Meet our team of Internet Marketing Professionals

Linda Woods, President of PartnerCentric, Inc., has been involved with affiliate marketing practically since its inception. Starting in the late 1990s as Director of Internet Marketing for a Web design firm, she moved on to then-startup Commission Junction in 1999. Linda started her own Internet marketing consultancy in 2000, did business development for KowaBunga! Technologies and over the years has helped hundreds of other companies both large and small start and manage effective affiliate programs.

PartnerCentric's unique Outsourced Affiliate Management Service was launched in 2003 and now has more than 45 clients with brand names such as National Geographic, Quicken Loans, aigdirect.com (formerly 21st Century Auto Insurance) and HanoverDirect's five catalog brands. A frequent speaker at affiliate-related events, Linda has also been a featured columnist in "Revenue" magazine and quoted in many other online publications.

Linda hosts a weekly podcast called Affiliate Marketing Insider on WebmasterRadio.fm that explores the latest, greatest trends in affiliate marketing with special guests who are also leaders in the industry. Linda lives in paradise, also known as Santa Barbara, Calif., with her 12-year-old son. She loves to dance, dine and travel.

Joe Dalto brings a lot of sales and marketing experience - and affiliate marketing expertise - to the role of Director of Sales at PartnerCentric. Before joining PartnerCentric, Joe was a key figure in the growth and development of several successful affiliate network companies including Webclients.net (now ValuClick), Partner Weekly.com , PrimeQ.com and XtraDoh.com.

Prior to joining the Internet revolution, Joe enjoyed a successful career in the print and broadcast industries, where he held local, national and general management positions. He played a pivotal role in the startup of new radio stations and print advertising companies in several markets.

Joe's background in all forms of sales, media and marketing, coupled with vast experience in custom and original online campaign development and management, provide our customers with a high level of service and insight on winning in a very competitive marketplace.

Joe lives in Harrisburg, PA. In his free time he enjoys playing guitar, singing, woodworking, cooking and raising his three sons.

Wade Sisson is the Director of Marketing for PartnerCentric, Inc. He manages communication with our clients, affiliates and prospects and develops marketing materials to promote our company and its services. Wade also oversees trade show planning and works to develop public relations partnerships with bloggers, editors and publishers.

Wade has been part of the great Internet adventure since 1995, when he helped The Kansas City Star launch its web site and became the site's online editor for news. Prior to joining PartnerCentric Wade managed an Internet marketing team for one of the largest advertising agencies in the Midwest.

If you haven't heard of PartnerCentric before now,it's all Wade's fault. He currently resides in Kansas City, Missouri.

Amanda Lucas joined PartnerCentric after successfully managing affiliate programs since 2004. Amanda currently manages the eBay Affiliate Program, in conjunction with leading the recruitment team in all partner acquisition initiatives for PartnerCentric’s diverse client roster. Since early 2006 Amanda has developed and managed key PartnerCentric programs such as MyFax, Quicken Loans and more. Amanda has also worked with various affiliate and CPA networks, developing integral relationships for program growth.

Amanda's prior affiliate marketing experience includes managing the affiliate program for Booksonline.com, where she effectively managed programs and drove new member acquisitions for more than 20 book clubs. Amanda also has previous experience managing mortgage and insurance lead programs. Amanda resides in Southern Maine, with her husband, daughter and two cats.

Dan Fink is an affiliate program director at PartnerCentric. Dan is our resident expert at lead generation. He's launched many programs for PartnerCentric and manages, among other programs, the 21st Century Auto Insurance program, which has seen its performance double in the last year.

Dan began his interactive marketing career right out of college. He brings his knowledge and expertise in lead generation and affiliate relationships to PartnerCentric.

Dan was fresh out of college when he got his start in internet marketing when he started his first venture, the startup DivorceInteractive, Inc., which brings divorce seekers and divorce lawyers and advisers together. Then, after gaining experience in pharmaceutical advertising, Dan joined Intermark Media, where he was named their No. 1 media buyer. It was at Intermark Media that Dan learned to combat the competition in the lead generation industry and reached a production level of 10,000 quality leads per month. He has no been with PartnerCentric since 2004 and has successfully managed many different programs in his tenure.

Dan lives in North Carolina with his wife, Michelle, their cats Bachelor and Merlin and their new addition, an English bulldog named Hudson.

Tara Watson is an Affiliate Director for PartnerCentric. Tara started her career in the publishing industry working in ad production at titles such as Foreign Affairs and Forbes Magazine. She came to affiliate marketing in 2002 when she became the assistant manager of the highly successful 1-800-Flowers.com affiliate program. Eventually, Tara moved up to take over management of the program as well as the entire 1-800-Flowers family of brands, including Plow & Hearth, Hearthsong and Cheryl & Co. She has been with Partnercentric since 2004 and has managed such accounts as Quicken Loans, Irv's Luggage/Executive Essentials, Medifast Diet, and Lamps Plus. Tara lives on Long Island, New York, with her husband.

Lara Stache is a recent addition to the PartnerCentric team who is returning to affiliate marketing after working as a promotions manager for Sears Holdings Corporation.

Starting in 2004, Lara was the e-commerce marketing manager for MBM Company for nearly three years, running the LimogesJewelry.com and JewelrySavingsPlan.com affiliate programs. Now Lara is putting her affiliate program management experience and expertise to work for PartnerCentric clients.

In her free time Lara enjoys sewing, painting, reading and writing screenplays. She is currently pursuing a Master's degree in Communications and Media. Lara lives just outside of Chicago with her long-time boyfriend, Rob. She loves everything the Windy City has to offer.

