience. In addition, it will allow attendees to hear the latest in eCommerce marketing technology trends, covering such topics as email, search, affiliate, regulatory issues, branding and advertising  all without the hassle of leaving home, office or computer. Best of all, it s free for attendees this year!

    Santa Barbara, CA (PRWEB) April 4, 2006 -- PartnerCentric, (www.partnercentric.com), a provider of managed affiliate marketing services, today announced that the company was handpicked by eComXpo to participate in the tradeshow s exclusive  Show in Show section. PartnerCentric will be exhibiting the  Jetson way, virtually, at the largest online tradeshow for eCommerce marketers for the third time. At eComXpo 2006, PartnerCentric will demonstrate the revenue-generating power of their managed affiliate programs to a targeted and motivated audience. In addition, it will allow attendees to hear the latest in eCommerce marketing technology trends, covering such topics as email, search, affiliate, regulatory issues, branding and advertising -- all without the hassle of leaving home, office or computer. Best of all, it s free for attendees this year.

     eComXpo is a great show for us to meet potential clients, learn the latest in the industry and meet with great new affiliates who are looking for new revenue-generating programs, said PartnerCentric CEO Linda Woods.  With the online marketplace heating up, this show has really grown in popularity and acceptance. I think the high attendee numbers prove that the online tradeshow model has truly come of age.

    PartnerCentric is one of only a handful of companies chosen to be featured in the special  Show in Show feature. In addition to having a branded presence on the main show floor, visitors can click on PartnerCentric s  Show in Show tab. This brings up a graphic-rich, interactive mini-trade show that features 31 of PartnerCentric s clients replete with booth staff to chat with about the opportunities in that affiliate program. This area will also include each program s features and current promotions, plus visitors will have a chance to register for  door prizes. Some of the companies represented are National Geographic, 21st Century Auto Insurance, Jiggerbug, The Company Store and Club Mom.

    How It Works?
    Once an affiliate enters PartnerCentric s booth, they are able to communicate with booth staffers using instant chat messaging, email, vCard exchange, Skype or by simply picking up the phone, where appropriate. The communication interface also allows booth staffers and booth guests to see each other s bio and personal message, as well as their personal avatar or icon. Booth staffers will receive reports listing everyone who visited their booth, including transcripts of any communications within the booth.

    There are also over 100 lectures, panels and presentations in the Education Center that are conducted by some of Internet marketing s best minds. PartnerCentric President, Linda Woods, will appear on a panel addressing  The Future of Affiliate Marketing with marketing guru Declan Dunn, and noted colleagues Beth Kirsch and Ola Edvardson.

    For more information on PartnerCentric s programs or managed services, visit our Web site at www.partnercentric.com or call 805-569-8750.

    About PartnerCentric Inc.
    Founded in 2000, PartnerCentric has quickly emerged as the premiere outsourced affiliate program management group in the industry. With an annual growth rate of nearly 300-percent, PartnerCentric boasts an impressive list of clients from around the country and staffers around the world. In addition to core their affiliate expertise, PartnerCentric offers a wide array of high powered marketing services, including: Search Engine Management, Search Engine Optimization, Web site development, eCommerce conversion & analytics, email marketing,  buzz marketing and more.

    Headquartered in Santa Barbara, Calif., PartnerCentric specializes in working with eCommerce companies to build profitable affiliate programs that generate effortless incremental revenue. For customer testimonials and more information, contact us at 805-569-8750 or visit our Web site at www.partnercentric.com.

     
    Wynn Las Vegas Launches Hotel, Entertainment and Travel Affiliate Program and is Featured On "5 Star Affiliate Programs"

    Wynn Las Vegas is the first Las Vegas luxury resort hotel to combine two of the most successful online industries into one affiliate program: travel and online entertainment tickets.

    Costa Mesa, CA (PRWEB) January 30, 2006 -- 5 Star Affiliate Programs at www.5starAffiliatePrograms.com is excited to announce that Wynn Las Vegas, a globally recognized resort hotel has launched a new entertainment and travel affiliate program.

    "We are proud to have Wynn Las Vegas join the 5 Star family of top rated affiliate programs," says Linda Buquet, a prominent Affiliate Management Consultant and President of 5 Star Affiliate Programs. "For the 1st time this luxury resort hotel is providing webmasters the opportunity to make money by offering the excitement and splendor of Wynn Las Vegas."