Todd Taylor has worked in the performance marketing industry for more than five years and recently came to PartnerCentric from RealNetworks Inc. (NASD: RNWK), where he managed the affiliate program. Prior to RealNetworks, he helped grow TaxBrain.com into a leading online consumer tax preparation destination, including the release of a viral video that Marketing Sherpa ranked as the No. Six viral video of the year (2007).

His previous experience and background in software, hardware, communications, networking, databases, technology and consulting is an asset that helps to round out his contribution to the team. He studied economics at Carleton University, graduated from St. Lawrence College in computing and expects to start his MBA program at UW in 2010. Todd's hobbies include flying, golfing and coaching lacrosse.

Mike Kansa's Internet marketing journey started in 2003 after he finished a Marketing Communications degree at the University of Utah and began working for Overstock.com in Salt Lake City. In 2004 he was asked to help manage the growing Overstock.com affiliate program and then moved on to launch the Overstock Auctions affiliate program in early 2005, helping them become the 2nd largest auctions site on the Internet at the time.

After spending 8 years in Utah, he decided it was time to leave the beehive state for the greener pastures of California and he began working for PartnerCentric as an affiliate manager, managing affiliate programs for HP Snapfish and the Hanover Direct brands.

In 2007 he was given the opportunity to move over to the publisher side of affiliate marketing and went to consult with super affiliate coupon sites and also developed and maintained a wide variety of niche price comparison shopping sites. He’s well seasoned in the affiliate marketing space and has seen the industry evolve from many sides of the fence. Mike recently rejoined PartnerCentric in March of 2009 and is now a program manager on the eBay Partner Network team. He currently resides in Eureka, California and when not as his desk can be found surfing and mountain biking on the lost coast.

Gabrielle "Gabby" Mackle is an affiliate manager for PartnerCentric who specializes in launching new programs. Her expertise in developing strategies and implementing creative, landing pages and sensible commission structures serves our clients well.

Gabby began her marketing career during the Internet boom of the mid-1990s when she helped to create an e-commerce web site for a holiday décor company. In 1999 she joined a start-up before moving on to a leadership position at a premiere beauty e-tailer, where she was responsible for establishing and managing online partnerships and developing an affiliate marketing program.

In addition to affiliate management, Gabby also negotiated and closed exclusive online media buys with major Internet companies such as Yahoo!, Google, AOL, MSN and iVillage. Gabby’s years of experience working with clients in many different areas helped her to develop and implement strategies to increase affiliate memberships, build strong relationships and increase overall sales.

Gabby resides in Santa Cruz County, California with her husband, Brian, their five year-old daughter and three year-old identical twin sons.

Adam Russo manages affiliate relationships for several of our managed affiliate programs including Carrot Ink and Fathead.

Adam joined PartnerCentric following three years as a manager for Overstock.com's affiliate program, where he helped source, negotiate and manage marketing deals. He also managed many of Overstock's top performance sites. One of his proudest achievements is his general role in winning Linkshare's "Affiliate's Choice" award in 2006.

Prior to affiliate management, Adam spent over 8 years in Customer Service management and training in the retail and hospitality industries. A dedicated father of a precious little girl, Adam currently resides in beautiful Salt Lake City, Utah.

Chris Mohler is part of the PartnerCentric team that manages a number of programs including Domestications, Scandia Down, Silhouettes, TaxBrain, The Company Store and Undergear. He joined PartnerCentric after three successful years in the widely recognized Overstock.com affiliate program.

While there, he built strong relationships with many of the top affiliates in the industry by constantly identifying their needs and delivering solutions that met those needs. After years of personnel and strategy changes within the program, Chris remained a constant keeping the program at the forefront of the industry. His efforts were rewarded in June of 2006 when Overstock.com won Linkshare’s Golden Link Award for Affiliate’s Choice.

Chris got his feet wet in e-marketing in 2001 working in the seminar industry with Epenzio, Inc. Initially hired to assist clients with their e-commerce web design needs, he quickly found himself developing marketing strategies and began introducing his clients to affiliate marketing.

Chris resides in Salt Lake City, Utah with his wife Lorie and five daughters: Tori, Allison, Kiley, and twins Jordan and Makenzie.

Tracie Gross's relationship with top affiliates has benefitted a number of PartnerCentric programs including MyFax, National Pet Pharmacy, Pet Food Direct, Puritan's Pride, Stamps.com and Vitamin World. Tracie's experience in e-commerce began with a customer service position at GSI Commerce, an outsourced e-commerce solution for major retailers. Two years into her job, Tracie was promoted into GSI's online marketing department as an affiliate marketing assistant, where she managed the affiliate program, paid search, portal and comparison shopping engines for clients such as DicksSportingGoods.com, LinensNThings.com, LizClaiborne.com and RadioShack.com.

Tracie resides in Philadelphia with her husband, Jon, and dog, Denali.

Stefanni Becker fulfills a critical role at PartnerCentric as the gatekeeper for all affiliate recruitment and activation activities. In her first year at PartnerCentric, she helped cleanse and build our company's internal database of affiliate partners.

Today Stefanni helps PartnerCentric continue our tradition of recruiting new affiliates for our merchant's programs. Using emerging technologies as well as tried-and-true techniques, Stefanni helps keep PartnerCentric's affiliate base strong and active. To ensure the latter (activity), Stefanni develops affiliate segmentation and deploys regular affiliate activation campaigns that inspire our affiliate partners to take their activity to the next level.

In her free time, Stefanni enjoys spending time with her fiance, Brandon. She is a fitness fanatic who loves to run and do pilates. Stefanni lives in Seattle with her black Labrador Retriever, Summer, and two cats, Mack and Sage.