    The new Wynn Las Vegas Affiliate Program offers webmasters and affiliates the chance to earn commissions on Wynn Las Vegas Hotel bookings, Las Vegas Show Tickets and even Gift Certificates and Travel Packages. Wynn Las Vegas has partnered with Commission Junction, a trusted 3rd party affiliate network and is managed by PartnerCentric, the leading Outsourced Affiliate Management Company.

    Read the Star Review and get complete details about the Wynn Las Vegas Affiliate Program here: http://www.5staraffiliateprograms.com/wynn-las-vegas.html

    About Wynn Las Vegas

    Wynn Resorts is traded on the Nasdaq stock exchange under the ticker symbol WYNN and, since December 2004, it has been part of the NASDAQ-100 Index. Wynn Las Vegas, a $2.7 billion luxury hotel and destination casino resort located on the Las Vegas Strip, opened to the public on April 28, 2005. Wynn Las Vegas features 2,716 luxurious guest rooms and suites; an 111,000 square foot casino; 22 food and beverage outlets; an on-site 18-hole golf course; approximately 223,000 square feet of meeting space; an on-site Ferrari and Maserati dealership; and approximately 76,000 square feet of retail space. For more information, visit www.wynnlasvegas.com.

    About 5 Star Affiliate Programs

    5 Star Affiliate Programs is a premiere directory of carefully selected, high integrity affiliate programs that are pro-actively managed. The site offers affiliate marketing news, blogs and forums to help affiliates as well as merchants be more successful and achieve greater ROI from their online marketing efforts. The 5 Star Network of sites also includes www.5starBlogs.com - a premier blog promotion directory and www.CatalysteMarketing.com an affiliate management consulting company.

     
    Direct Response Financial Services Teams Up With PartnerCentric.com To Boost Affiliate Sales

    LOS ANGELES, December 15, 2005 - In an effort to further boost its growing Direct2Own sales, Direct Response Financial Services, Inc. (OTC BB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced it has signed an agreement with PartnerCentric.com to increase Direct2Own's affiliate-generated sales revenues. PartnerCentric Inc. is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. PartnerCentric's complete menu of internet marketing services include: Affiliate Marketing Strategy & Consulting; Complete Turnkey Affiliate Program Outsourced Management; Recruiting, Affiliate Development and Partner Relations; Pay-Per-Click, Search Engines, Email Marketing, and Media Buying; Web Site Conversion Rate and Performance Analysis; Web Site Design and Remodels.

    "We are pleased to be awarded the Direct2Own account. We feel their value proposition offering computers and TVs to credit-challenged consumers is very compelling. We know there is demand for their offering and we look forward to working with Direct2Own to deliver to them an affiliate program that will significantly impact their sales," stated Linda Woods, President and CEO of PartnerCentric.com.

    "Based on our own print, TV and Internet advertising alone, we have produced significant revenues at Direct2Own that have led to record financial results for our company. Now we want to further leverage the affiliate marketing power of the internet. In doing so we have decided to work with the best, PartnerCentric.com. We have seen how their program has built strong ROI results for other retail marketers and we seek to do the same," stated T. Randolph Catanese, CEO and President of Direct Response Financial Services, Inc.

    Direct2Own enables individuals with no credit or bad credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. Direct2Own also functions as a platform to sell debit cards to the target customer group. Customers will also have the opportunity to acquire a Direct Card Services DCS Media Card MasterCard which will additionally enable customers to make timely payments for purchased products. Further, Direct2Own will offer a credit building service to customers on a monthly subscription basis.

    About Direct Response Financial Services, Inc.

    Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net. To learn more about its pre-paid products please visit http://www.dcsmediacard.com. And, to learn more about the Company's consumer electronics offers please visit http://www.Direct2own.com.

    Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.

    Contact:
    MCC Financial Services
    Dilek Mir, 310-453-4667 x 235
    ir@mccglobal.com
    www.drfs.net

     
    PartnerCentric to participate in the 2006 Affiliate Summit.

    Santa Barbara, CA (PRWEB) December 13, 2005 -PartnerCentric, Inc. today released details on their participation in the 2006 Affiliate Summit scheduled for January 8-10 in Las Vegas, NV.

    This is the second year that Partnercentric will be exhibiting at the event. The affiliate marketing firm will also have two speakers representing the organization, speaking on two separate topics. Affiliate Summit has become a staple event in the affiliate marketing industry and gains more momentum with every each show.

    "We are excited about making our second appearance as exhibitors at this prestigious event. We know that it's hard for all our clients to put resources towards every trade show out there, so we make sure that our clients have a presence through our booth at this major affiliate show. This show will be especially great, with 10 PartnerCentric staffers attending and a cool Parisian Cafe booth theme replete with espresso drinks! We're also thrilled to be co-sponsoring with our clients, Wynn Hotel and Digital River One Network, THE event of the show, the The Pure Imagination Party, a chocolate themed decadent extravagant party Tuesday night at the luxurious Wynn Hotel. Tickets ONLY available at the PC booth and the OneNetwork booth. " said Linda Woods, President and CEO of PartnerCentric.com.

    About PartnerCentric, Inc.
    PartnerCentric, Inc, is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. Instead of just one account manager, you get at least three professionals guiding your internet marketing strategy.

    CONTACT INFORMATION:
    Laura Lake
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    PartnerCentric Launches Holiday Blitz 2005

    Santa Barbara, CA (PRWEB) November 1, 2005 -PartnerCentric, Inc. today announces the launch of Holiday Blitz 2005.

    The Partnercentric Holiday Blitz 2005 gives affiliates working in any business model and of any earning potential a chance to compete for over $25,000 in cash and prizes. The contest spans nine areas of competition with three themes and over 60 prizes. Twenty merchants are participating with prizes ranging from $2,500 in cash to am eight day vacation for two.

    "Everyone loves contests and with so many prizes and so many ways to win, we hope everyone finds a program (or 2) they can get excited about and really promote. Even newbies can win with the way we have these contests set up - not just the usual top performers!"said Linda Woods, President and CEO of PartnerCentric.com.

    ""Great contests! I won 2nd place in the National Geographic one last year, and hope to win at least something this year...I'm wondering if I need to specifically register to participate in this contest, or if I'm entered automatically. If I need to register, sign me up!" said Adam Sass.

    About PartnerCentric, Inc.
    PartnerCentric, Inc, is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. Instead of just one account manager, you get at least three professionals guiding your internet marketing strategy.

    CONTACT INFORMATION:
    Laura Lake
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    PartnerCentric Launches Affiliate Center

    Santa Barbara, CA (PRWEB) August 3, 2005 -PartnerCentric, Inc. today announces the launch of the Partnercentric Affiliate Center located at http://affiliates.partnercentric.com.

    "We realize that basically nothing happens in affiliate marketing without affiliates. So, this new Affiliate Center is part of our ongoing commitment to providing affiliates with top notch tools, support and resources to help them succeed. It's the Year of the Affiliate!" said Linda Woods, President and CEO of PartnerCentric.com.

    For the first time Partnercentric gives affiliates a single point of reference for all programs managed by Partnercentric. Affiliates will find all the details and information that they will need to make a decision on working with a Partnercentric merchant. The Affiliate Center also gives affiliates that ability to join programs, preview creative, learn about coupons and special offers, view merchant agreements and contact Partnercentric for support.

    "Well, I'd have to say that working with Partner Centric been a wonderful experience. You have steered us toward great merchants/offers to work with. You have been very responsive to our needs and are always willing to work closely with us to explore ways to maximize revenue through various channels." said Sharon Mathias of Memolink Corporation.

    About PartnerCentric, Inc.
    PartnerCentric, Inc, is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. Instead of just one account manager, you get at least three professionals guiding your internet marketing strategy.

    CONTACT INFORMATION:
    Laura Lake
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    PartnerCentric sponsors holiday contest with prizes worth $70,000

    Santa Barbara, California (Nov. 9, 2004) - PartnerCentric, an international leader among outsourced affiliate marketing and management companies, today announced it has partnered with a variety of their clients to sponsor  The Ultimate Holiday Contest for those who promote their marketing campaigns.

    PartnerCentric has partnered with 16 e-commerce advertisers in order to offer $70,000 worth of prizes, including a domestic vacation worth more than $10,000, cash prizes of as much as $40,000 and new furniture, among other prizes to their clients affiliates.

    "We at PartnerCentric value the people who help our merchants promote their campaigns, and we want to not only reward those people who work so hard to market these products and services online, but also to make it exciting and fun," said Linda Woods, President/CEO of PartnerCentric.

    Participants enter the contest by choosing which products and services they wish to promote and then joining that affiliate program. Prizes are awarded based on each individual's performance during the months of November and December. PartnerCentric will recognize affiliate marketers and award prizes for the following categories: top performer, most improved, best rookie and other categories designed to allow all sizes of affiliate publishers to win. The contest ends at midnight on Dec. 31, 2004.

    There are two cash grand prizes; $20,000 cash for the top performer in the 4LowRates.com program and $10,000 cash in the MyPayDayLoan.com program. In addition, another grand prize is a trip for two worth more than $10,000 offered by National Geographic. The trip will take the winner and a guest on an eight-day journey on board a vintage Pullman train car through western America's National Parks, including the Grand Canyon, Zion, Yellowstone and the Grand Teton. Many other cash prizes, gift certificates and great products like furniture, vitamins, software and movie memorabilia are also being offered.

    "This contest gives us the opportunity to energize our top affiliate partners, and also gives people who are new to our network a chance to shine," Woods said. "We recognize how hard our partners must work to get their messages across to consumers during the busy holiday shopping season, and this contest is our way of saying thanks for their efforts."

    PartnerCentric merchants who are participating in the contest are: 4LowRates.com, MyPayDayLoan.com, National Geographic, 21st Century Insurance, UEShop.com, NicheRetail.com, ChatDollars.com, 911healthshop, BeerMachine.com, WildDivine.com, GiftCards.com, LifeScript.com, GeneTree.com, JingleGram.com, MasterReplica.com and Cosmond.com. The programs utilize multiple affiliate marketing networks including Commission Junction, DirectTrack and MyAffiliateProgram.

    About PartnerCentric
    PartnerCentric, Inc., was founded by Linda Woods for the purpose of providing the very best in online marketing management and consulting services. Linda has long been known in the marketing industry as the Affiliate Goddess. At PartnerCentric she has paired her no-nonsense approach to marketing with one of the best marketing teams in the business. The PartnerCentric team consists of experts in every aspect of affiliate marketing -- from customer service and strategic planning to public relations and search engine optimization. PartnerCentric brings a team approach to every client, giving help and support in all areas.

    CONTACT INFORMATION:
    Laura Schneider
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    Luggage Online Unites with PartnerCentric, Inc. to Boost their Affiliate Marketing Program

    Santa Barbara, CA (PRWEB) September 3, 2004  PartnerCentric, Inc. today announces the launch of a revamped affiliate marketing program with the Luggage Online to promote their sizable online store.

     We re delighted to be awarded the Luggage Online account. This well established, superior brand with a mature LinkShare affiliate program fits in perfectly with our company s philosophy of commitment to high quality, high integrity business practices and we look forward to helping expand this program even more. said Linda Woods, President and CEO of PartnerCentric.com.

    Affiliate marketers can earn 8% commission on every sale that they refer to Luggage Online. The online store contains more than 1,700 products including luggage, business cases, travel accessories, and much more. The Luggage Online affiliate program uses tracking provided by LinkShare. The Instant Page Creator (IPC), an advanced tool for building customized pages for affiliates is also being rolled out by PartnerCentric to help affiliates use sophisticated datafeed information more conveniently.

     Luggage Online is very excited to re-launch our affiliate program with a leader in the performance marketing industry - PartnerCentric. Our affiliate program has played a significant role in Luggage Online s success in the past 6 years, and this new relationship will bring our program to the next level. I believe the enormous effort both companies are making in improving the program will result in a truly top-notch affiliate program that will meet and exceed the needs of our affiliate partners. said Tim Jacobsen, Vice President of Ecommerce for Luggage Online.

    About Luggage Online
    Luggage Online is the Internet division of a well-established luggage enterprise founded in 1927. With over 1,700 products by over 70 different brands, Luggage Online offers a selection of luggage and travel accessories that will meet any budget and any lifestyle. Top brand names include Tumi, Samsonite, Kenneth Cole, Travelpro and many more. Luggage Online compliments their wide selection with top-notch customer service by offering free shipping, free returns and a low-price guarantee.

    About PartnerCentric, Inc.
    PartnerCentric, Inc, is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. Instead of just one account manager, you get at least three professionals guiding your internet marketing strategy.

    CONTACT INFORMATION:
    Laura Schneider
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    National Geographic Teams Up with PartnerCentric, Inc. to Jumpstart their Affiliate Marketing Program

    Santa Barbara, CA (PRWEB) August 27, 2004  PartnerCentric, Inc. today announces the launch of a new affiliate marketing program with the National Geographic to promote their unique online store.

     National Geographic has a fantastic affiliate program. This program offers many benefits to not only the affiliate marketer, but the consumer as well. Our goal is to inject the program with new energy and concentrated focus and drive it into new levels of success. said Linda Woods, President of PartnerCentric.com.

    Affiliate marketers can earn 10% commission on every sale that they refer to National Geographic. The online store contains more than 1,000 products including unique home decor, clothing, books, posters, magazines, maps, globes, outdoor gear, timeless videos, DVDs, unusual gifts, educational CD-ROMS, and much more. The National Geographic affiliate program is using tracking provided by Commission Junction.

    About National Geographic
    Founded in 1888, the National Geographic Society is one of the largest nonprofit scientific and educational organizations in the world. It reaches more than 270 million people worldwide each month through its five magazines, the National Geographic Channel, television documentaries, films, books, videos and DVDs, maps and interactive media. National Geographic has funded more than 7,500 scientific research projects and supports an education program combating geographic illiteracy.

    National Geographic Enterprises includes licensing, a catalog business, online commerce and retail. These units oversee the merchandise related to the National Geographic brand worldwide. To experience the online store, log onto www.shopng.com. For more information about National Geographic, log onto www.nationalgeographic.com.

    About PartnerCentric, Inc.
    PartnerCentric, Inc, is an internet marketing consulting agency started in 2000, that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. Instead of just one account manager, you get at least three professionals guiding your internet marketing strategy.

    CONTACT INFORMATION:
    Wade Sisson
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    Santa Barbara based Internet marketing consulting agency expands staff and remote offices to keep up with the demand.

    Santa Barbara, CA (PRWEB) August 16, 2004 - PartnerCentric, Inc. an Internet marketing agency specializing in building and developing profitable affiliate programs for E-Commerce companies, today announced that Michael Bump and Laura Schneider have joined the company. Michael Bump will be working as Business Development Manager and Laura Schneider as Operations Manager.

     The demand for outsourced affiliate marketing program management is explosive. Companies of all sizes are realizing that developing online partnerships is a critical part of their online marketing mix. We're hiring the very best people where they live in order to offer our clients the experience they need to add or improve this powerful long term, reliable sales channel said Linda Woods, founder and president of PartnerCentric, Inc.

    As Business Development Manager, Bump will be teaming up on some of the technical facets of the company including several new projects that PartnerCentric is working on to deliver more value to our partners. Bump joins the PartnerCentric team after most recently helping create, design, launch and manage AdvertisingRevenueService.com.

     I share in the same vision Linda and the rest of the professionals on the PartnerCentric team have, which is, doing whatever it takes to deliver sound management, superior customer service and solid results to our partners is what we're all about, Bump said.

    As Operations Manager, Schneider will be working side-by-side with President Linda Woods in the growth and development of PartnerCentric, Inc. Laura comes to PartnerCentric after serving as Sales and Business development manager of Revenue Partners. Schneider also serves as the current Marketing editor at About.com.

     PartnerCentric is a company on the move; you can't help but get excited about being a part of it. There is something extraordinary about pairing up Merchants with Affiliate Marketers and seeing the benefits that both receive from the partnership - that is what PartnerCentric is all about, Schneider said.

    PartnerCentric now has 14 staff members; made up of experienced affiliate managers, team managers, and recruiters. All staff members work from remote offices, which means no matter where a business is located PartnerCentric has a staff member not too far away.

     I believe in hiring the very best people where they live and give them the support and flexibility they need in their work life to thrive and stay motivated about helping our clients build revenue through strong partnerships. said Woods.

    About PartnerCentric, Inc.

    PartnerCentric, Inc, is an Internet marketing consulting agency started in 2000, (formerly known as AffiliateGoddess.com) that specializes in working with E-Commerce companies to build and develop profitable affiliate programs, strategic partnerships, Pay-per-click search campaigns and conversion rate improvements. With its headquarters in Santa Barbara, California and consultants throughout the United States, they are able to offer a unique team approach to every account. Instead of just one account manager, you get at least three professionals guiding your Internet marketing strategy, each with a different focus of experience.

    CONTACT INFORMATION:
    PartnerCentric, Inc.
    805.569.8750
    805.569.8751
    http://www.partnercentric.com

     
    Affiliate Goddess becomes PartnerCentric, Inc.

    (Santa Barbara, CA  March 29) Linda Woods, owner and President of AffiliateGoddess.com announces the launch of PartnerCentric, Inc., (PartnerCentric.com) an internet marketing consultancy group that assists companies to develop, implement, manage and improve a "partner-centric" affiliate marketing program, as well as expanding their services to include pay-per-click search engine management, media buying and email marketing management. According to Ms. Woods, President of PartnerCentric, "Most people in the affiliate marketing industry already know us as very affiliate-friendly and partner centered, so the name PartnerCentric was a perfect fit for our new name.

    PartnerCentric offers strategy consulting and coaching, affiliate marketing corporate training, affiliate recruitment and total outsourced management services. Ms. Woods has, since 2000, assisted over 100 companies, large and small, launch or improve their affiliate programs. In her new venture she also brings together an outstanding team of online marketing veterans who are primed to enhance and maximize the ROI for their clients in other vital online marketing channels.

     Our expertise includes selecting an affiliate tracking software solution, recruiting quality partners & affiliates, and creating innovative linking & payout strategies that work, says Ms. Woods.  Consulting sessions can also include how to implement cutting edge internet marketing principles such as conversion rate improvements, email marketing campaigns, developing successful long term strategic partnerships, media buying, pay-per-click search campaign management and site optimization techniques to bring your website to the next level of success.

    Ms. Woods began her involvement with affiliate marketing at practically its inception. Starting in the late 90's as Director of Internet Marketing for a web design firm, in 1999 she joined industry leader, Commission Junction, as their affiliate recruitment manager. After leaving CJ in 2000, she formed her own Internet consultancy, enjoying rapid growth and establishing herself as a industry expert during the dot-com heyday. During 2002, one of her contracts was to create and act as Director of KowaBunga Technologies Team Affiliate outsourced management division, helping dozens of companies using the MyAffiliateProgram software achieve success with their programs.

    The Affiliate Goddess Outsourced Management Service was launched in early 2003 and has now become PartnerCentric.com, employing internet professionals from all over the U.S. and servicing dozens of clients worldwide.  I founded PartnerCentric as the next logical step in providing the very best in online marketing management and consulting services, says Ms. Woods.  PartnerCentric consists of some of the best people in the business working with our clients on their affiliate programs, advertising campaigns and conversion rate improvements. We use a team approach on every account. Instead of just one account manager, you get at least 3 professionals guiding your marketing strategy, depending on the level of service you choose.

    One of PartnerCentric s partners, Linda Buquet, is the owner of the well-respected affiliate program review site, www.5staraffiliateprograms.com. Ms. Buquet also moderates a number of affiliate-centric discussion forums and is well known in affiliate circles for promoting proactively managed, high performance, high integrity affiliate programs.

    Partnercentric s complete menu of Internet Marketing services include:

    • Affiliate Marketing Strategy & Consulting
    • Complete Turnkey Affiliate Program Outsourced Management
    • Recruiting, Affiliate Development and Partner Relations
    • Pay-Per-Click, Search Engines, Email Marketing, and Media Buying
    • Web Site Conversion Rate and Performance Analysis
    • Web Site Design and Remodels

    PartnerCentric, Inc. is located at:

    27 W. Anapamu St. Suite 205,
    Santa Barbara, CA 93101

    Telephone: 805.966.1925

    For Sales and Info: sales@partnercentric.com
    Linda Woods, President: linda@partnercentric.com

     
    Internet advertiser disputes 'adware' label

    Linda Woods and others give their thoughts in this informative article.

    Thieves. Hijackers. Online devils.

    Those are a few of the opinions that people voice about 180solutions, a Bellevue online advertising company that announced $40 million in financing this week. Full Story...

     

     

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